Changes in the Google algorithm dictate the search process starting mid-June. They introduce the page experience update as part of their gradual update rollout. This parameter helps site owners and publishers improve customer experience.
The changes may affect your website’s rankings in the Google search results.
Today, we look at the factors and tools that can help your search engine rankings. We’ll also discuss some details regarding Google’s new update for websites and web pages. Read on and help your website get higher rankings:
A Look at Google’s Page Experience Update
Page experience will now affect the ranking of your website. It’s how users interact with your web page. After that, the parameter measures the quality of their experience when navigating through your pages.
It also factors other existing Google signals that drive your website’s performance. These include mobile-friendliness, safe-browsing, the use of HTTPS, and so on.
In this case, page experience considers three key metrics. For instance, you look at the following:
Loading Speed
This factor refers to the web page’s loading speed. One key factor is how long it takes to load the page’s main content.
Visual Stability
It’s all about page content and how it remains stable during navigation. It means preventing any unexpected movement.
User Interactivity
This element determines how well the web page responds. It focuses on the way pages interact with every click or tap on any website element.
Optimizing Page Experience
Noting how page experience works, you can glean the elements to optimize and improve your website. It’s where some digital marketing tips come to play, taking advantage of these concepts. For instance, consider these strategies for your Facebook page to adhere to the changes on the platform.
Run a Mobile-Friendly Test
Run your tests on your website to determine whether it works well on mobile devices. You can use the tool from Google to check this metric.
Check Your Core Web Vitals
Look for the areas that cover your core web vitals. You have a variety of tools to look at. These tools cover the FID, LCP, and CLS.
Make Your Website Secure and Safe to Browse
Always ensure that your website uses HTTPS. It puts your website on a secure connection. Also, check your website regularly and get rid of any malicious content such as malware.
Make Your Site Easy to Access
Prioritize making your content accessible to the user. There are situations where interstitial websites can hamper that accessibility.
Take Advantage of Google’s Page Experience
Using Google’s new metric, you can use it to improve your website’s visibility. Make sure to use these elements to boost and optimize your page experience.
To help you with your digital marketing, we have the skills and services available to help you. We can assist with SEO, social media, and much more. You can contact us today and we’re ready to help out.