Researchers discovered that one hour of video gaming can improve a person’s attention. This means that marketing videos target areas of the brain that motivate viewers to keep watching.
The internet is a seemingly endless vault of entertainment and information, and internet users want to focus their attention efficiently. Video marketing offers a way to do just that. It’s a far more engaging way to inform consumers about your brand and services.
To see 5 ways local Tampa plumbing businesses can use video to promote engagement with consumers, check out the list below.
5 Ways Local Tampa Plumbing Businesses Can Use Video
Considering that Americans spend 42% of their waking hours staring at screens, gone are the days of traditional marketing — digital marketing is king. The best medium for digital marketing right now is video.
1. Plumbing Brand Videos
Before consumers convert, they need to have a sense of trust in your brand. This can be developed through plumbing brand videos.
A brand video should be narrative-driven. It tells the story of your company’s vision. Through a narrative, explain the consumer need your company fills.
You can break these videos into a few different parts to increase your content cache. For example, you may have one video about the history of your company, and another about your company’s mission and services.
2. Plumbing Culture Videos
A culture video incorporates the day-to-day life at your company. It can even include staff introductions or interviews. What are the shared values and goals among employees?
Regardless of your approach, provide a visually-rich story with subtitles for viewers who consume content with the sound off.
3. Plumbing Documentary Videos
A documentary video is an engaging way to invite the viewer to see what a plumber actually does. It’s not hard to create a story that connects with viewers here — everyone has had a plumbing problem at some point in their life.
You may also consider interviewing the client after the job is done to include a customer testimonial in the documentary.
4. Plumbing Tutorial Videos
Tutorial videos give viewers a little insight into your expertise, building their trust in your brand. Simple how-tos are best here, explaining something like fixing a leaky faucet or stopping a running toilet. Save the complicated jobs for your services.
Don’t forget to include a call to action so consumers know where to go to get this great service. In your link, make sure you have a ranked Google Maps listing.
5. Plumbing Product Videos
Plumbing product reviews involve sharing your professional opinion on brands of water heaters, types of toilets, or even drain cleaners. Again, if you sound like you know what you are talking about, you build trust with consumers.
Implementing Video Marketing for Plumbing Businesses
These 5 ways local Tampa plumbing businesses can use video are just some of the creative video marketing tips that connect with consumers. No matter what type of video content you produce, make sure to post on a schedule to regularly engage with your audience. These posts don’t need to be entirely video, but can also incorporate images and other media.
For professional guidance in crafting your brand’s story and promoting conversion, contact our marketing experts today.