With 80% of all businesses using blogs these days, your plumbing business needs a company blog in order to attract customers.

You probably didn’t go through years of plumber training and certification so you could write a company blog. That said, growing your plumbing and HVAC business in 2022 requires you to embrace content marketing, social media, and other forms of digital advertising.

In this post, we’re going to tell you exactly how a company blog is going to help your plumbing business. Marketing for plumbing companies doesn’t have to be complicated. Keep reading and learn how being consistent and engaging with your content marketing will put you ahead of the competition.

Establishing Authority

One of the reasons you should be writing a plumbing blog is to establish your knowledge and authority in the field. If you can be the one to provide the most informative content to your readers, you’re going to end up building more trust.

A lot of companies see blogging as a way to exploit keywords and boost their SEO. That’s not really how it works anymore, as more value is placed on providing a great user experience. Provide answers to important plumbing questions and you’ll see results.

With your authority established, readers will come to your site more often to get their information. Once they’re there, you can convert them into leads and then paying customers.

Brand Identity

With a company blog, you can really let the personality behind your plumbing business shine. This is one of the biggest keys to successful content marketing. When you nail your brand identity, you can build a greater sense of loyalty among your followers.

Developing your own writing style for your blog content isn’t easy. Sometimes, the best thing to do is involve a great marketing company from the beginning. Using industry experience and knowledge, they’ll help you craft your content in a way that allows you to showcase your personality in an enticing way.

SEO Rankings

SEO remains one of the most important aspects of marketing for plumbing companies. If you can manage to get your blog pages to rank high on the results page for specific search terms, you’re going to see sales numbers start to rise as well.

There are many ways that blogging helps with SEO. We mentioned keywords earlier, which still play a role in your SERP rankings. Blogging also gives you more visibility and makes it much easier to get lots of backlinks, both of which are crucial to SEO.

The longer your customers spend reading your blog posts, the longer they’re dwelling on your site. Since SEO is all about the user experience, this inadvertently plays a huge role in boosting your rankings.

Starting a Blog for Your Plumbing Business

Now that you know some of the benefits your plumbing business will see when you have a company blog, it’s time to get started on yours. To get help with your content marketing strategy, contact us at Optic Marketing Group.

We’re a full-service marketing company that specializes in the plumbing and HVAC industry. With our expertise and experience, we can help you launch a business blog that will drive more traffic to your site.