Google Business Profile New Reporting Features

Google Business Profile New Reporting Features

Did you know that Google encounters over 3.5 billion searches each day? Many consumers head to the internet to search for local businesses offering the product or service they're looking for. Having an online presence is crucial if you run a local business.

Google Business Profile, formerly Google My Business, is one of the best tools you can use to improve your online presence. It's an easy and effective way to get discovered by new customers, bringing them into your location. Improve your customer reviews and search rankings by creating a Google Business profile.

In addition to a new name, Google Business Profile has also incorporated new features. These features make it easier for businesses to access their business profile on Google. This guide will discuss the recent updates you can access with a Google business account.

Manage Your Profile on Google

With the previous interactions with Google Business Profile, it was more challenging to use the dashboard on a desktop computer. The new update to the platform enables users to access their profiles on Google maps and search.

All you need to do is log into your Google account that manages your business profile. Once logged in, you can access your Google Business Profile account by entering your business's name into the search bar. A panel will pop up, and you can access various features, such as:

  • Responding to customer reviews
  • Viewing your latest star ratings
  • Creating a Google ad
  • Making a Google post
  • Viewing your insights and analytics

You can also view your phone call metrics from your Google Business Profile Account.

Messaging Feature on Desktop

The messaging feature of Google Business Profile is available on the app. However, most account managers don't use or aren't aware of it. Google is making updates so users can utilize the chat option inside of their desktop dashboard.

You need to have messaging enabled to use the messaging feature on your Google Business Profile. Once it's enabled, viewers will see the "Chat" button on your profile. They can message you at any time.

Many business owners spend the majority of their day on their computers. When the chat is opened, you can quickly answer questions from your potential and current customers.

Updated Reporting

Google Business Profile also showcases new insights and data for you to review. Head to your profile's "insights" section to access this information.

In this section, you can review various metrics. You can see the number of messages and calls you receive within six months. Google will also show you this data by month.

You can also review the search term that users used to find your Google Business Profile. However, you won't be able to see how many website clicks you received due to your profile.

Improve the Visibility of Your Brand With Google Business Profile

Your Google Business Profile is a great place to connect with local businesses. Attract new customers by providing them with the information they need on the Google platform.

Do you need help growing the online presence of your business? Optic Marketing Group is here to help. Contact us today to schedule a consultation.

4 Things That Affect Your HVAC Business Repu

4 Things That Affect Your HVAC Business Reputation

Running a successful HVAC business depends a lot on maintaining your reputation.

No matter where you're doing business, people will need help with their HVAC systems. That doesn't mean that your business has an automatic path to success. There are over 100,000 HVAC businesses operating in the US, so if you want to stand apart from the crowd, you need a good reputation.

In this post, we'll tell you 4 things that affect your HVAC business reputation. With a good reputation, you can steadily grow your business and stay ahead of competitors. Keep reading and you'll know what you need to do to grow your reputation.

1. Customer Service

One of the most important things for the success of any business is how you handle customer service. You need to be friendly, informative, and helpful when dealing with your customers if you're going to convince them to use your HVAC services over the next person.

It starts with talking to customers over the phone and through email, but it continues through to how your technicians handle themselves on-site. If they're cordial and able to explain problems and how to prevent them in the future, your company will get a reputation boost.

2. Quality Work

Your HVAC business reputation also depends on the work that you do. When you're installing an air conditioner, for instance, it should be done correctly and in a timely manner.

When you're doing repairs, your customers should never have to call you back in with more problems. If you have a reputation for quality work, then you'll always see success in the HVAC world.

3. How You Market Your HVAC Business

The way that you portray your HVAC business through advertising and online through social media and digital marketing can enhance your reputation as well. Having professional marketing campaigns and a personable online persona will go a long way with your current and prospective customers alike.

Content matters in today's world, even for an HVAC company. Using a company blog or a YouTube channel to inform your viewers about the ins and outs of their HVAC system is going to grow your reputation as an authority in your field. Once you have that, you can direct people to your website and turn those readers and watchers into valuable leads.

4. Online Reviews

One of the biggest factors that affect a business' reputation these days is its online reviews. Over 90% of consumers say that online reviews influence their decisions to purchase a product or service. If you can maintain a high average star rating and get lots of positive reviews, you're cooking with gas.

Online reviews are also crucial for local SEO, which is one of the most important ways for a local HVAC business to get more business. With more good ratings and reviews, you'll launch yourself up the search rankings.

Boost Your HVAC Business Reputation Today

These are just a few things that will have a drastic effect on the reputation of your HVAC business. When you've got a good reputation, it's important to use it to your advantage in your marketing tactics. If you're feeling in the dark about how to market your HVAC business, look no further than Optic Marketing.

We're a full-service marketing agency that specializes in helping HVAC and plumbing businesses with their advertising campaigns. Whether you need help with SEO, web development, or social media, contact us and find out how we can help boost your reputation and take your HVAC business to new heights.

How Does a Blog Help My Plumbing Business

How Does a Blog Help My Plumbing Business?

With 80% of all businesses using blogs these days, your plumbing business needs a company blog in order to attract customers.

You probably didn't go through years of plumber training and certification so you could write a company blog. That said, growing your plumbing and HVAC business in 2022 requires you to embrace content marketing, social media, and other forms of digital advertising.

In this post, we're going to tell you exactly how a company blog is going to help your plumbing business. Marketing for plumbing companies doesn't have to be complicated. Keep reading and learn how being consistent and engaging with your content marketing will put you ahead of the competition.

Establishing Authority

One of the reasons you should be writing a plumbing blog is to establish your knowledge and authority in the field. If you can be the one to provide the most informative content to your readers, you're going to end up building more trust.

A lot of companies see blogging as a way to exploit keywords and boost their SEO. That's not really how it works anymore, as more value is placed on providing a great user experience. Provide answers to important plumbing questions and you'll see results.

With your authority established, readers will come to your site more often to get their information. Once they're there, you can convert them into leads and then paying customers.

Brand Identity

With a company blog, you can really let the personality behind your plumbing business shine. This is one of the biggest keys to successful content marketing. When you nail your brand identity, you can build a greater sense of loyalty among your followers.

Developing your own writing style for your blog content isn't easy. Sometimes, the best thing to do is involve a great marketing company from the beginning. Using industry experience and knowledge, they'll help you craft your content in a way that allows you to showcase your personality in an enticing way.

SEO Rankings

SEO remains one of the most important aspects of marketing for plumbing companies. If you can manage to get your blog pages to rank high on the results page for specific search terms, you're going to see sales numbers start to rise as well.

There are many ways that blogging helps with SEO. We mentioned keywords earlier, which still play a role in your SERP rankings. Blogging also gives you more visibility and makes it much easier to get lots of backlinks, both of which are crucial to SEO.

The longer your customers spend reading your blog posts, the longer they're dwelling on your site. Since SEO is all about the user experience, this inadvertently plays a huge role in boosting your rankings.

Starting a Blog for Your Plumbing Business

Now that you know some of the benefits your plumbing business will see when you have a company blog, it's time to get started on yours. To get help with your content marketing strategy, contact us at Optic Marketing Group.

We're a full-service marketing company that specializes in the plumbing and HVAC industry. With our expertise and experience, we can help you launch a business blog that will drive more traffic to your site.

Is It Time For an HVAC Website Redesign

Is It Time for an HVAC Website Redesign?

When was the last time you updated your company's HVAC website?

Around 40% of people will stop interacting with a poorly designed website within a few minutes. Most experts would recommend that you go through a website redesign every few years. For an HVAC company, your website is especially important because it's how most customers are going to find you.

In this post, we're going to help you figure out if it's time for an HVAC website redesign. Redesigning your website can help you improve your online presence and boost your user experience, so keep reading and learn if it's time to give your site an overhaul.

You Aren't Accomplishing Goals
When you set out to design a business website, you should always have certain goals in mind. Whether you're having trouble driving sales, grabbing leads, or boosting conversions, if your website isn't giving you results, then you need to make a change.

Hiring a company that specializes in HVAC websites will make it easier to pinpoint goals. At Optic Marketing Group, we specialize in HVAC and plumbing web design, so we understand what your goals are and how to design a website that can meet them.

Low Conversions, High Bounce
Having a high bounce rate is usually a sign that you need website redesign services ASAP. When a customer "bounces," they've only visited one of your landing pages before leaving. This means they didn't find what they wanted and saw no easy way to find it.

Conversions happen when a user does exactly what you want them to do on your site. If your conversion rates are low, then it's a sign that you're not accomplishing the goals that your website is designed to achieve.

By looking at either of these metrics, you can quickly determine if your website is doing its job.

Too Slow and Hard to Navigate
Website speed and navigation are famously important for the user experience. Something like 70% of consumers say that page speed affects their decision to purchase a product or not. If it doesn't happen, your bounce rate is going to skyrocket.

When it comes to navigation, your site needs to make it really easy for visitors to find what they're looking for. Ultimately, to achieve the best user experience, it should be essentially effortless for users to navigate your site. It helps to work with a website redesign service that understands the ins and outs of UX.

Mobile Responsiveness
About 55% of all page views came from mobile devices in 2021. As this number keeps rising, so does the importance of mobile responsiveness in web design. If you're using a website design from 4-5 years ago, there's a good chance it's not working properly on today's devices.

Without a website redesign, you're alienating a lot of potential customers for your HVAC business. Hire the best HVAC website designers and get your mobile site in order to see your mobile traffic increase in a huge way.

Redesign Your HVAC Website Today
If you've noticed any of these signs, then your HVAC website just isn't cutting it anymore. To keep up with the local competition, you need an HVAC website redesign and there's no one better to help you with this than Optic Marketing Group.

With years of experience in web design and digital marketing for HVAC and plumbing companies, we have the knowledge and tools to take your site to the next level. Contact us today to discuss your vision for your new business website.