What Home Services Business Owners Should Expect From SEO

Did you know that home services business owners can benefit from running an effective SEO campaign? Here’s everything you need to know.

Keyword(s): Home Services Business Owners


Only about 30% of businesses have an SEO strategy, yet more people are using the search engine to answer their questions.

So what does this tell you? This means that if you are not using SEO, you will get outcompeted by 30% of businesses using it.

This is especially true for home services business owners, who need to be relevant in front of their target audience. That’s why a solid SEO campaign can help you get thousands of targeted visitors from your location. Keep reading to learn what you should expect with this marketing strategy.

How Long Should SEO Take?

This is a long-term discipline that requires ongoing short-term strategy and execution. Whether you are using an SEO agency or an in-house team, you must be psychologically prepared to wait several years. You should anticipate knowing the following:

  • What landmarks are ahead
  • Which measurements and KPIs will be shown
  • Communication and input requirements for the process

It is inappropriate to anticipate or make promises about how long it will take to achieve certain goals. Skilled SEO specialists should provide you with realistic expectations based on their strategy. Every month, they should show you improvements in keyword indexing, backlinks, and a rise in traffic.

What Does a Successful SEO Campaign Look Like?

SEO success may take on various shapes. If your purpose is to drive visitors to your site, then thousands of viewers per month may accomplish that goal. However, if only a couple of people purchase your product, then you may find that your campaign has failed.

Remember that ranking for targeted keywords for conversions is different from just getting viewers to read a blog. It’s vital to express your goals to your SEO team and ensure proper communication throughout the whole process.

What is Bad SEO?

Bad SEO often comes from a lack of transparency and unrealistic expectations. Before starting this endeavor, you should have a clear picture of these components:

  • Time
  • Money
  • Target performance criteria
  • Means required to attain the results

If any of these elements are unclear from your SEO team, you should be concerned. Stop the campaign and fix the issue before investing extra time and money.

Providing Value

People in the middle of a crisis will be anxiously searching for solutions. They are using Google to find their answers. Your SEO marketing strategy should focus on providing value and solutions to the user’s inquiry.

Do you know what questions your clients are now asking? Provide these insights to your marketing team, so they can make you an authority in that field. After all, genuine SEO should focus on offering internet users accurate information to fix their problems.

Local SEO

Your business will thrive on local customers. Local SEO must be improved for home service contractors to convert leads. It helps your target audience locate your company and pick you for the service they need in the following ways:

  • Let mobile phone users find your company using directories
  • Get discovered on Google and Apple Maps
  • Increase organic ranks in SERP and local map listings

Did you know that only approximately half of your competitors employ local SEO? This implies that by using this tactic, you’ll be ahead of almost half of your competition.

SEO Keyword Analysis

Keywords are phrases that users enter into a search engine to locate relevant results. If Google’s search algorithm finds these terms on your website, your page will appear higher on the SERP. This allows the user to see you on the search.

Using keywords with high traffic and low keyword difficulty (KD) is vital. A low KD means the keyword is easy to rank on the first page. Usually, SEO specialists will use tools like Ahrefs, SEM Rush, and Yoast to help them find these keywords.

Quality Content

On average, a blog that ranks well will have around 2100-2400 words. This is mainly because more keywords are indexed, and various information is used to establish it as an authority. A solid SEO blog should have internal links, external links, and an excellent readability score.

The content should have short paragraphs, be easy to read, and contains headings. It should also be entertaining, informative, and free of grammatical errors.

Avoid Black-Hat SEO

You’ve likely heard of terminology such as “white-hat” and “black-hat” SEO. Black-hat SEO techniques can lead to a significant increase in exposure in the short term. However, you will eventually get penalized by the search engine.

It can get to the point where the website cannot be salvaged, and you will have to start from scratch. Popular black-hat techniques include:

  • Keyword stuffing
  • Purchasing links from websites with low authority
  • Sneaky redirects

Before going with an agency, ask them where they get their backlinks and the credentials of their writers. Also, inquire about the tools they use to find keywords and how often they plan to implement them on the site.

Whitehat SEO is the legitimate way of ranking your website. These agencies get backlinks through networking with high-authority websites. Their writers are all from the US and are also industry experts.

Google My Business

Regarding local SEO, Google My Business should be in your marketing guide. This free service allows you to submit vital information when local prospects search for your services.

You may begin by entering your URL and company name. It also allows you to add extra details about your firm, such as:

  • Business images
  • Telephone number
  • Videos
  • Business time

You can use the Google My Business page to reply to customer inquiries and reviews. You can also send and receive direct messages. This lets you communicate with other users and share events, deals, and valuable posts.

Web Design

You should ensure that your website is current, quick, and easy to access. Remember to incorporate SEO titles, meta descriptions, calls-to-action above the folds, and more. Moreover, high-quality pages should follow the acronym EAT (Expertise, Authority, and Trustworthiness).

The website should take less than six seconds to load. If it takes longer than that, you risk elevating the bounce rate, which can hurt your SEO. Make sure there are no broken links or redirect issues that can damage the user experience.

SEO for Home Services Business Owners

Any home Services Marketing (HVAC, Electricians, Plumbing, Lawn Care) should focus on local SEO. That should entail targeting customers near your location. Not only that, a full-service marketing agency should offer realistic expectations and transparency.

This is vital because SEO does take a lot of time and money. For any home services business owners who need assistance with their marketing campaign, we can help. Check out our diagnostics page to see how your business is listed.