15 seconds. That’s how long you have to make an impression on somebody with your website design before the average person navigates away.
If you are trying to generate leads and sales through your website, you have to make an amazing first impression through a great website design.
But what makes it great?
In this website design guide, we give you all the tips you need to have a website design that converts. So what are you waiting for? Read on so you can make your website even better right away!
1. Make It Mobile Friendly
Nowadays, most people Google information from their mobile devices rather than from a computer. In fact, 68% of Google searches in 2020 came from phones or other mobile devices.
Since that’s the case, you need to have a website design that is optimized for both mobile and desktop. When looking for themes or designs, the details usually state if it is mobile friendly. If you are designing yourself, you will need to make sure you have it in the code to change the form on mobile.
If you don’t have a mobile-friendly site, you may find people navigating away from your page quickly since the layout will be wacky and hard to read. This is a sure-fire way to lose customers.
2. Keep It Simple
It can be pretty easy to go overboard on your website as a website designer, but less is more in this case.
To do this, consider ditching the sidebar to keep visitors’ attention solely on the main page. This way, there is nothing distracting them from the actual marketing you want them to see on your site.
You should also plan to stick with a popular, standard layout. Trying to get too fancy can confuse the eyes of your visitor. If they get overwhelmed, they may press the “x” and navigate away from your page.
3. Prioritize Scrolling
It can be frustrating to be on a website where you have to click on multiple tabs to get to the page you want. If you realize you need to go back, you have to wait until the page reloads.
Prioritizing scrolling can reduce that frustration and the likelihood that you get lost in the website. To see if this works for your audience, try out both for a few weeks and check your conversion rates.
4. Focus on SEO
Although search engine optimization is not directly part of a website design, it is needed on the backend to have your site continually show up on Google. It is basically what drives traffic to your site over and over.
Using keywords and linking back internally and to other external sites will help you rank higher on Google. Image size and quality are also important in SEO.
Use These Tips for a Great Website Design
Creating a website that converts is not for those who give up easily. It can be time-consuming and stressful to make sure it will generate leads and sales.
By following these website design tips, you should see a drastic improvement in the performance of your website, especially with a great website design.
Do you need help with your strategy to improve your website overall? Don’t hesitate to contact us today!