If you’re running an HVAC company, you’re probably looking for new ways to market your business. The marketing world is changing every day, and it’s hard to keep up. It’s recommended that small businesses spend around 7 to 8% of their revenue on marketing, so what can you do without breaking the bank?
Luckily, there’s a lot you can do to grow your business with a limited amount of funds! Let’s talk about some simple marketing tips for your HVAC company!
Market Your HVAC Company On Social Media
Social media is every small business’ best friend. You can run promotions here, connect with your local community, and share success stories.
Post relevant content on your social media platforms. Find a family of squirrels in some vents? Take a video of you and your crew rescuing them and go viral. Did you find something crazy in an air conditioner? Show the world.
You can also post helpful tips to the public on here that will make people want to follow you for useful information. Post pictures with captions like: “This is why you don’t do this to your heater” or “This is why you need to run your AC more often”.
Make sure you register for a business account, put your company logo for the profile picture so that your brand is easily recognized on all of your posts and ads and make sure your profile is fully optimized with all company contact details and service information.
However, social media has new trends and modifications all the time, and it’s important to work with an agency that is aware of these changes!
Search Engine Optimization
Search engine optimization (SEO) is a popular tool in marketing, and it’s easily one of the most important. If your business isn’t using these tools, you’re not even competing.
Companies compete for the top 3 spots on Google searches, as it’s known to dramatically increase traffic. The majority of all traffic in a Google search goes to the top 3 spots, but the top spot gets the most traffic.
Luckily for your business, HVAC companies tend to be pretty local or at least regional. Why is this good news? Well, it limits your competition for ranking highly on Google.
See, when somebody searches “best online store”, there are thousands upon thousands of online stores that will all be competing for the top 3 spots on Google, and only 3 of them will get there. However, when somebody searches for “best HVAC company”, they will undoubtedly add something like “near me” at the end. This means that if your company is in Boston, you won’t be competing with HVAC companies in LA.
Because of this, it’s a lot easier to show up in the top 3. Depending on the population of your area, there may not even be more than 3 HVAC companies around! This means you have a clear path to number one. How do you get there and what factors does Google use to rank you?
Website
Your website is where you’re trying to get people, whether it’s through social media or SEO, so make sure it’s presentable. There are two important factors on your website for SEO that really matter; your user-friendliness and your blog.
Google wants your page to be fast, easy to navigate, and mobile-friendly. If you can make that happen, you’ll be ahead of your competitors.
However, if you don’t have a blog, you’re not even competing. If your competition doesn’t have a blog, you have a straight ticket to the top spot. If your website only has 5 pages, that’s 5 chances for Google to pick you up. If you have 5 pages and 100 blog posts, that’s 105 chances.
On your blog, you should have articles that will draw in your target audience. Things like “How to repair an air conditioner” or “Why does my heater smell” are things that the average consumer would search on Google. Have a quality article followed by a prompt to use your services for the best outcomes.
Keywords
Keywords are important for Google to recognize you on a search. You need to use the words and phrases throughout your website and blog posts that people would be searching. For example, generic keywords for an HVAC company would be “HVAC near me”, “broken air conditioner”, or “ventilation odor”. This will give Google the best idea of how to pair your site and posts with specific searches.
Old Fashioned Marketing
You can run ads all day and you’ll probably get some more business. It’s true. An effective ad campaign will help your business. There are still other ways to market your company.
Believe it or not, with all the technology available today, 64% of marketing executives still believe word-of-mouth is the most effective form of marketing. Handing out business cards, asking customers to refer your company to others, and offering good service is still worth it.
You still need an online presence and you need to use all of the tools at your disposal, but diversifying your marketing strategy is never a bad idea.
Giving phone calls, knocking on doors, there are plenty of other forms of marketing available to you and your business, but is traditional marketing enough anymore?
Make Some Repairs On Your Marketing Strategy
Every HVAC company could use some work on their marketing, and that’s okay. If you get a headstart on your competition, your wallet will see the results! Keep growing your business, stay up to date with our latest marketing news, and reach out for help with your marketing needs!