Are you struggling to generate leads on your HVAC website? You might want to reevaluate your design and development. In fact, design has a 75% influence on a website’s credibility.

Websites that are slow lost $2.6 billion in revenue each year, too. Meanwhile, 90% of consumers won’t return to a website after having a bad experience. If your company website is slow, outdated, or just old, you could lose HVAC leads. Instead, consider these eight tips for improving your site. With a strong website, you can improve your entire HVAC marketing strategy. Then, you can draw in fresh leads and boost your business!

Keep reading to discover how to improve your website to increase revenue today.

1. Know Your Audience

First, it’s important to make sure your website is created with your target audience in mind. Otherwise, you might struggle to appeal to their needs.

The better you know your target audience, the more likely you can connect with them through your content.

Determine who your customers are based on psychographics and demographics. For example, you can research their:

  • Age
  • Location
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Pain points
  • Interests
  • Language
  • Education

You might want to create location-based content if you’re targeting people in different regions. Maybe you want to target homeowners over property managers. Either way, take the time to determine who your customers are.

Then, determine what they search for when looking for companies in the HVAC services industry.

You can use tools like Keyword Planner, Answer the Public, SEMRush, and Google Trends.

Once you determine what your customers search for online, you can create the content they already need. More people will find your website online. Then, you can generate high-quality HVAC leads.

You could save valuable time by focusing on your ideal audience as a result.

2. Speed Things Up

Remember, a slow website could cost you revenue. It could impact the user experience (UX), causing people to leave.

If people leave without exploring your content, your dwell time and clickthrough rate will drop. These metrics are essential to your search engine rankings. A higher ranking will help you reach more customers online.

If your ranking drops because your website is slow, you’ll miss a chance to generate HVAC leads.

Instead, run your HVAC website through Google’s PageSpeed Insights. If your website is slow, consider:

  • Using better website hosting
  • Compressing Javascript files
  • Eliminating unnecessary third-party scripts
  • Using page caching
  • Enabling browser caching
  • Reducing iframes and embedded content
  • Deleting unwanted Javascript files
  • Optimizing images
  • Preloading custom web fonts
  • Eliminating third-party scripts
  • Using a content delivery system
  • Creating fixed dimensions for images
  • Minifying Javascript and CSS codes

Page experience directly impacts whether or not customers take action after visiting your website. You want to make sure that they have a delightful experience from the moment they arrive on your site that seamlessly guides them through to the end goal of contacting your business for your services. When you work with an agency like Optic Marketing Group, the team of expert web developers will make sure your website’s page experience is where it needs to be.

3. Use Minimalistic Design

Take a look at the content on your web pages. If each page looks cluttered and jammed with content, it could overwhelm visitors. Instead, consider minimalistic design.

Using minimalistic design trends can clean up your web pages. You can keep visitors focused on core pieces of content. That includes conversion buttons.

First, use white space to give your content room to breathe. Try to avoid unnecessary pieces of content or fluff in your text.

Instead, keep visitors focused on the value you can offer them.

As you make these changes to your website, make sure it’s easy for people to navigate between pages, too. Improve your navigation bar. Keep it focused on core pages.

Consider adding a sidebar or footer navigation as well.

4. Make Sure You’re Mobile

Consumers interact with brands twice as often on mobile devices than desktop devices. In fact, mobile conversions are 64% higher, too.

Run your website through Google’s Mobile-Friendly Test. If your site isn’t optimized, it could impact your entire HVAC marketing strategy. You could scare away mobile users.

In fact, nearly 40% of people stop engaging with a website if it’s unappealing. About 70% abandon online carts due to poor design.

Google also uses mobile-first indexing to determine rankings. Work with a design and development agency to optimize your site. Then, you can boost online engagement and increase revenue.

5. Use Invest In SEO

Search engine optimization can help your HVAC website rank higher on search pages. It can also help you:

  • Generate brand awareness and recognition
  • Establish your credibility in the industry
  • Rank you ahead of competitors
  • Position you as a thought leader
  • Build brand trust and loyalty
  • Increase traffic to your website
  • Boost leads, conversions, and sales
  • Improve your ROI

SEO is an important component of any HVAC marketing strategy. You’ll need to optimize your content for keywords. Your website design and development can impact your rankings, too.

Work with an agency that understands Google Core Web Vitals. They can improve your technical SEO, improving your rankings.

6. Add Reviews

Establishing your credibility can help consumers trust your HVAC business.

First, add reviews to your website. Reviews will show prospective clients that people already trust your business.

Add other social signals to your site, including badges. If you’re part of a professional organization or have special credentials, let people know. You can build brand trust and generate more HVAC leads.

7. Consider Conversions

As you make these improvements to your website, make sure it’s easy for people to reach you.

For example, you can add an eye-catching button to the top of the navigation bar. Consider positioning the form above the fold. You can also use a chatbot to capture more leads.

8. Stay Secure

Don’t neglect your website’s security. Make sure you have an SSL certificate. You should see “HTTPS” before the domain name. Otherwise, talk to your web design and development team to improve your site.

Boost Business: 8 Essential Tips for Improving Your HVAC Website

A few small changes to your HVAC website can have a major impact on your marketing strategy. Keep these eight essentials in mind. Making these changes can help you capture more HVAC leads to increase revenue for the year!

Need help from a full-service HVAC marketing group? We’re happy to lend a hand.

Contact Optic Marketing Group for our marketing services today to get started.