Did you know that by simply appearing on Google Maps, your home service business could be seen in over 1,000 discovery searches per month? That’s right, a whopping 34% of local businesses are visible on the platform, making it an important tool for businesses looking to reach more customers.
But it’s not just about visibility. Google Maps is a powerful tool for home service companies to increase their brand recognition, customer engagement, and, ultimately, sales.
If you’re unsure what all that means or how to take advantage of the platform, this quick guide is for you! We’ll explore the benefits of Google Maps for home service businesses and how you can ensure your business effectively utilizes this platform to its fullest potential.
Google Business Page for Google Map Searches
Google Maps is an amazing tool that revolutionizes how we navigate the world. But did you know it’s not just limited to helping us find the nearest coffee shop? You likely know that, as you’ve probably used it to search for a home service business before, too, right?
Google Maps is just as useful for running a business, especially those in the home service industry. With Google Maps, you can connect with customers in your area and establish a strong online presence.
How does it work?
Google Maps is a feature that syncs with your Google Business profile. This means that when someone searches for a service you offer in your area, your business will appear on the map along with your contact information and other important details.
Does that sound like a lot of work? Setting up Google Maps for Businesses is actually quite simple.
All you need to do is create a Google Business profile by providing your company’s name, address, phone number, and website. Then, verify your business through a verification process that ensures you are the rightful owner.
Once your business is verified, your place will appear on Google Maps, giving your customers directions to your company, review ratings, and other relevant information. By using this tool, you can create a stronger online presence, expand your reach, and increase your sales.
Benefits of Google Maps for a Home Service Business
The benefits of Google Maps for a home service business are many. And they go beyond just helping customers find your location. Here are a few key reasons why Google Maps can make a big difference for your home services company.
Increased Visibility
One of the primary advantages of using Google Maps for your home services business is that it can increase your visibility in search results. When people search for home services in your area, Google Maps results often appear first. This gives you greater exposure to potential customers.
Instant Directions
Customers can get instant directions to your location When they use Google Maps to find your business. This can make it much easier for them to find your business and arrive on time. This is essential for home services companies dealing with time-sensitive issues.
Better Customer Experience
By providing detailed Google Maps information about your business, you can also improve the customer experience. This means providing:
- Accurate business hours
- Contact information
- Other helpful details
This can make it easier for customers to choose your business over others.
Free Marketing
As with any marketing tactic like local SEO, you do have to invest time and resources to optimize your Google Business profile. However, you don’t have to pay to have it appear on your local map. This makes it a free form of business marketing that exists 24/7.
Well-optimized profiles with up-to-date information, reviews, photos, and more are great round-the-clock sales tools to attract clients even when you’re closed or off the clock. This is a massive time and resource saver for HVAC, plumbing, and lawn care businesses.
Improved Insights
Finally, using Google Maps for your home services company can help you gain valuable insights into how customers find your business, where they are coming from, and more. This can help you optimize your marketing efforts, improve your search rankings, and ultimately grow your business over time.
Business Marketing Tips When Using Google Maps
Your Google Business profile is crucial in how your business appears on Google Maps. Here are some business tips and key areas you should focus on to ensure your profile is optimized for maximum visibility.
Complete Your Business Information
Ensure that all the vital information about your business, such as name, address, phone number, and website, is complete and up to date. This makes it easier for customers to find you and helps Google understand your business.
Use Relevant Categories in Your Profile
When you think of keywords, you might think of SEO, right? That’s what they’re mostly used for (and in PPC campaigns). However, keywords are incredibly important in optimizing a GMB profile, too!
When filling out your profile, use relevant categories that customers will likely use to find your business. This helps Google understand what your business does and makes it easier for customers to find you.
Maintain Consistency Across All Platforms
Ensure that your business name, address, and phone number are consistent across all online platforms. This helps Google identify your business and builds trust with your customers. It also helps avoid confusion when customers call or visit your business.
Add High-Quality Images
Adding high-quality images to your Google Business profile helps your business stand out and makes it more appealing to customers. Ensure that your images are relevant to your business and of good quality.
Get Reviews
Encourage your customers to leave reviews on your Google Business profile. Positive reviews can improve your ranking on Google Maps and help potential customers trust your business. If you have negative reviews, take the time to respond to them honestly so potential customers know you take the time to remedy situations when something isn’t up to your quality standards.
Optimize for Local Searches
Having a strong online presence is crucial for any home service business. By utilizing Google Maps and optimizing your Google Business profile, you can increase your visibility to potential customers in your local area.
Let Optic Marketing Group handle your local SEO needs and watch your business grow. Contact us today to learn more!