Did you know that almost half of Google’s two trillion searches per year are for local queries? As a home services business owner, this means that you need to have a strong presence online. That’s a lot of people looking for local businesses just like yours!
So, how can you ensure your home service business appears at the top of the search results? Home services marketing can help you make sense of your target audience’s search trends and implement solutions to attract them.
Unsure where to start? Follow along as we dive into what Google uses to rank home service professionals on their business pages. From reviews and ratings to website design and mobile friendliness, we’ll explore all the factors that can make or break your online presence.
Creating a Home Services Google Business Profile
So, what exactly is a Google Business profile? Think of it as your digital storefront. It’s the first thing potential clients see when they search for a relevant keyword related to your business. Your profile includes essential information such as your:
- Business name
- Address
- Phone number
- Hours of operation
If you haven’t already set up or claimed your profile, here’s what you need to do.
First, go to the Google My Business website and claim your listing (you can do this by searching for your business name on Google and looking for the “Own this Business?” link in the knowledge panel on the right). Then, follow the prompts to:
- Update your profile with accurate information
- Add photos
- Ensure your short business description reflects your services
The more you optimize your profile, the higher your chances of appearing in relevant searches and attracting new clients.
Google Business Page Ranking Factors
Having a Google business profile as a home services business isn’t all you need to succeed. Your Google Business page ranking can make or break your business. If you’re not at the top of local search results, chances are customers won’t find you.
But how does Google decide which businesses to rank higher than others? Let’s take a look at the factors that can influence your ranking.
Relevance
First and foremost is relevance. Google wants to show searchers the most relevant results possible, so your business needs to be relevant to the searched keywords.
Ensure your business name, address, and phone number (NAP) are consistent and accurate across all platforms, including your Google Business Page. This will help Google understand your business and better match it to relevant search queries.
Distance
The second factor is distance. Google wants to show businesses that are closest to the searcher’s location. This means that if someone in downtown Baltimore searches for “HVAC companies,” they probably won’t see a business in Atlanta, Georgia. This is why it’s essential to list your business accurately on Google My Business, including your address and service area.
Prominence
The final factor is prominence. This refers to how well-known your business is, both online and offline. The more popular and well-reviewed your business is, the more likely it is to rank higher on Google.
This means it’s important to have a strong online presence, social media campaigns, and customer reviews. This will help you build a positive reputation and increase your Google ranking.
Final Thoughts
To improve your ranking, ensure your business is accurately listed on Google My Business with a consistent NAP, have a strong online presence, and focus on building a positive reputation. Doing these things can increase your chances of being seen as the best match for local search queries and dominate your local market.
Home Services Marketing Services
Getting noticed on Google is key for any home service professional. However, it’s often hard to manage your Google Business profile alone. It’s where most local service business owners seem to lose focus or get stuck.
With a little help from home services marketing services, you can improve your Google Business page rankings and get more leads to keep your business running smoothly. Here are three ways home services marketing services can help boost your Google Business page rankings.
Home Services Local Service Ads
Local service ads are an effective way to get your business noticed by potential customers. These ads appear at the top of Google search results and let customers know you’re available to help with their home service needs. With home services local service ads, you can:
- Get prime placement at the top of search results
- Reach customers who are actively searching for your services
- Only pay for clicks on your ads
You’ll still need to optimize your profile once customers click on it. However, these ads can help show them the way!
Home Services Local SEO
Improving your local SEO is another way to improve your Google Business page rankings. Local SEO focuses on optimizing your website and online presence to rank higher in local search results. With home services local SEO, you can:
- Get found by customers in your area
- Rank higher in local search results
- Increase website traffic and leads
As an added benefit, you can often use the keywords found in local SEO research and pepper them throughout your Google Business profile to improve your search rankings on Google Maps, too.
Home Services Google Business Optimization
If you have an in-house marketing team helping with PPC and SEO campaigns, you may need some help optimizing your GMB profile. With the help of a home services marketing team, you can ensure your page is fully optimized and ready to attract new leads.
They can help:
- Ensure your page is complete and up-to-date
- Add photos and videos to showcase your services
- Encourage customer reviews to build trust and credibility
Ultimately, home services marketing services are a great way to improve your Google Business page rankings and get more leads for your business.
Start a Home Service Marketing Campaign
Ready to reach more customers and grow your business? We specialize in high-converting home services marketing campaigns for local businesses like yours!
We offer services that include local SEO, PPC, and brand development to web design and copywriting. Contact us today to learn more about how Optic Marketing Group can help boost your business rankings.