Why Mobile Device Targeting Is Important for Home Services PPC Campaigns

Device targeting is a great way to run the most successful PPC campaign. Here’s everything you need to know about mobile device targeting.

Keyword(s): PPC Campaigns


As important as advertising is in our economy, most people are still amazed when they find out how vast the market for advertising agencies is. Even if you look only at digital advertising agencies, the United States alone has a market that generates more than $31 billion in revenue every year! More than 101,000 people around the country work in more than 8,000 digital advertising agencies.

Of course, not all of these agencies achieve the same results. In particular, many agencies fail to make the most of PPC campaigns by neglecting the importance of targeting devices.

Mobile device targeting is essential to achieve the best advertising results possible. But what is so great about mobile device targeting during PPC campaigns?

Read on to learn all about the most important reasons to prioritize mobile device targeting in your next campaign!

Reach More Users With Mobile Digital Marketing Tips

In the past, it was common wisdom that you could ignore mobile device users. On the one hand, this was because so few people used mobile devices. Even those that did use them tended not to use them to buy products or services.

However, this kind of conventional wisdom inevitably changes as circumstances evolve. These days, many people use their mobile devices as the primary way they access the internet.

As a result, huge numbers of potential customers will never see your campaigns if you do not target mobile device users.

If you have not been targeting mobile device users, then starting to do so can do more than simply double the number of potential people who see your advertising campaigns. When it comes to advertising, the idea of low-hanging fruit is often informative. If you have been advertising the same way for a while, there is a certain sense in which you have already plucked most of the low-hanging fruit that is accessible via that advertising method.

Starting a new advertising campaign that uses different techniques is the perfect way to access untapped groups of potential customers. Once you have spent some time plucking the low-hanging fruit in the direction of device targeting on PPC campaigns, you can then use a more balanced approach that combines all of your most successful advertising methods.

Enjoy a Flexible PPC Marketing Campaign

One of the great advantages of mobile device targeting is that it allows you to adjust your campaign quickly. These days, there are plenty of tools that will track the way that mobile users respond to PPC ads. Depending on how people are reacting, you can adjust your campaign for maximum efficiency and results.

For example, you might notice that your PPC ads generate positive responses during certain times of the day more than others. If there are times of the day when your ads do not generate any results at all, then you can stop wasting time on running them during those times.

This same basic principle applies to a wide variety of responses. With the right tools, you can even automate adjustments so that your campaign continues to aim at the highest efficiency possible.

Adjust Your PPC Marketing Based on Demographics

The more experience people have with advertising, the more they understand the importance of using different ads for different people. There is no such thing as the perfect ad for everyone. Rather, different people respond to different messages.

Using mobile device targeting can allow you to present different messages to mobile users from different demographics. For example, the kind of message that appeals to an older man might not be the same message that appeals to a younger woman. You might also make use of click-to-call ads while targeting mobile users.

In general, mobile users are often younger. That means that the kinds of ads you will show during mobile device targeting in a PPC campaign might be different from the ads you show using other advertising channels.

Use Device Targeting Based on User Behavior

These days, there is a lot of data about how people behave on their phones. As amazing as it may sound, tiny pieces of data can provide a detailed picture of mobile users.

This kind of data can then help advertisers send ads to the people who are likely to be interested in them.

In some ways, this is the main problem with advertising. People like ads that help them find the goods and services they want. But they find ads annoying when they are uninterested in what they have to offer.

Using user behavior data can allow you to predict which mobile device users could be potential customers. Then, you can show more ads to people who are happy to see them. That will also allow you to annoy fewer people with unwanted ads.

Maximize Your PPC Marketing Efficiency

Careful mobile device targeting increases PPC campaign efficiency. It costs a certain amount of money to show an ad to 1,000 people.

Without careful targeting, most of those ads will go to people who do not want to see them. With mobile device targeting, you can get more bang for your buck.

All of these advantages will be enhanced when you work with the right advertising agency. Consider looking at reviews online to help you find the best company for your situation.

Understand the Importance of Device Targeting in PPC Campaigns

As powerful a tool as device targeting often is, it is even more important in PPC campaigns. When you want to achieve the best results for your home services advertising campaigns, it helps to find options that can interact with potential customers as unique people. If you have not seen the results of mobile device targeting in your campaigns yet, it is worth seeing them for yourself so you can decide how much to emphasize device targeting in future campaigns.

To learn more about how to find efficient marketing services, reach out and get in touch with us here!