Your Website Could Be Holding You Back: The Best Kept HVAC Website Secrets
Are you struggling to generate leads on your HVAC website? You might want to reevaluate your design and development. In fact, design has a 75% influence on a website’s credibility.
Websites that are slow lost $2.6 billion in revenue each year, too. Meanwhile, 90% of consumers won’t return to a website after having a bad experience. If your company website is slow, outdated, or just old, you could lose HVAC leads. Instead, consider these eight tips for improving your site. With a strong website, you can improve your entire HVAC marketing strategy. Then, you can draw in fresh leads and boost your business!
Keep reading to discover how to improve your website to increase revenue today.
1. Know Your Audience
First, it’s important to make sure your website is created with your target audience in mind. Otherwise, you might struggle to appeal to their needs.
The better you know your target audience, the more likely you can connect with them through your content.
Determine who your customers are based on psychographics and demographics. For example, you can research their:
- Age
- Location
- Gender
- Household income
- Marital status
- Buying behaviors
- Pain points
- Interests
- Language
- Education
You might want to create location-based content if you’re targeting people in different regions. Maybe you want to target homeowners over property managers. Either way, take the time to determine who your customers are.
Then, determine what they search for when looking for companies in the HVAC services industry.
You can use tools like Keyword Planner, Answer the Public, SEMRush, and Google Trends.
Once you determine what your customers search for online, you can create the content they already need. More people will find your website online. Then, you can generate high-quality HVAC leads.
You could save valuable time by focusing on your ideal audience as a result.
2. Speed Things Up
Remember, a slow website could cost you revenue. It could impact the user experience (UX), causing people to leave.
If people leave without exploring your content, your dwell time and clickthrough rate will drop. These metrics are essential to your search engine rankings. A higher ranking will help you reach more customers online.
If your ranking drops because your website is slow, you’ll miss a chance to generate HVAC leads.
Instead, run your HVAC website through Google’s PageSpeed Insights. If your website is slow, consider:
- Using better website hosting
- Compressing Javascript files
- Eliminating unnecessary third-party scripts
- Using page caching
- Enabling browser caching
- Reducing iframes and embedded content
- Deleting unwanted Javascript files
- Optimizing images
- Preloading custom web fonts
- Eliminating third-party scripts
- Using a content delivery system
- Creating fixed dimensions for images
- Minifying Javascript and CSS codes
Page experience directly impacts whether or not customers take action after visiting your website. You want to make sure that they have a delightful experience from the moment they arrive on your site that seamlessly guides them through to the end goal of contacting your business for your services. When you work with an agency like Optic Marketing Group, the team of expert web developers will make sure your website’s page experience is where it needs to be.
3. Use Minimalistic Design
Take a look at the content on your web pages. If each page looks cluttered and jammed with content, it could overwhelm visitors. Instead, consider minimalistic design.
Using minimalistic design trends can clean up your web pages. You can keep visitors focused on core pieces of content. That includes conversion buttons.
First, use white space to give your content room to breathe. Try to avoid unnecessary pieces of content or fluff in your text.
Instead, keep visitors focused on the value you can offer them.
As you make these changes to your website, make sure it’s easy for people to navigate between pages, too. Improve your navigation bar. Keep it focused on core pages.
Consider adding a sidebar or footer navigation as well.
4. Make Sure You’re Mobile
Consumers interact with brands twice as often on mobile devices than desktop devices. In fact, mobile conversions are 64% higher, too.
Run your website through Google’s Mobile-Friendly Test. If your site isn’t optimized, it could impact your entire HVAC marketing strategy. You could scare away mobile users.
In fact, nearly 40% of people stop engaging with a website if it’s unappealing. About 70% abandon online carts due to poor design.
Google also uses mobile-first indexing to determine rankings. Work with a design and development agency to optimize your site. Then, you can boost online engagement and increase revenue.
5. Use Invest In SEO
Search engine optimization can help your HVAC website rank higher on search pages. It can also help you:
- Generate brand awareness and recognition
- Establish your credibility in the industry
- Rank you ahead of competitors
- Position you as a thought leader
- Build brand trust and loyalty
- Increase traffic to your website
- Boost leads, conversions, and sales
- Improve your ROI
SEO is an important component of any HVAC marketing strategy. You’ll need to optimize your content for keywords. Your website design and development can impact your rankings, too.
Work with an agency that understands Google Core Web Vitals. They can improve your technical SEO, improving your rankings.
6. Add Reviews
Establishing your credibility can help consumers trust your HVAC business.
First, add reviews to your website. Reviews will show prospective clients that people already trust your business.
Add other social signals to your site, including badges. If you’re part of a professional organization or have special credentials, let people know. You can build brand trust and generate more HVAC leads.
7. Consider Conversions
As you make these improvements to your website, make sure it’s easy for people to reach you.
For example, you can add an eye-catching button to the top of the navigation bar. Consider positioning the form above the fold. You can also use a chatbot to capture more leads.
8. Stay Secure
Don’t neglect your website’s security. Make sure you have an SSL certificate. You should see “HTTPS” before the domain name. Otherwise, talk to your web design and development team to improve your site.
Boost Business: 8 Essential Tips for Improving Your HVAC Website
A few small changes to your HVAC website can have a major impact on your marketing strategy. Keep these eight essentials in mind. Making these changes can help you capture more HVAC leads to increase revenue for the year!
Need help from a full-service HVAC marketing group? We’re happy to lend a hand.
Contact Optic Marketing Group for our marketing services today to get started.
Voice Search Tips for Home Service Businesses
Voice search is finally making its mark on the digital marketing landscape.
Nowadays, 20% of all internet searches are voice-based. We're always on the move and we always have our mobile devices with us, not to mention the fact that Google voice search algorithms have progressed in a big way.
For home service businesses that rely on local SEO, voice search will continue to play a big role. Today, we're going to give you a few voice search tips that can help you boost your SEO and put you ahead of the competition.
Understanding voice search can give you a big edge over other HVAC and plumbing businesses. Keep reading and learn how it's done.
Fill Out Your GMB Profile
One thing to understand about voice search is that it's deeply tied to local SEO, which is so crucial for home service businesses. If your HVAC or plumbing business is going to have high visibility online, you need to fill out your Google My Business profile.
Without this profile, your business will be in no man's land. When someone performs a voice search, Google looks at GMB to get business names, addresses, contact info, business category, and ratings. The more thoroughly you fill out your GMB profile, the better.
Getting More Online Reviews
When someone performs a voice search, they might say, "what is the best HVAC installation company near me?". If your business is going to show up on the SERP, you need a high average star rating and lots of positive reviews.
Over 90% of people look at online reviews before buying a product or service, but reviews are also important for local SEO. Lots of good ratings, positive reviews, and responses to reviews will help you appeal to Google's voice search algorithm.
Conversational Keywords and Customer Intent
The way that voice search SEO works is a bit different. Searchers are using more conversational language when they perform searches, so you need to focus on long-tail and local keywords on your landing pages and in your content.
Most voice searches come in the form of questions, as mentioned above. The key to nailing your keywords is understanding the intent of the searcher. Optimize your content to address this intent and you'll be successful with voice search.
How Your Site Factors In
One of the best ways to optimize your website for voice search is to have an FAQ section. Having a dedicated page with conversational questions and answers will solve the problem posed above.
Also, since voice searches are always performed on mobile devices, you need to ensure your website is mobile-friendly. Simplicity is the key here, so make your navigation easy to understand, compress the size of your images, and integrate larger fonts and buttons.
Voice Search Optimization for Service Businesses
Voice search SEO isn't the future of digital marketing for service businesses—it's the present. These tips will help to optimize your business for voice search, but it's important to keep your ear to the ground and stay on top of the ever-changing SEO trends.
To get help with SEO for your HVAC or plumbing business, look no further than Optic Marketing. As a full-service digital marketing agency for service businesses, we can help you take your company to new heights. Contact us today to discuss your digital advertising needs.
Things to Do After Your HVAC Company Gets a Five Star Review
Over 90% of customers read online reviews before purchasing a product or service.
Running an HVAC company is all about bolstering your reputation. No matter where you operate, there are going to be other HVAC companies vying for the same group of customers. Good reviews help to establish your reputation and draw those customers away from the competition.
When you receive a five star review, you need to know what to do with it. In this post, we're going to tell you how to respond to business reviews.
You work hard to give your customers the best service you can. Now keep reading and learn how responding to your five star reviews can boost business.
Why Responding to a Five Star Review Matters
Getting a positive review isn't something every HVAC company is capable of, so you're already off on the right foot. Once you've got the perfect review in hand, you can focus on your five star review response.
It's important to respond to comments - good and bad - so that your customers know you're listening. Doing so will boost your customer retention and local SEO, which is an important part of establishing your business as the go-to HVAC company in your area.
Your response may also influence how potential customers perceive your business. As we mentioned earlier, a lot of people look at customer reviews before contacting a business. If you show that you're responsive to your customers, it'll show new customers that you care about their happiness.
Expressing Gratitude
There are a few different ways to bolster your five star review image. First and foremost, it's important that your response is genuine and relates to what the customer discussed in their review.
One good way to keep the positive vibes going is to simply express your gratitude for the review and their business. After all, your customers don't have to leave you a review. They're doing it because they enjoyed the service you gave them.
Thank them by name and let them know that you really appreciate their feedback. It's a simple, yet effective approach.
Highlight Your Team
You can take your five star review response one step further and highlight a member of your team that performed the HVAC service. A five star review will often single out a specific team member that provided excellent service.
By acknowledging the same team member in your response, you're showing that you read the review carefully. You can say something like, "Thanks for your review; we'll pass your compliments along to [insert employee]". Doing this on a regular basis will also boost employee morale at your company.
Mention Upcoming Offers
We mentioned earlier that review responses can help you boost customer retention. You can really dig into this by mentioning an upcoming promotion or program in your response to incentivize your happy customer to come back again soon.
It helps if the service you're advertising pertains to something the customer mentioned in their review. Otherwise, it may seem a bit blatant.
Know How to Get Five Star Reviews
Once you know how to get a five star review and what to do with it afterward, you can go a long way to establishing your HVAC business as the best in the area. Responding to every single online review can be a lot of work, but it truly does pay off in the end.
If you need help optimizing your online reviews or any other aspect of digital marketing for your HVAC business, contact us at Optic Marketing. We're a full-service digital marketing agency that specializes in working with HVAC and plumbing companies.
Google Local Service Ads or Google PPC Ads for HVAC Businesses
Did you know that Google's advertising business generates a whopping $150 billion in revenue?
This is a win-win scenario because Google offers valuable options for business to increase their exposure and gain loyal customers they wouldn't otherwise have. Two main options for Google advertising include local service ads and pay-per-click ads.
Are you wondering what ways you can get the most out of your marketing endeavors? Keep reading to learn all about how to use Google local service ads or Google PPC ads for your HVAC business.
Google Service Ads
Many HVAC Businesses love the fact that Google service ads appear at the top of Google search results. This can save you a significant amount of time. Instead of laboring over SEO, you can essentially cut the line.
Since these service ads operate based on location, your ad will only appear to people who are searching for HVAC products or services in your area. You can expect your ad to appear beside two others that are also relevant.
Aside from your business name, these HVAC ads will also display your business' accumulative star rating, the number of years you've been in business, your hours of operation, and your phone number. This allows potential customers to make an informed decision right away instead of clicking on the ad and giving you outlier data, for instance.
Rather than the number of years you've been in business, you can use that brief text for something else if you'd like, such as a miniature mission statement.
Google PPC Ads
Google PPC ads are yet another great marketing option for an HVAC company that wants more exposure and more lead generation. Since you only pay when someone clicks your ad, you can save money and get real results. Plus, the clicks will allow you to analyze the effectiveness of the ad.
If it isn't performing to your liking, you can tinker and tailor it so that the ad can meet your goals if not exceed them. As for placement, it's common to see Google PPC ads right below local service ads.
Placement is essential but it's by no means everything. Used together, these two types of ads can work wonders for your brand's exposure and general revenue stream.
You can start launching ads through Google's advertising platform but it's better to hire professionals. That way, you can have a more informed and overarching strategy.
Are You Ready to Use Google Local Service Ads and More?
Now that you've learned all about how to use Google local service ads and Google PPC ads for your HVAC business, you can decide which strategies work best with your goals.
Optic Marketing Group is here to help you launch your most successful marketing campaign yet. Our experienced professionals know the ins and outs of SEO, ad functions, audience targeting, and so much more.
If you're ready to take your brand to the next level, then be sure to contact us right away. We're looking forward to working with you.
4 Tips on Training Your Technicians to Sell
Your HVAC company can't thrive without well-trained HVAC technicians.
America is home to over 200,000 HVAC technicians. If your company is going to stand out among the many other local HVAC companies, it's important to give your customer the best service.
Part of this is ensuring that your employees come from reputable technician schools. The better they are at installing and repairing HVAC equipment, the more reputable your company will be.
If your company is going to thrive and grow, however, you need your technicians to sell your products and services. In this post, we're going to give you 4 important tips on training your employees to sell.
Cross-selling or "upselling" is an essential part of business growth, so keep reading and teach your employees how it's done.
1. Incentivizing Sales
The easiest way to get your technicians to buy into a sales role is to incentivize it. Provide a commission or financial reward to the technicians that are able to make sales on the fly.
Individual rewards should entice some of your more outgoing technicians to make sales, but you don't want to alienate the ones who don't perform as well. You can also offer team incentives when sales are made or new clients are brought in. This can help boost cohesion and morale.
2. Training Technicians on Building Rapport
Train your technicians on how to build a rapport with the customer. If your techs are going to make sales, they need the customer to trust that what they're telling them is correct.
Demonstrated expertise will take them most of the way. Being accommodating and friendly will bring them the rest of the way. Instruct your technicians to ask customers lots of questions and have them almost tutor them by explaining in simple terms what they're doing and why they're doing it.
3. Pointing Out Future Problems
If your technicians notice any other HVAC issues while on the job, they should always bring it to the customer's attention. Without being pushy, inform the customer that a future problem could arise that they can either fix now or in the future.
Some customers may want to have the problem dealt with immediately. By leaving it open-ended, however, your tech can establish a quality lead for the future and grow your business with return customers.
4. Handling Objections
An important part of doing sales work is handling objections. When your customers object to services you're providing or, more commonly, the price of the services, your technicians need to know what to do.
Instilling confidence in your team of technicians is the first step. If the objections are financial in nature, your technician should be able to outline all of the financing options that your company has available.
Your technicians should also be able to espouse your company's virtues - why you're better than the next company. This comes naturally when you develop a good culture in your HVAC business.
Creating Technicians Who Sell
Some technicians will no doubt show some resistance to the idea of having to upsell customers. However, if you're able to train them in these areas and incentivize them to put in the extra effort - sometimes requiring them to leave their comfort zone - it'll pay huge dividends.
Having technicians who sell will have a positive impact on your business, but you still need to appeal to the right customers in the first place. At Optic Marketing, we can help your HVAC or plumbing business identify and appeal to your niche audience. Contact us today to learn more about how we can help your business thrive.
Google Business Profile New Reporting Features
Did you know that Google encounters over 3.5 billion searches each day? Many consumers head to the internet to search for local businesses offering the product or service they're looking for. Having an online presence is crucial if you run a local business.
Google Business Profile, formerly Google My Business, is one of the best tools you can use to improve your online presence. It's an easy and effective way to get discovered by new customers, bringing them into your location. Improve your customer reviews and search rankings by creating a Google Business profile.
In addition to a new name, Google Business Profile has also incorporated new features. These features make it easier for businesses to access their business profile on Google. This guide will discuss the recent updates you can access with a Google business account.
Manage Your Profile on Google
With the previous interactions with Google Business Profile, it was more challenging to use the dashboard on a desktop computer. The new update to the platform enables users to access their profiles on Google maps and search.
All you need to do is log into your Google account that manages your business profile. Once logged in, you can access your Google Business Profile account by entering your business's name into the search bar. A panel will pop up, and you can access various features, such as:
- Responding to customer reviews
- Viewing your latest star ratings
- Creating a Google ad
- Making a Google post
- Viewing your insights and analytics
You can also view your phone call metrics from your Google Business Profile Account.
Messaging Feature on Desktop
The messaging feature of Google Business Profile is available on the app. However, most account managers don't use or aren't aware of it. Google is making updates so users can utilize the chat option inside of their desktop dashboard.
You need to have messaging enabled to use the messaging feature on your Google Business Profile. Once it's enabled, viewers will see the "Chat" button on your profile. They can message you at any time.
Many business owners spend the majority of their day on their computers. When the chat is opened, you can quickly answer questions from your potential and current customers.
Updated Reporting
Google Business Profile also showcases new insights and data for you to review. Head to your profile's "insights" section to access this information.
In this section, you can review various metrics. You can see the number of messages and calls you receive within six months. Google will also show you this data by month.
You can also review the search term that users used to find your Google Business Profile. However, you won't be able to see how many website clicks you received due to your profile.
Improve the Visibility of Your Brand With Google Business Profile
Your Google Business Profile is a great place to connect with local businesses. Attract new customers by providing them with the information they need on the Google platform.
Do you need help growing the online presence of your business? Optic Marketing Group is here to help. Contact us today to schedule a consultation.
4 Things That Affect Your HVAC Business Reputation
Running a successful HVAC business depends a lot on maintaining your reputation.
No matter where you're doing business, people will need help with their HVAC systems. That doesn't mean that your business has an automatic path to success. There are over 100,000 HVAC businesses operating in the US, so if you want to stand apart from the crowd, you need a good reputation.
In this post, we'll tell you 4 things that affect your HVAC business reputation. With a good reputation, you can steadily grow your business and stay ahead of competitors. Keep reading and you'll know what you need to do to grow your reputation.
1. Customer Service
One of the most important things for the success of any business is how you handle customer service. You need to be friendly, informative, and helpful when dealing with your customers if you're going to convince them to use your HVAC services over the next person.
It starts with talking to customers over the phone and through email, but it continues through to how your technicians handle themselves on-site. If they're cordial and able to explain problems and how to prevent them in the future, your company will get a reputation boost.
2. Quality Work
Your HVAC business reputation also depends on the work that you do. When you're installing an air conditioner, for instance, it should be done correctly and in a timely manner.
When you're doing repairs, your customers should never have to call you back in with more problems. If you have a reputation for quality work, then you'll always see success in the HVAC world.
3. How You Market Your HVAC Business
The way that you portray your HVAC business through advertising and online through social media and digital marketing can enhance your reputation as well. Having professional marketing campaigns and a personable online persona will go a long way with your current and prospective customers alike.
Content matters in today's world, even for an HVAC company. Using a company blog or a YouTube channel to inform your viewers about the ins and outs of their HVAC system is going to grow your reputation as an authority in your field. Once you have that, you can direct people to your website and turn those readers and watchers into valuable leads.
4. Online Reviews
One of the biggest factors that affect a business' reputation these days is its online reviews. Over 90% of consumers say that online reviews influence their decisions to purchase a product or service. If you can maintain a high average star rating and get lots of positive reviews, you're cooking with gas.
Online reviews are also crucial for local SEO, which is one of the most important ways for a local HVAC business to get more business. With more good ratings and reviews, you'll launch yourself up the search rankings.
Boost Your HVAC Business Reputation Today
These are just a few things that will have a drastic effect on the reputation of your HVAC business. When you've got a good reputation, it's important to use it to your advantage in your marketing tactics. If you're feeling in the dark about how to market your HVAC business, look no further than Optic Marketing.
We're a full-service marketing agency that specializes in helping HVAC and plumbing businesses with their advertising campaigns. Whether you need help with SEO, web development, or social media, contact us and find out how we can help boost your reputation and take your HVAC business to new heights.
How Does a Blog Help My Plumbing Business?
With 80% of all businesses using blogs these days, your plumbing business needs a company blog in order to attract customers.
You probably didn't go through years of plumber training and certification so you could write a company blog. That said, growing your plumbing and HVAC business in 2022 requires you to embrace content marketing, social media, and other forms of digital advertising.
In this post, we're going to tell you exactly how a company blog is going to help your plumbing business. Marketing for plumbing companies doesn't have to be complicated. Keep reading and learn how being consistent and engaging with your content marketing will put you ahead of the competition.
Establishing Authority
One of the reasons you should be writing a plumbing blog is to establish your knowledge and authority in the field. If you can be the one to provide the most informative content to your readers, you're going to end up building more trust.
A lot of companies see blogging as a way to exploit keywords and boost their SEO. That's not really how it works anymore, as more value is placed on providing a great user experience. Provide answers to important plumbing questions and you'll see results.
With your authority established, readers will come to your site more often to get their information. Once they're there, you can convert them into leads and then paying customers.
Brand Identity
With a company blog, you can really let the personality behind your plumbing business shine. This is one of the biggest keys to successful content marketing. When you nail your brand identity, you can build a greater sense of loyalty among your followers.
Developing your own writing style for your blog content isn't easy. Sometimes, the best thing to do is involve a great marketing company from the beginning. Using industry experience and knowledge, they'll help you craft your content in a way that allows you to showcase your personality in an enticing way.
SEO Rankings
SEO remains one of the most important aspects of marketing for plumbing companies. If you can manage to get your blog pages to rank high on the results page for specific search terms, you're going to see sales numbers start to rise as well.
There are many ways that blogging helps with SEO. We mentioned keywords earlier, which still play a role in your SERP rankings. Blogging also gives you more visibility and makes it much easier to get lots of backlinks, both of which are crucial to SEO.
The longer your customers spend reading your blog posts, the longer they're dwelling on your site. Since SEO is all about the user experience, this inadvertently plays a huge role in boosting your rankings.
Starting a Blog for Your Plumbing Business
Now that you know some of the benefits your plumbing business will see when you have a company blog, it's time to get started on yours. To get help with your content marketing strategy, contact us at Optic Marketing Group.
We're a full-service marketing company that specializes in the plumbing and HVAC industry. With our expertise and experience, we can help you launch a business blog that will drive more traffic to your site.
Is It Time for an HVAC Website Redesign?
When was the last time you updated your company's HVAC website?
Around 40% of people will stop interacting with a poorly designed website within a few minutes. Most experts would recommend that you go through a website redesign every few years. For an HVAC company, your website is especially important because it's how most customers are going to find you.
In this post, we're going to help you figure out if it's time for an HVAC website redesign. Redesigning your website can help you improve your online presence and boost your user experience, so keep reading and learn if it's time to give your site an overhaul.
You Aren't Accomplishing Goals
When you set out to design a business website, you should always have certain goals in mind. Whether you're having trouble driving sales, grabbing leads, or boosting conversions, if your website isn't giving you results, then you need to make a change.
Hiring a company that specializes in HVAC websites will make it easier to pinpoint goals. At Optic Marketing Group, we specialize in HVAC and plumbing web design, so we understand what your goals are and how to design a website that can meet them.
Low Conversions, High Bounce
Having a high bounce rate is usually a sign that you need website redesign services ASAP. When a customer "bounces," they've only visited one of your landing pages before leaving. This means they didn't find what they wanted and saw no easy way to find it.
Conversions happen when a user does exactly what you want them to do on your site. If your conversion rates are low, then it's a sign that you're not accomplishing the goals that your website is designed to achieve.
By looking at either of these metrics, you can quickly determine if your website is doing its job.
Too Slow and Hard to Navigate
Website speed and navigation are famously important for the user experience. Something like 70% of consumers say that page speed affects their decision to purchase a product or not. If it doesn't happen, your bounce rate is going to skyrocket.
When it comes to navigation, your site needs to make it really easy for visitors to find what they're looking for. Ultimately, to achieve the best user experience, it should be essentially effortless for users to navigate your site. It helps to work with a website redesign service that understands the ins and outs of UX.
Mobile Responsiveness
About 55% of all page views came from mobile devices in 2021. As this number keeps rising, so does the importance of mobile responsiveness in web design. If you're using a website design from 4-5 years ago, there's a good chance it's not working properly on today's devices.
Without a website redesign, you're alienating a lot of potential customers for your HVAC business. Hire the best HVAC website designers and get your mobile site in order to see your mobile traffic increase in a huge way.
Redesign Your HVAC Website Today
If you've noticed any of these signs, then your HVAC website just isn't cutting it anymore. To keep up with the local competition, you need an HVAC website redesign and there's no one better to help you with this than Optic Marketing Group.
With years of experience in web design and digital marketing for HVAC and plumbing companies, we have the knowledge and tools to take your site to the next level. Contact us today to discuss your vision for your new business website.
Does Website Hosting Impact SEO Performance?
It is now estimated that there are over 330,000 hosting providers in the world, though not all of them are created equal. Some can provide much better levels of service than others at the same rates. But if you are setting up a website, do you know how important hosting is?
If not, then we can help you understand them. Read on as we discuss website hosting and how it impacts your SEO performance.
What Are Website Hosting Services?
When people access the files required to run your website, they type in your domain address. This sends them to the server where all your files, code, and images are stored. Your website hosting is the company that owns the server you place these on.
Hosting is vital as it can impact your SEO performance. SEO (Search Engine Optimization) is a set of principles that impact your ability to rank higher on search engines. This gives you access to organic traffic which you can convert into leads.
How Does Bad Hosting Impact My Website SEO?
If you want to know how to rank higher on Google, then SEO is key. It can be broken down into three broad areas which you need to address if you want to rise higher in the search engine rankings.
The three areas are on-page SEO, off-page and technical. Good hosting services can help in a lot of the technical SEO areas, which are concerned with the efficiency of your website, its security, and how it runs.
Slow Page Speed
Your page loading speed is a factor used by Google to calculate SEO rankings. If low bandwidth hosting is causing low page speed, you will suffer. When you have shared hosting, the provider may have too many websites on the same server.
A slow page speed also impacts another factor, known as your bounce rate. This is a measure of how long people stay on your website, telling search engines how relevant your content is. If the page takes too long to load and they leave, you lose SEO juice.
Security
Low-cost hosting providers will let anyone onto their shared servers. If scammers and spammers get on, they can use the server to steal data. Google will also deprioritize servers that house these spam websites, even if yours is not one of them.
Server Downtimes
Another factor that can increase your bounce rate is when your server goes down, which can happen frequently with bad hosting. This does not only increase your bounce rate further, but it can cost you lost business and revenue.
Server errors are an extension of this. They usually occur when too many people try to access your files and the server can't handle them. In this case, you need to find a provider that can cater to your needs.
Choosing a Provider
Getting the right website hosting provider will all depend on your individual needs. Even if you are opening a small blog, plan for growth. You may need more resources in the future than you expect when you start.
Optic Marketing should be your first stop. From SEO services to the building of your site, all of your needs can be catered for with our company. Contact us here and let us help craft your digital presence.