Google search bar

Google's Page Experience Update

Changes in the Google algorithm dictate the search process starting mid-June. They introduce the page experience update as part of their gradual update rollout. This parameter helps site owners and publishers improve customer experience.

The changes may affect your website's rankings in the Google search results.

Today, we look at the factors and tools that can help your search engine rankings. We'll also discuss some details regarding Google’s new update for websites and web pages. Read on and help your website get higher rankings:

A Look at Google’s Page Experience Update

Page experience will now affect the ranking of your website. It's how users interact with your web page. After that, the parameter measures the quality of their experience when navigating through your pages.

It also factors other existing Google signals that drive your website’s performance. These include mobile-friendliness, safe-browsing, the use of HTTPS, and so on.

In this case, page experience considers three key metrics. For instance, you look at the following:

Loading Speed

This factor refers to the web page’s loading speed. One key factor is how long it takes to load the page's main content.

Visual Stability

It's all about page content and how it remains stable during navigation. It means preventing any unexpected movement.

User Interactivity

This element determines how well the web page responds. It focuses on the way pages interact with every click or tap on any website element.

Optimizing Page Experience

Noting how page experience works, you can glean the elements to optimize and improve your website. It's where some digital marketing tips come to play, taking advantage of these concepts. For instance, consider these strategies for your Facebook page to adhere to the changes on the platform.

Run a Mobile-Friendly Test

Run your tests on your website to determine whether it works well on mobile devices. You can use the tool from Google to check this metric.

Check Your Core Web Vitals

Look for the areas that cover your core web vitals. You have a variety of tools to look at. These tools cover the FID, LCP, and CLS.

Make Your Website Secure and Safe to Browse

Always ensure that your website uses HTTPS. It puts your website on a secure connection. Also, check your website regularly and get rid of any malicious content such as malware.

Make Your Site Easy to Access

Prioritize making your content accessible to the user. There are situations where interstitial websites can hamper that accessibility.

Take Advantage of Google’s Page Experience

Using Google’s new metric, you can use it to improve your website’s visibility. Make sure to use these elements to boost and optimize your page experience.

To help you with your digital marketing, we have the skills and services available to help you. We can assist with SEO, social media, and much more. You can contact us today and we’re ready to help out.


How to Grow Your Plumbing or HVAC Business With Multi-Media

Around 20% of HVAC businesses fail every year across America. 

If you want to start an HVAC or plumbing business, you need to know how to make it succeed. You need to know what to do in order to reach your target market and bring in leads. 

This is why HVAC marketing is so important. Having a digital marketing strategy can help HVAC and plumbing businesses step up their game, especially ever since 2020 occurred and businesses everywhere realized they needed an online marketing strategy. 

But what is the best online marketing strategy? What do HVAC businesses need to do in order to bring in more leads and drive in more revenue? 

Here's a detailed guide on home services marketing, particularly around heating and cooling, and which kind of marketing can help propel your HVAC businesses. 

Using Mass Media

If you want to grow your HVAC and plumbing business, you need to consider using mass media. You need to consider how mass media can help you reach your target market. 

There are a lot of forms of mass media to consider and you want to spend your money wisely before going all-out in one particular medium. 

Here's why social media, TV, and radio can help you reach your target market and build your HVAC business. 

Social Media Advertising

One of the best forms of HVAC advertising is social media. You can use social media in a lot of different forms to reach your target market. 

One of the best ways to use social media is with Facebook advertising. With millions of people on Facebook, it makes it one of the best ways to promote your product or your services. 

You can use Facebook advertising in multiple ways. For instance, you can do lead generation on Facebook and bring in hundreds of leads if you have an enticing lead magnet. 

You can also use Instagram advertising that has the same strategies as Facebook. You can use it for lead generation or you can use it for conversion campaigns. 

This is a great way to introduce your services and how they are valuable to your customers. 

You can also try social media advertising when it comes to Twitter, LinkedIn, Tik Tok, and other forms of social media. 

TV and Radio Advertising

If you want to extend your advertising beyond social media, you can also try TV and radio.

You can either pay for 30-second-commercial spots. It can also cost a lot more if you want to advertise during sports specials like the Super Bowl. 

If you want to advertise on the radio, it just depends on the size of the audience and the location of where you're at. 

However, the same principles apply when you advertise on TV and radio as it does with social media. 

You have to find your target market and figure out how to reach them. You have to understand their problems and see how you can help them. 

This may mean you have to try and see what kind of copy is the best for your audience. You have to see what advertisements perform the best in your market. 

Ultimately, there are a lot of ways to advertise in the mass media, but you have to figure out your budget and the best ways to reach your audience. You have to see what performs the best. 

You don't want to spend thousands of dollars on advertising and not realize what works. Find out what advertising platform is going to do the best for you and stick with it. 

The Benefits of HVAC Advertising

When you do find what mass media advertising platform works the best for your HVAC or plumbing business, you'll see how the benefits that come with it. 

One of the best benefits is that your business will be more profitable. You'll bring in more leads for your business, which can help drive in more customers. 

Another benefit to consider when you're advertising is you're seeing what your target market is interested in with a particular season. You're seeing if they need heating during the winter months or work on their AC during the summer months. 

This can help give you an idea of what you need to advertise during the year. You have an idea of what people are looking for during the year and how to build trust with them. 

Another benefit to consider with HVAC advertising is that you're extending your reach as a business. You're not just reaching people in your local area, you're reaching people throughout the United States. 

If you have the capacity and capability of working with people in a certain range, you can use mass media to help you reach those people in that range. 

You don't have to rely on foot traffic to get you the customers you want. You can advertise online or on TV to help reach people that may be 100 miles or farther away. 

Now You Know How to Step up Your HVAC Marketing Game

When it comes to creating an HVAC marketing strategy, it can be challenging. You may feel overwhelmed by all the choices you make in marketing. 

This guide gives your HVAC or plumbing strategy the confidence you need to make the best choice. You have an idea of what mass media advertising can do for you and how it can help bring in more revenue. 

If you have more questions about HVAC or plumbing marketing, you can contact us here