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Why Are Marketing Videos So Important In 2019?

Video marketing has always existed but things got switched up a bit and now it has become an important marketing tool in our present day. Starting from the advent of Snapchat stories, Social media videos took a different turn and in little or no time had a big influence on social media marketing, both on the local and international fronts, small scale and large scale businesses, everybody utilizes videos in getting the attention of their target audience. Everyone likes to watch videos either to learn or to laugh, that is the reason why you should consider reaching them through video marketing.

Reasons To Include Video Marketing


Right now, it appears that what everyone wants to see is videos, very few people want to read the tabloids, so why not utilize the opportunity and give them what they want? HubSpot research indicates that more than 54% of consumers are interested in seeing videos other than emails, social images, and blog articles. Videos are taking over the internet and with the improvement in video quality, videos are now more than just a buzzword.


Video marketing is the best way to increase conversions on your landing page and enhance engagement with your email marketing efforts. Including a video on your landing page can increase conversion rates by up to 80% and if you include the word video in the subject of your emails, there will be more chances of the video being opened by the receiver. According to Forbes, “90 percent of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.”

There is no time to wait, utilize this trend and boost your awareness and sales.


Videos are very versatile, they can be created for different purposes at any point of customer engagement, videos can be used to create a step by step approach in terms of Do it yourself products, videos used for this purpose yield a lot of brand awareness, encourages brand engagement, inspires lead conversion and builds trust between you and your target audience.

For instance, if you are in the cosmetics line of production and you have a new product that you want to showcase, the best way to go is short videos from random people, if you can engage a celebrity or model to do a short Instagram video of the cosmetic product and post online, BOOM, you have made it, putting a call to action link to your website can even damage your servers, I am just kidding but all I am trying to say is that the conversion and visits you will get on your landing page will be overwhelming.


Smartphones can do the magic, by simply shooting a powerful, high quality and informative video with your device and reaching your audience through a popular platform like YouTube or Facebook, you can boost conversion on your page at little or no cost.


One of the best things about video marketing is that it is quite easy to do, choosing a good scenery and lighting can get you a nearly perfect video production with your device. It can be as easy as filming one of your sales staff while he or she is explaining how to use a product to a client and guess what, an informative video has been made.

Need Help With Your Video Marketing?

Are ready to grab this wonderful opportunity but you don’t know how to go about it, contact Optic Marketing Group if you need assistance with video marketing in your business. Get interactive with us so that you can enjoy result driven customized strategy that will surely drive your conversion and customer engagement upwards.

video lights in a white room

Top 10 Video Marketing Best Practices For Small Businesses

Video marketing is an effective way to promote a product or service, it is not something that needs to be done occasionally to raise brands, and instead, it should be something that is done regularly at every stage of your journey through making and retaining your customers and clients. According to HubSpot research, consumers prefer lower-quality realistic videos to quality video adverts that looks all made and deceptive. Consumers and potential clients prefer raw authenticity to over slick production quality. This means that you don't need to break the bank in order to start your video marketing.

Best Practices In Video Marketing

  1. Upload native videos

Videos that are uploaded directly from your smartphone to Facebook or Instagram gain 10 times more views than when you drop a YouTube link on your timeline. Generally, people prefer watching the video on Facebook instead of being redirected to YouTube and coming back again to Facebook after seeing the video.

  1. Focus on Branding

The good thing about social media video marketing is that they don't force viewers to see the video, unlike TV commercials, do, social media videos are viewed at "Me" times when the attention of the viewer can be caught. Facebook and YouTube videos are ideal for connecting and building brand awareness first before generating direct response.

  1. Make sure the information is communicated even without sound.

Most times, users on social media scroll through their timelines while their device sound is mute, so it is important to make sure that your video fully sends the information without sound, including text in the video can also help communicate the message in the absence of sound so that people can be engaged while viewing the video.

  1. Grab attention in 3 seconds

You know your target audience, it is ideal that you use graphics that will captivate their interest in less than 4 seconds, use stunning imagery and footage to hold them down, avoid starting your video with a composition of words that needs to be read for 5 seconds before the video starts. That can come at the end of the video.

  1. Keep it Square

Recently, 1:1 video started to be more relevant than videos in the landscape in terms of average engagement, views, and reach, especially on mobile. These days screen orientation has an impact on viewers, square videos have a way of making viewers think it is going to be short and detailed so they are likely to watch to the end.

  1. Emotional. Informative.

Ensure that your video is entertaining and informative such that viewers will instantly hit the share button if any exists. Find ways to relate your videos to trending topics. The most captivating are entertainment and heartwarming stories.

  1. Include a CTA (Call-To-Action)

Including a call-to-action button will ensure that you convert viewers to buyers instantly. There is a need for you to include a strong and compelling call to action button as a still image in the background or as a pop up to tell the people what you expect them to do.

  1. 30 – 60 seconds

The norm these days are videos having a maximum of 1-minute playtime, this is ideal for Instagram and Facebook. It consumes less time of the viewer and if done well, sends across the message in the shortest possible time when compared with 10 seconds videos that have less info or 2 minutes videos that can be boring.

  1. Unfold yourself

Going live on your handles can spark up a connection and relationship between you and your clients, it is important in marketing because it serves as a medium through which your customers can interact with you in real time.

  1. YouTube

YouTube is synonymous with Video, yes Facebook videos have a higher engagement potential, YouTube videos, on the other hand, can be shared on any platform, that makes it able to reach more people in different places.


If you have any questions or need assistance in your social marketing strategy, give us a call! We would love to audit your current strategy and provide you recommendations, no obligation!