Video marketing has always existed but things got switched up a bit and now it has become an important marketing tool in our present day. Starting from the advent of Snapchat stories, Social media videos took a different turn and in little or no time had a big influence on social media marketing, both on the local and international fronts, small scale and large scale businesses, everybody utilizes videos in getting the attention of their target audience. Everyone likes to watch videos either to learn or to laugh, that is the reason why you should consider reaching them through video marketing.

Reasons To Include Video Marketing


Right now, it appears that what everyone wants to see is videos, very few people want to read the tabloids, so why not utilize the opportunity and give them what they want? HubSpot research indicates that more than 54% of consumers are interested in seeing videos other than emails, social images, and blog articles. Videos are taking over the internet and with the improvement in video quality, videos are now more than just a buzzword.


Video marketing is the best way to increase conversions on your landing page and enhance engagement with your email marketing efforts. Including a video on your landing page can increase conversion rates by up to 80% and if you include the word video in the subject of your emails, there will be more chances of the video being opened by the receiver. According to Forbes, “90 percent of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.”

There is no time to wait, utilize this trend and boost your awareness and sales.


Videos are very versatile, they can be created for different purposes at any point of customer engagement, videos can be used to create a step by step approach in terms of Do it yourself products, videos used for this purpose yield a lot of brand awareness, encourages brand engagement, inspires lead conversion and builds trust between you and your target audience.

For instance, if you are in the cosmetics line of production and you have a new product that you want to showcase, the best way to go is short videos from random people, if you can engage a celebrity or model to do a short Instagram video of the cosmetic product and post online, BOOM, you have made it, putting a call to action link to your website can even damage your servers, I am just kidding but all I am trying to say is that the conversion and visits you will get on your landing page will be overwhelming.


Smartphones can do the magic, by simply shooting a powerful, high quality and informative video with your device and reaching your audience through a popular platform like YouTube or Facebook, you can boost conversion on your page at little or no cost.


One of the best things about video marketing is that it is quite easy to do, choosing a good scenery and lighting can get you a nearly perfect video production with your device. It can be as easy as filming one of your sales staff while he or she is explaining how to use a product to a client and guess what, an informative video has been made.

Need Help With Your Video Marketing?

Are ready to grab this wonderful opportunity but you don’t know how to go about it, contact Optic Marketing Group if you need assistance with video marketing in your business. Get interactive with us so that you can enjoy result driven customized strategy that will surely drive your conversion and customer engagement upwards.