Did you know that Google’s advertising business generates a whopping $150 billion in revenue?
This is a win-win scenario because Google offers valuable options for business to increase their exposure and gain loyal customers they wouldn’t otherwise have. Two main options for Google advertising include local service ads and pay-per-click ads.
Are you wondering what ways you can get the most out of your marketing endeavors? Keep reading to learn all about how to use Google local service ads or Google PPC ads for your HVAC business.
Google Service Ads
Many HVAC Businesses love the fact that Google service ads appear at the top of Google search results. This can save you a significant amount of time. Instead of laboring over SEO, you can essentially cut the line.
Since these service ads operate based on location, your ad will only appear to people who are searching for HVAC products or services in your area. You can expect your ad to appear beside two others that are also relevant.
Aside from your business name, these HVAC ads will also display your business’ accumulative star rating, the number of years you’ve been in business, your hours of operation, and your phone number. This allows potential customers to make an informed decision right away instead of clicking on the ad and giving you outlier data, for instance.
Rather than the number of years you’ve been in business, you can use that brief text for something else if you’d like, such as a miniature mission statement.
Google PPC Ads
Google PPC ads are yet another great marketing option for an HVAC company that wants more exposure and more lead generation. Since you only pay when someone clicks your ad, you can save money and get real results. Plus, the clicks will allow you to analyze the effectiveness of the ad.
If it isn’t performing to your liking, you can tinker and tailor it so that the ad can meet your goals if not exceed them. As for placement, it’s common to see Google PPC ads right below local service ads.
Placement is essential but it’s by no means everything. Used together, these two types of ads can work wonders for your brand’s exposure and general revenue stream.
You can start launching ads through Google’s advertising platform but it’s better to hire professionals. That way, you can have a more informed and overarching strategy.
Are You Ready to Use Google Local Service Ads and More?
Now that you’ve learned all about how to use Google local service ads and Google PPC ads for your HVAC business, you can decide which strategies work best with your goals.
Optic Marketing Group is here to help you launch your most successful marketing campaign yet. Our experienced professionals know the ins and outs of SEO, ad functions, audience targeting, and so much more.
If you’re ready to take your brand to the next level, then be sure to contact us right away. We’re looking forward to working with you.