Did you know that Google encounters over 3.5 billion searches each day? Many consumers head to the internet to search for local businesses offering the product or service they’re looking for. Having an online presence is crucial if you run a local business.

Google Business Profile, formerly Google My Business, is one of the best tools you can use to improve your online presence. It’s an easy and effective way to get discovered by new customers, bringing them into your location. Improve your customer reviews and search rankings by creating a Google Business profile.

In addition to a new name, Google Business Profile has also incorporated new features. These features make it easier for businesses to access their business profile on Google. This guide will discuss the recent updates you can access with a Google business account.

Manage Your Profile on Google

With the previous interactions with Google Business Profile, it was more challenging to use the dashboard on a desktop computer. The new update to the platform enables users to access their profiles on Google maps and search.

All you need to do is log into your Google account that manages your business profile. Once logged in, you can access your Google Business Profile account by entering your business’s name into the search bar. A panel will pop up, and you can access various features, such as:

  • Responding to customer reviews
  • Viewing your latest star ratings
  • Creating a Google ad
  • Making a Google post
  • Viewing your insights and analytics

You can also view your phone call metrics from your Google Business Profile Account.

Messaging Feature on Desktop

The messaging feature of Google Business Profile is available on the app. However, most account managers don’t use or aren’t aware of it. Google is making updates so users can utilize the chat option inside of their desktop dashboard.

You need to have messaging enabled to use the messaging feature on your Google Business Profile. Once it’s enabled, viewers will see the “Chat” button on your profile. They can message you at any time.

Many business owners spend the majority of their day on their computers. When the chat is opened, you can quickly answer questions from your potential and current customers.

Updated Reporting

Google Business Profile also showcases new insights and data for you to review. Head to your profile’s “insights” section to access this information.

In this section, you can review various metrics. You can see the number of messages and calls you receive within six months. Google will also show you this data by month.

You can also review the search term that users used to find your Google Business Profile. However, you won’t be able to see how many website clicks you received due to your profile.

Improve the Visibility of Your Brand With Google Business Profile

Your Google Business Profile is a great place to connect with local businesses. Attract new customers by providing them with the information they need on the Google platform.

Do you need help growing the online presence of your business? Optic Marketing Group is here to help. Contact us today to schedule a consultation.