10 Ways To Get Referrals for Your Home Services Business

Your ability to get referrals is often make-or-break when it comes to a home services business. That's especially true when you're doing the work yourself and not employing professionals.

See, most people trust referrals from friends more than they do professional marketing. Get your first customer talking, and it will lead to more customers with higher customer lifetime values. This article shares 10 quick strategies for generating these highly valued leads.

1. Ask Current Clients

Every business starts with one client. Find them, do a great job, and getting referrals is academic. Simply ask for the names of friends or family members who need similar services. If they can't give you any right away, that's fine.

Don't be pushy. Just plant the idea in your customer's head, and keep doing your best with future services.

2. Track Referrals You Receive

Another key part of how to get referrals is to track whatever you receive. This helps you know who to follow up with.

3. Create Incentives

Sharing the benefits of referrals (that is, the incentives for referring others) acts as a sign of good faith. This could be a gift card, a discount off their next service, or a giveaway that creates value.

4. Make Receiving Referrals Easy

Referral marketing should be simple. Don't create a lot of hoops for your customers to jump through.

Accept referrals verbally, over the phone, by email, or in any other way that they're willing to give them. You can always organize your system later.

5. Use Social Media

Many home services business ideas can get started through Facebook, Instagram, or another social network you feel comfortable using. You don't even need a website.

Start your page. Reach out to existing friends and family asking for their help. Then, post regularly, offering value and incentives along the way.

6. Strategize

Determine the ways that you plan to create value for your customers. Look for opportunities in various places and online groups. Track where all your successes are coming from, as well as where you're seeing no success.

7. Build WOM

Why are referrals important? They create word-of-mouth marketing. This reduces your overall ad-spend and results in a much higher quality lead. The only way to build it, though, is to deliver a service that people value highly.

You do this through the service itself. But you also do it through follow-up, professionalism, customer service, and effective communication.

8. Provide Real Value

Go the extra mile for your customers whenever you can. Point out a problem they may not have noticed and fix it for free.

Share advice and simple fix-it advice on your online platforms. It's okay to charge nothing for a small service if it leads to a longer relationship.

9. Adjust As Needed

Not everything you are going to do will work. Failure is as important as a success because it points you in the right direction.

Make every written strategy or marketing plan a living document. Allow it to breathe and change over time.

10. Take Chances

Lastly, don't be afraid to get out of your comfort zone. Try approaches that have never been done before (at least, in your area). You can always steal great ideas from other parts of the country.

Need More Suggestions for How to Get Referrals?

There are hundreds, if not thousands, of ways to get referrals. You're only limited by creativity (and the occasional regulation). So put your creativity to work.

Start by delivering value. After that, just ask! And employ the tips we've shared here. Or, reach out for help! Optic Marketing Group is eager to help. Just reach out and let us know where you're struggling.

Why Your Home Services Business Needs a Blog

Blogs are a marketing tool for about 80% of all businesses. Meanwhile, nearly 79% of bloggers report that their blogs deliver marketing results. A blog could increase your conversion rate by six times, too.

Blogging four times a week could drive 3.5 times more traffic for your site as well.

Not sure if you want to add a blog to your home services website? Here are a few benefits of blogging to consider first. Read on to discover why your home services business needs a blog today!

Improve Search Engine Rankings

About 68% of all online experiences begin with a search engine. However, 75% of search engine users never click on the second page. Blogging fresh content and using search engine optimization (SEO) can boost your rankings.

Improving your search engine rankings will ensure consumers find your home services businesses before a competing brand.

In fact, 60% of marketers agree good SEO generates the highest-quality traffic and leads. Marketers who prioritize blogging are 13 times more likely to achieve a high ROI, too.

Communicate Your Value

Consumers might struggle to trust your business if they can't recognize your experience and expertise in the industry. You can use blogs to convey your expertise. In time, you could even become a thought leader and industry expert.

You can also use blogs to convey the unique value you can offer consumers.

Consumers will start to rely on you as a go-to resource. They might decide to contact your home services business for help in the future, too.

Conveying your value and demonstrating your expertise could help you generate more leads and sales.

Generate Brand Awareness

Consumers won't choose your home services business if they don't realize it exists. Content marketing can help you appear in front of consumers online.

In addition to using SEO, you can also share your content on social media. More people will view your brand, boosting your brand visibility. Eventually, brand awareness will grow into recognition.

Gain More Traffic

You can share your blog posts online to generate more website traffic, too. As people visit your site, they can learn more about your offerings. Then, you can start converting those visitors into paying customers.

Increase Leads and Sales

As you convey your value and begin generating more website traffic, you'll also have fresh opportunities to convert visitors. Content creation and blogging are cost-effective, allowing you to improve your ROI in the process.

As you generate more leads and sales, you can start setting your business up for lasting growth and success.

Business Blogging: Create a Blog for Your Home Services Business Today

Want to help your home services business grow? Consider these amazing benefits of blogging! With a content creation and SEO marketing strategy, you can start reaching more clients online.

You don't have to develop your marketing strategy alone, though. We're happy to help!

Contact our team today to get started.

Google Responsive Display Ads Changes for 2022

Google Responsive Display Ads Changes for 2022

In recent years, advertising online has become critical for businesses. Entire divisions of leading companies dedicate their time to mastering SEO strategies to give their content more attention online.

One of the most popular types of online advertisements is Google's responsive display ads. Google's advertising is worth more than $150 billion, making it a leader in digital advertising.

However, Google's responsive display ads change periodically. In 2022, there are many changes that have developed in these ads.

Understanding these changes can help you use these Google ads to your advantage. So, we'll explore some of the critical changes introduced to these ads. Read on to discover more!

How Responsive Display Ads Went Vertical

One critical change occurring in Responsive Display Ads (RDAs) is the adaptation to mobile formats. Increasingly, many people use their mobile devices for scrolling online. For this reason, many businesses have emphasized the need for mobile-friendly websites.

That's why Google has announced it will adapt its most popular ad to fit mobile screens. Now, advertisers can now use portrait images and videos for online advertising.

You won't always have to supply this content, either. Google will now auto-generate vertical videos for your RDAs. The company's new machine learning can use existing features to create vertical videos for campaigns.

"Uncropping" Images With Machine Learning

One fascinating change to RDAs is the ability to uncrop images with machine learning. This feature can help your advertisements by using an automatic improvement to fill your available space. This way, you don't have distracting blank space in your ads.

Instead, you can utilize bold images for your advertising campaigns. You can usually avoid this issue if you upload all your ad sizes. However, this change can help advertisers who are missing sizes.

Creative Input and Suggestions

Sometimes, advertisers struggle to find inspiration for their campaigns. Fortunately, Google has decided to lend a hand with their new RDA changes.

How are they doing this? Google has added a filterable tool called creative inspiration to their RDA service. This way, you can discover excellent ad content from anywhere in the world.

This new function also has an "Ad Format" choice that allows you to browse content based on the ad type. All of this matters for advertisers.

Google advertisers see higher volumes of conversions when they add responsive display ads to their campaigns. These new changes to the RDA could help advertisers like you deliver more specific messages to new devices.

Navigate Digital Marketing With SEO Services

These new changes to responsive display ads can make them much more helpful for advertisers. However, you can always supplement these new features with expert SEO to help your ads reach their goals.

That's why so many companies enjoy working with us! We offer top-grade SEO services to professionals that help their ads become more visible online. We also provide services specifically for social media and PPC marketing.

If these sound helpful to you, don't hesitate! Contact us today to receive the best web development and advertising services available.

Why SEO Is a Great Investment Not Just a Cost for HVAC Contractors

Nearly 70% of all online experiences begin with a search engine. In fact, over 53% of all web traffic comes from a search engine results page (SERP). With search engine optimization (SEO), you can appear in front of potential HVAC clients online.

Not sure if you want to invest in SEO for HVAC companies? Read on to discover why SEO is a long-term investment; not just a cost!

After reading this guide, you can determine if search engine optimization suits your goals for the year.

Generate Brand Awareness and Recognition

It takes multiple impressions in front of a single consumer before they become aware your HVAC company exists. With SEO, you can appear in front of potential clients each time they complete a search relevant to HVAC services.

Each time your website appears, you'll begin generating brand awareness.

Your Google Business listing can appear during these searches, too. Your listing can take up prominent space on SERPs, increasing online visibility for your brand.

In time, consumers will begin remembering your HVAC business. Remaining top-of-mind could help you generate direct site traffic in the future.

Get Ahead of Competitors

SEO services can help you rank at the top of SERPs. Your site will rank ahead of other HVAC companies online.

Consumers don't often check the second page of search results. Ranking ahead of competitors can boost your credibility, helping you gain more leads.

Generate Website Traffic

You can create optimized content to appear for a range of search queries. As your rankings improve, you'll generate more organic traffic.

In fact, you can also generate traffic through backlinks. Backlinks are one of the top ranking factors that can impact your SEO efforts. These links appear on other sites before directing consumers to your content.

You can request SEO services for HVAC companies to start generating backlinks and more web traffic this year.

Gain Fresh Leads

As you begin generating more traffic, consumers will learn more about your HVAC business. They might recognize the value you can offer. Your blog posts can demonstrate your experience and expertise, too.

Then, you can use your content and a strong CTA to generate more leads and book more appointments.

Improve Your ROI

SEO offers long-term benefits. Once you improve your rankings, it can take time for other HVAC companies to knock you down.

Maintaining top-of-page rankings can help you generate leads and traffic for years to come. Since SEO is also cost-effective, your marketing ROI will begin to rise as well. SEO will help you experience long-term growth for your HVAC business.

Start Investing in SEO for Your HVAC Business Today

An investment in SEO services is an investment in your HVAC company's future success. With search engine optimization, you can start increasing online visibility, traffic, leads, and more. Consider requesting search engine optimization services for HVAC contractors today!

Eager to start improving your organic rankings? We're here to help.

Contact our team today to get started.