About 30% of all mobile searches are related to location. Meanwhile, 75% of smartphone owners search to address immediate needs. If they’re looking for a Tampa HVAC company, they’ll likely start with a search.

Search engine optimization (SEO) can help your business appear for those searches! On the fence about using SEO for an HVAC company this year? Here are five reasons you shouldn’t go without it.

Read on to discover the benefits of using HVAC SEO today!

1. Generate Brand Awareness

Consumers won’t hire your HVAC company if they don’t realize your business exists. With HVAC SEO, you can rank at the top of the page for relevant searches. Each time someone searches for an HVAC company in Tampa, your business could appear.

With each appearance, you’ll start generating brand awareness. Over time, awareness can turn into recognition, allowing you to remain top of mind.

The next time someone needs a Tampa HVAC company, they’ll recall seeing your business. They might decide to contact you directly as a result.

2. Gain Local Leads

Using SEO for an HVAC company can help you generate more website traffic and leads.

When someone looks for an HVAC company online, they’ll find your business. They can visit your website to learn more about your services. Then, they can contact you through your website.

Consumers can also contact you from your Google My Business listing straight from a search results page. In fact, SEO leads have an almost 15% close rate.

Either way, you can start generating local leads using SEO.

3. Establish Credibility

You can ask clients to post their comments and reviews on your Google My Business listing. Positive reviews can boost your credibility.

Reading reviews from your recent clients could encourage new customers to reach out.

4. Get Ahead of Competing Plumbers

Improving your HVAC SEO rankings will help your website appear above a competitor’s. If you reach the top of a page, consumers will see your website first.

You can start generating leads before your competitors ever get the chance. Then, you can grow your business and take the lead in Tampa.

5. Appear on the Map

Using SEO best practices can help you appear on the local 3-pack. The 3-pack map takes up prominent space on a Google search page. Consumers will see your HVAC business as one of the best in the area.

Appearing at the top of the page can help you generate more website traffic, calls, and leads. Then, you can grow your business and improve your ROI.

Set for Success: 5 Reasons You Need SEO for an HVAC Company

Don’t fall behind the competition this year. Instead, consider the benefits of using SEO for an HVAC company. With a strong HVAC SEO strategy, you can rank ahead of competitors online.

Then, you can generate leads and sales to expand your business without time-consuming strategies.

Eager to start improving your search engine rankings? We’re happy to help.

Contact our team today to get started.