About 50% of marketers consider lead generation a top priority for marketing campaigns. Nearly 80% use content to generate leads. With the right mass media strategies, you can dominate the digital landscape to reach new customers.

Not sure how to develop an effective strategy to reach online audiences? Look no further!

Read on to conquer the digital world with these mass media tips today.

Set Goals

To plan an effective digital marketing strategy, first develop a strategic framework. Establish clear objectives and goals to give yourself a roadmap. Defining what you want to achieve can help you choose the right strategies for the job.

When outlining your marketing goals, make sure they’re SMART. SMART goals are Specific, Measurable, Attainable, Relevant, and Timely. Your goals might involve:

  • Attracting website traffic
  • Generating leads
  • Increasing online sales
  • Gaining brand visibility/awareness
  • Gaining social media followers
  • Generating email subscribers

Making your goals SMART will help you determine how you’ll accomplish each goal.

For example, perhaps you want to generate 20% more website traffic by increasing organic rankings using blog content. Maybe you want to gain 100 social media followers by hosting contests. For each goal, choose a key performance indicator (KPI) to track your progress.

Don’t forget to set a deadline for each SMART goal. Determine the metrics you want to achieve by your deadline. For example, you might want to track website traffic, leads, sales, impressions, or email subscribers.

Once you establish a deadline, break your larger metrics into smaller ones over the span of a few weeks or months. If you’re not accomplishing these smaller goals, you’ll know to adjust your strategy.

Research Customers

Identify the online audiences you want to reach by defining buyer personas. Imagine your perfect customer. Consider the demographics and psychographics that make them unique.

You can define different buyer personas based on:

  • Location
  • Gender
  • Age
  • Income
  • Career
  • Buying behaviors
  • Online behaviors
  • Hobbies
  • Interests
  • Pain points
  • Education
  • Marital status

Consider the problems each customer is facing and how your product or service can help. Gathering this data will help you create mass media strategies that speak to their needs. If your content isn’t personalized to each buyer, they won’t pay attention to your marketing materials.

Over 70% of customers expect companies to understand their needs. Meanwhile, 80% are more likely to make a purchase when brands personalize experiences. Personalization could boost your sales by 10% and ROI by eight times or more.

When using these mass media strategies, picture each buyer persona as a real person. Speak to them based on their problems, needs, or interests.

During this research stage, gather keyword research. Determine how consumers find your content online. Use tools like SEMRush, Keyword Planner, and Google Trends to build a keyword list.

Keyword research will help you reach your online audiences.

Create Content

Content marketing can help you forge connections with your target audience. Content doesn’t only inform customers about products, services, or brands. It can also entertain customers to make your brand more memorable.

Choose a mix of mass media strategies, including:

  • Blog posts
  • Videos
  • Testimonials
  • Polls
  • Quizzes
  • Infographics

When creating content, prioritize quality over quantity. Provide helpful content that answers questions or solves problems. Use content marketing to position yourself as an expert in your field.

Strong content marketing will encourage customers to trust your brand.

Encourage engagement by asking questions or adding a call to action at the end of each post. Respond to comments and messages to show customers you care about their input. These interactions will bridge the gap between your brand and online audiences.

Strong call-to-action language will also help you generate leads and sales.

Leverage SEO

Search engine optimization (SEO) will help your website content rank higher on search engine pages. Reaching the top of a search page can strengthen your online presence. Use your keyword research to target search terms with high search volumes.

Claim and optimize your Google Business listing to help more people find your company online.

If you need help, work with an experienced digital marketing agency. The right SEO tactics will help you dominate the digital world.

Design Ads

Digital advertising with Google Ads and Facebook Ads can expand your online presence. Your ads will appear on search engines and various websites. When someone clicks on an ad, they’ll reach your website.

Use your keyword research to appear in front of customers as they search for your products or services.

Google Ads allows you to create text and display ads. Eye-catching display ads can help you generate more brand awareness.

With dedicated landing pages, you can turn new website visitors into leads and sales.

Engage on Social

Reformat your content for social media to connect with customers online. To effectively use social media marketing, remain consistent. Develop a content calendar to post regularly.

Posting daily will help you become a recognizable brand.

You can linger in the consumer’s mind. When they need your offerings in the future, they’ll recall seeing your content.

Use social media marketing to share user-generated content (UGC). UGC allows customers to become a part of your brand’s story. Their experience with your company could attract new customers.

Make sure to engage with customers online. As people comment on your posts, respond! Let customers know you’re there to answer their questions and solve their problems.

Nurture With Emails

Create a lead magnet (such as an eBook or coupon) on your website. In exchange for the download, ask visitors to provide their email. You can also create an email newsletter form to generate subscribers.

Nurture these leads using email marketing. Email marketing can help you linger in the consumer’s mind.

Send emails reminding customers they’ve abandoned their cart, of upcoming events, or featuring new products. Add a call to action to draw readers back to your website.

Dominate the Digital Landscape Today

Don’t miss the chance to generate leads. Instead, use these tips to dominate the digital landscape. With these mass media strategies, you can get leagues ahead of competitors.

You don’t have to strategize alone. We can help.

Contact Optic Marketing Group to discover how our services will help you dominate the digital world!