Google Responsive Display Ads Changes for 2022
In recent years, advertising online has become critical for businesses. Entire divisions of leading companies dedicate their time to mastering SEO strategies to give their content more attention online.
One of the most popular types of online advertisements is Google's responsive display ads. Google's advertising is worth more than $150 billion, making it a leader in digital advertising.
However, Google's responsive display ads change periodically. In 2022, there are many changes that have developed in these ads.
Understanding these changes can help you use these Google ads to your advantage. So, we'll explore some of the critical changes introduced to these ads. Read on to discover more!
How Responsive Display Ads Went Vertical
One critical change occurring in Responsive Display Ads (RDAs) is the adaptation to mobile formats. Increasingly, many people use their mobile devices for scrolling online. For this reason, many businesses have emphasized the need for mobile-friendly websites.
That's why Google has announced it will adapt its most popular ad to fit mobile screens. Now, advertisers can now use portrait images and videos for online advertising.
You won't always have to supply this content, either. Google will now auto-generate vertical videos for your RDAs. The company's new machine learning can use existing features to create vertical videos for campaigns.
"Uncropping" Images With Machine Learning
One fascinating change to RDAs is the ability to uncrop images with machine learning. This feature can help your advertisements by using an automatic improvement to fill your available space. This way, you don't have distracting blank space in your ads.
Instead, you can utilize bold images for your advertising campaigns. You can usually avoid this issue if you upload all your ad sizes. However, this change can help advertisers who are missing sizes.
Creative Input and Suggestions
Sometimes, advertisers struggle to find inspiration for their campaigns. Fortunately, Google has decided to lend a hand with their new RDA changes.
How are they doing this? Google has added a filterable tool called creative inspiration to their RDA service. This way, you can discover excellent ad content from anywhere in the world.
This new function also has an "Ad Format" choice that allows you to browse content based on the ad type. All of this matters for advertisers.
Google advertisers see higher volumes of conversions when they add responsive display ads to their campaigns. These new changes to the RDA could help advertisers like you deliver more specific messages to new devices.
Navigate Digital Marketing With SEO Services
These new changes to responsive display ads can make them much more helpful for advertisers. However, you can always supplement these new features with expert SEO to help your ads reach their goals.
That's why so many companies enjoy working with us! We offer top-grade SEO services to professionals that help their ads become more visible online. We also provide services specifically for social media and PPC marketing.
If these sound helpful to you, don't hesitate! Contact us today to receive the best web development and advertising services available.
Why SEO Is a Great Investment Not Just a Cost for HVAC Contractors
Nearly 70% of all online experiences begin with a search engine. In fact, over 53% of all web traffic comes from a search engine results page (SERP). With search engine optimization (SEO), you can appear in front of potential HVAC clients online.
Not sure if you want to invest in SEO for HVAC companies? Read on to discover why SEO is a long-term investment; not just a cost!
After reading this guide, you can determine if search engine optimization suits your goals for the year.
Generate Brand Awareness and Recognition
It takes multiple impressions in front of a single consumer before they become aware your HVAC company exists. With SEO, you can appear in front of potential clients each time they complete a search relevant to HVAC services.
Each time your website appears, you'll begin generating brand awareness.
Your Google Business listing can appear during these searches, too. Your listing can take up prominent space on SERPs, increasing online visibility for your brand.
In time, consumers will begin remembering your HVAC business. Remaining top-of-mind could help you generate direct site traffic in the future.
Get Ahead of Competitors
SEO services can help you rank at the top of SERPs. Your site will rank ahead of other HVAC companies online.
Consumers don't often check the second page of search results. Ranking ahead of competitors can boost your credibility, helping you gain more leads.
Generate Website Traffic
You can create optimized content to appear for a range of search queries. As your rankings improve, you'll generate more organic traffic.
In fact, you can also generate traffic through backlinks. Backlinks are one of the top ranking factors that can impact your SEO efforts. These links appear on other sites before directing consumers to your content.
You can request SEO services for HVAC companies to start generating backlinks and more web traffic this year.
Gain Fresh Leads
As you begin generating more traffic, consumers will learn more about your HVAC business. They might recognize the value you can offer. Your blog posts can demonstrate your experience and expertise, too.
Then, you can use your content and a strong CTA to generate more leads and book more appointments.
Improve Your ROI
SEO offers long-term benefits. Once you improve your rankings, it can take time for other HVAC companies to knock you down.
Maintaining top-of-page rankings can help you generate leads and traffic for years to come. Since SEO is also cost-effective, your marketing ROI will begin to rise as well. SEO will help you experience long-term growth for your HVAC business.
Start Investing in SEO for Your HVAC Business Today
An investment in SEO services is an investment in your HVAC company's future success. With search engine optimization, you can start increasing online visibility, traffic, leads, and more. Consider requesting search engine optimization services for HVAC contractors today!
Eager to start improving your organic rankings? We're here to help.
Contact our team today to get started.
5 Ways Local Tampa Plumbing Businesses Can Use Video
Researchers discovered that one hour of video gaming can improve a person's attention. This means that marketing videos target areas of the brain that motivate viewers to keep watching.
The internet is a seemingly endless vault of entertainment and information, and internet users want to focus their attention efficiently. Video marketing offers a way to do just that. It's a far more engaging way to inform consumers about your brand and services.
To see 5 ways local Tampa plumbing businesses can use video to promote engagement with consumers, check out the list below.
5 Ways Local Tampa Plumbing Businesses Can Use Video
Considering that Americans spend 42% of their waking hours staring at screens, gone are the days of traditional marketing — digital marketing is king. The best medium for digital marketing right now is video.
1. Plumbing Brand Videos
Before consumers convert, they need to have a sense of trust in your brand. This can be developed through plumbing brand videos.
A brand video should be narrative-driven. It tells the story of your company's vision. Through a narrative, explain the consumer need your company fills.
You can break these videos into a few different parts to increase your content cache. For example, you may have one video about the history of your company, and another about your company's mission and services.
2. Plumbing Culture Videos
A culture video incorporates the day-to-day life at your company. It can even include staff introductions or interviews. What are the shared values and goals among employees?
Regardless of your approach, provide a visually-rich story with subtitles for viewers who consume content with the sound off.
3. Plumbing Documentary Videos
A documentary video is an engaging way to invite the viewer to see what a plumber actually does. It's not hard to create a story that connects with viewers here — everyone has had a plumbing problem at some point in their life.
You may also consider interviewing the client after the job is done to include a customer testimonial in the documentary.
4. Plumbing Tutorial Videos
Tutorial videos give viewers a little insight into your expertise, building their trust in your brand. Simple how-tos are best here, explaining something like fixing a leaky faucet or stopping a running toilet. Save the complicated jobs for your services.
Don't forget to include a call to action so consumers know where to go to get this great service. In your link, make sure you have a ranked Google Maps listing.
5. Plumbing Product Videos
Plumbing product reviews involve sharing your professional opinion on brands of water heaters, types of toilets, or even drain cleaners. Again, if you sound like you know what you are talking about, you build trust with consumers.
Implementing Video Marketing for Plumbing Businesses
These 5 ways local Tampa plumbing businesses can use video are just some of the creative video marketing tips that connect with consumers. No matter what type of video content you produce, make sure to post on a schedule to regularly engage with your audience. These posts don't need to be entirely video, but can also incorporate images and other media.
For professional guidance in crafting your brand's story and promoting conversion, contact our marketing experts today.
4 Keys To A Great Web Design
15 seconds. That's how long you have to make an impression on somebody with your website design before the average person navigates away.
If you are trying to generate leads and sales through your website, you have to make an amazing first impression through a great website design.
But what makes it great?
In this website design guide, we give you all the tips you need to have a website design that converts. So what are you waiting for? Read on so you can make your website even better right away!
1. Make It Mobile Friendly
Nowadays, most people Google information from their mobile devices rather than from a computer. In fact, 68% of Google searches in 2020 came from phones or other mobile devices.
Since that's the case, you need to have a website design that is optimized for both mobile and desktop. When looking for themes or designs, the details usually state if it is mobile friendly. If you are designing yourself, you will need to make sure you have it in the code to change the form on mobile.
If you don't have a mobile-friendly site, you may find people navigating away from your page quickly since the layout will be wacky and hard to read. This is a sure-fire way to lose customers.
2. Keep It Simple
It can be pretty easy to go overboard on your website as a website designer, but less is more in this case.
To do this, consider ditching the sidebar to keep visitors' attention solely on the main page. This way, there is nothing distracting them from the actual marketing you want them to see on your site.
You should also plan to stick with a popular, standard layout. Trying to get too fancy can confuse the eyes of your visitor. If they get overwhelmed, they may press the "x" and navigate away from your page.
3. Prioritize Scrolling
It can be frustrating to be on a website where you have to click on multiple tabs to get to the page you want. If you realize you need to go back, you have to wait until the page reloads.
Prioritizing scrolling can reduce that frustration and the likelihood that you get lost in the website. To see if this works for your audience, try out both for a few weeks and check your conversion rates.
4. Focus on SEO
Although search engine optimization is not directly part of a website design, it is needed on the backend to have your site continually show up on Google. It is basically what drives traffic to your site over and over.
Using keywords and linking back internally and to other external sites will help you rank higher on Google. Image size and quality are also important in SEO.
Use These Tips for a Great Website Design
Creating a website that converts is not for those who give up easily. It can be time-consuming and stressful to make sure it will generate leads and sales.
By following these website design tips, you should see a drastic improvement in the performance of your website, especially with a great website design.
Do you need help with your strategy to improve your website overall? Don't hesitate to contact us today!
Why Tampa HVAC Businesses Should Optimize Marketing for Mobile
97% of Americans now own some kind of mobile phone, and many will use it to surf the web and find businesses they need. This means mobile marketing is essential for just about any modern company.
But why should HVAC businesses optimize marketing for mobile? Before you spend money on another advertising technique, you'll want to be sure it will be effective and attract a significant amount of new customers.
You'll be pleased to learn there are several excellent reasons to invest in mobile-optimized marketing.
Let's dive in and find out more.
Improved SEO Performance
No mobile marketing guide would be complete without discussing the importance of SEO. Mobile optimization can help you appear higher up in the search engine ranking pages when people search for HVAC companies using their cellphones.
By giving the search engine algorithms more reason to value your mobile pages, you can increase the chances of consumers clicking on your links.
Increased Reach
Mobile marketing can help your HVAC Business reach a larger audience and boost your brand awareness. This is because many people now use their cell phones to search for information rather than searching on larger devices.
By using mobile-optimized ads, you can quickly reach these consumers. This method can also help you reach a younger audience who may not use a computer or laptop to shop online.
Enhanced User Experience
When customers land on your pages, you need to give them an excellent user experience. But, if your site is not mobile optimized, the images and text may not display correctly.
This can lead to the customer becoming frustrated and leaving your site. It is also unlikely they will take the time to revisit your pages when they are using a different device.
By ensuring your information looks fantastic on mobile phone screens, you can encourage consumers to stay on your pages for longer.
HVAC Businesses Can Enjoy Higher Conversion Rates
Your HVAC marketing efforts need to drive revenue, and mobile marketing can skyrocket your results. People are often busy and want an instant solution to their problems. If they are out and about, they can look up your business on your mobile-optimized pages, and get in touch straight away.
This can be much more convenient than looking at your website on a laptop and then having to find their phone to call you. This can increase your conversion rates, making mobile marketing highly cost-effective.
Contact Optic Marketing Group Today
In the modern commercial world, HVAC Businesses need to take advantage of mobile-optimized marketing methods. At Optic Marketing Group, our experts can design a mobile advertising plan that can get your brand name in front of your target audience at a cost-effective price.
We'll help you find more local leads, get ahead of your rivals, and generate extra revenue.
To discuss your mobile marketing needs and to get a free quote, contact us today.
What Is Local SEO and Why Local Search Matters for Tampa HVAC Companies
What Is Local SEO?
Local SEO is SEO that specifically targets a specific area. For large national or international businesses, local SEO generally isn't a priority. If you run a small local business, however, you need local SEO in order to grow.
A good local SEO service will help your business move up the search engine rankings for local queries. For example, a bakery that has a website with good local SEO would pop up as soon as someone nearby searched "bakeries near me."
Why Do Businesses Need Local SEO?
So what makes local SEO so important? If you already have a strong social media presence, a good number of clients who refer you to friends and family members, and decent "normal" SEO, what's the difference?
Here are a few things that investing in local SEO worthwhile even if you think you have the perfect digital marketing strategy already.
You'll Appear More Trustworthy
When people input search queries into a search engine, they're looking for the best possible business for their needs. Having good local SEO will make you look like that business.
If you show up on the first page of search engine results and you aren't relying on the "ad" section at the top, potential customers will know that you've built up your online reputation. There's nothing wrong with paying for an ad, but customers are less likely to trust it.
By using local SEO in your content marketing, you'll also be able to show potential customers that you're an authority within your niche. For example, if you're trying to attract people to your plumbing business, you'll be able to answer the client's plumbing-related questions right in your blog.
You'll Attract the Right Clients and Customers
If you're running a small local business, finding customers outside of your local area isn't going to be helpful. If you're in Wisconsin, you don't need people in Florida seeing your content.
Many people search for services from their phones (which default to businesses near them). If you want to appear in those search results, it's essential that you build up your local SEO.
The "Google My Business" Page Is More Important Than Ever
Having good local SEO also means optimizing your Google My Business page. People use your Google My Business page to decide whether or not they want to use your services. They read reviews, look at photos, and make sure that your location is convenient for them by using the Maps feature.
If you don't have good local SEO with an optimized Google My Business page, no customers are going to find you.
Never Underestimate the Importance of SEO
So what is local SEO?
Local SEO is crucial in 2022. If you don't include it as part of your general digital marketing strategy, you're missing out on all of your local traffic. Don't rely on word-of-mouth alone; take advantage of local SEO.
Are you in need of a local SEO service to help you get your digital marketing strategy back on track? Contact Optic Marketing Group so we can start working together today.
Local SEO for Tampa Plumbing Companies
Nearly 50% of all Google searches are local. If you're trying to reach nearby clients, use local search engine optimization (SEO) this year. You can improve your search engine rankings to reach consumers who need a plumber.
Not sure how to start using local SEO for Tampa plumbers? Here are five local SEO tips to help you get started.
With these tips, you can put your Tampa plumbing business on the map! More people will find your business online, helping you generate more leads.
Set your business up for success. Get started with these five SEO tips today.
1. Optimize GMB
First, make sure to claim your Google My Business (GMB) listing. You can get started here.
Your GMB listing will help locals learn more about your business. For example, your profile can display your:
- Business name
- Hours
- Website
- Customer reviews
- Location
- Phone number
- Photos/videos
- Recent posts
Optimizing your GMB listing could help your listing appear for more local searches. Then, consumers can contact you straight from your profile.
Make sure the information that appears on your profile matches what appears on your website. Google looks for consistency to confirm your information.
Take the time to update your listing with fresh content throughout the year, too. For example, you can post updates or share new photos.
Otherwise, make sure your GMB listing matches what appears on other online directories like Yelp.
2. Add Location Pages
As you use these local SEO tips, it's important to make sure consumers know you're local. Update your website by adding location-specific pages.
Let consumers know about the services you offer in each location. If you have multiple plumbing businesses in Tampa, add a page for each storefront. Use location-specific keywords on the page, too.
3. Create Content
Improve your local SEO for Tampa by gathering keyword research. What keywords do clients search when looking for a local plumber? Try to choose longer keywords that are more precise.
Then, create blog content using those keywords.
Fresh content can help your Tampa plumbing business rank higher for specific keywords. Higher rankings can help you generate more site traffic and brand awareness.
4. Use Schema Markup
Schema geographic markup can make it easier for Google to crawl and index your content. Google will have an easier time finding your address and phone number.
If you're not sure how to get started, consider working with an experienced SEO agency.
5. Generate Reviews
About 93% of people read reviews to determine the quality of local businesses. Reviews can boost your credibility. You can stand out from other plumbers in Tampa if you have a strong, positive reputation.
Ask clients to post their reviews on your GMB listing. Make sure to generate fresh reviews throughout the year.
Reach More Customers: 5 Local SEO Tips for Tampa Plumbers
Using these local SEO tips for Tampa plumbers can help more people find your business online. Then, you can start generating fresh leads and helping new clients. With a strong local SEO strategy, you can get ahead of other plumbers in Tampa!
Remember, you don't have to develop your SEO strategy alone. We can help.
Contact us today to get started.
The Best Facebook Ads for HVAC Companies in 2022
Did you know that more than seven million were active advertisers on Facebook last 2019? This data implies that many businesses use Facebook as an advertising platform.
Facebook ads can be beneficial to your company. By advertising to people, you can achieve the goals you set for your business. Do it on Facebook to increase brand awareness or develop brand retention.
Do you want to know how to do creative Facebook ads? Read more, and you will gain best practices to do when using Facebook ads for your HVAC company.
Show Who You Are
First on the list is to exhibit who you are. Present yourself like presenting to a new client. Educate them with your posts or in your Tampa Facebook ads.
Give them an idea of what you do or things about your company such as:
- Offered Services
- Location
- Operational hours
- Your website
- Description of your Company
These trivial things are a must to set a good start. You wouldn't buy from a stranger or a suspicious company as a consumer. That's why companies should start establishing themselves first before advertising.
Creative Content
People are making content every second around the globe. Hence, it would help if you thought of creative ways to catch attention.
Level up your content by making videos. Challenges are also helpful in building an audience or a following. By doing engagements, participants can also be prospect customers.
A creative Facebook ad has many kinds. Check this HVAC Social Media Ideas for 2022 to see some of them. These ideas can gain tons of people who can either give you sales or exposure.
Use Search Engine Optimization
It's not enough to only make creative content. You should also know how to leverage it by using SEO. It can help you be searchable beyond Facebook.
Businesses use these keywords to give them a better spot on search engines. Do you want to stand out? Always incorporate these keywords on your HVAC creative ads.
Start on your Facebook page, then move to your captions and hashtags.
Display Evidence
People are always looking for proof when they plan to buy a product. Why not do it also on your HVAC company? Show testimonies or feedback from your satisfied customers.
Sure enough, that would be strategic for Facebook ads for service businesses. It can be in the form of a text post, video, or a modest FB message. Share it all so that people know that your service is legit.
Customers nowadays are not blind. They always start investigating the product or the company before purchasing. Thus, post proof to ease their mind and lure them into your sales funnel.
Best Facebook Ads For HVAC
These HVAC advertising examples are an excellent guide for HVAC companies. Social media ads are cost-effective, so better use them now to reach people.
Start by introducing your company or your services then move to content creation. Use search engine optimization to have a strategic advertisement. Afterward, provide proof so that people can trust you.
Do you plan to market your HVAC company? We can help you best to optimize your Facebook ads. Contact us to give you help in marketing your creative HVAC ads.
Is SEO for an HVAC Company Worth It?
About 30% of all mobile searches are related to location. Meanwhile, 75% of smartphone owners search to address immediate needs. If they're looking for a Tampa HVAC company, they'll likely start with a search.
Search engine optimization (SEO) can help your business appear for those searches! On the fence about using SEO for an HVAC company this year? Here are five reasons you shouldn't go without it.
Read on to discover the benefits of using HVAC SEO today!
1. Generate Brand Awareness
Consumers won't hire your HVAC company if they don't realize your business exists. With HVAC SEO, you can rank at the top of the page for relevant searches. Each time someone searches for an HVAC company in Tampa, your business could appear.
With each appearance, you'll start generating brand awareness. Over time, awareness can turn into recognition, allowing you to remain top of mind.
The next time someone needs a Tampa HVAC company, they'll recall seeing your business. They might decide to contact you directly as a result.
2. Gain Local Leads
Using SEO for an HVAC company can help you generate more website traffic and leads.
When someone looks for an HVAC company online, they'll find your business. They can visit your website to learn more about your services. Then, they can contact you through your website.
Consumers can also contact you from your Google My Business listing straight from a search results page. In fact, SEO leads have an almost 15% close rate.
Either way, you can start generating local leads using SEO.
3. Establish Credibility
You can ask clients to post their comments and reviews on your Google My Business listing. Positive reviews can boost your credibility.
Reading reviews from your recent clients could encourage new customers to reach out.
4. Get Ahead of Competing Plumbers
Improving your HVAC SEO rankings will help your website appear above a competitor's. If you reach the top of a page, consumers will see your website first.
You can start generating leads before your competitors ever get the chance. Then, you can grow your business and take the lead in Tampa.
5. Appear on the Map
Using SEO best practices can help you appear on the local 3-pack. The 3-pack map takes up prominent space on a Google search page. Consumers will see your HVAC business as one of the best in the area.
Appearing at the top of the page can help you generate more website traffic, calls, and leads. Then, you can grow your business and improve your ROI.
Set for Success: 5 Reasons You Need SEO for an HVAC Company
Don't fall behind the competition this year. Instead, consider the benefits of using SEO for an HVAC company. With a strong HVAC SEO strategy, you can rank ahead of competitors online.
Then, you can generate leads and sales to expand your business without time-consuming strategies.
Eager to start improving your search engine rankings? We're happy to help.
Contact our team today to get started.
Why Google’s Page Experience Update Is Important for HVAC Contractors & Plumbers in 2022
If you've heard about the new Google Page Experience update, you might be wondering if it'll affect the online presence of your business. The short answer is that it definitely will because it adds another metric for Google to rate your pages.
Page experience is a metric that Google has already spent plenty of development time on. There is even a statistics page demonstrating how important it is to retain customers on your business' website.
With all this in mind, Google updates to page experience aren't only important. They are crucial. As we continue, we will find out the exact workings of the update and why you must understand it.
Current Functions of Google Page Experience
We'll do a quick recap first for anybody that doesn't know the ins and outs of the way Google Page Experience is calculated.
The system gives some thought to security and mobile-friendliness, but the key part is what Google calls the "Core Web Vitals."
These vitals measure three things.
First up is the layout. Having the prettiest page isn't a necessity, but making sure that it's stable is.
Next is how fast the page loads. Google likes to see a fully-understandable page within around 2.5 seconds.
The final instrument of measure that the web vitals uses is interactivity. This doesn't mean having a host of clickable gimmicks, it means the page should react quickly. The latency between a click and a response should be 100 milliseconds or less.
Impact of the Page Experience Update
Once upon a time, all of these page experience measurements were only for mobile devices. If it was typical that the majority of your traffic was from desktop users, your page would have been safe from a poor rating.
With Google's new update, all of those stringent requirements now also extend to desktops. This update means that everybody needs to have pages operating with buttery-smooth efficiency.
It doesn't matter what kind of product you're offering, this update affects everybody. You might be selling jewelry, or offering home services to customers looking for plumbing or HVAC repairs.
The requirements and the update might seem like a hassle, but their importance extends beyond Google's rankings. For example, if you're offering your services to homeowners, you want them to be able to navigate your site with ease.
A better user experience almost guarantees a higher likelihood of hiring you or purchasing a product. On top of that, a poor Google Page Experience score could damage your SEO.
Bring Your Pages up to Code
With all of that in mind, what's the best way to bring your pages in line with the new page experience update?
Getting a simple website up and running to offer your skillset, whether you be a plumber, an electrician, or a general handyman, is one thing. Managing to optimize it to meet the standard of everything we've discussed is another.
The best way to get things up to snuff is to hire people that specialize in this kind of thing. Not just a web developer, but somebody that has a mind to help you improve the experience your site offers.
You'll also want somebody onboard that understands how best to use the new Google search console for analytics and traffic improvement.
If you want to be optimal, consider Optic Marketing Group. You can contact us here to find out exactly how we can help craft a site for you with modern standards.