Top 10 Video Marketing Best Practices For Small Businesses
Video marketing is an effective way to promote a product or service, it is not something that needs to be done occasionally to raise brands, and instead, it should be something that is done regularly at every stage of your journey through making and retaining your customers and clients. According to HubSpot research, consumers prefer lower-quality realistic videos to quality video adverts that looks all made and deceptive. Consumers and potential clients prefer raw authenticity to over slick production quality. This means that you don't need to break the bank in order to start your video marketing.
Best Practices In Video Marketing
- Upload native videos
Videos that are uploaded directly from your smartphone to Facebook or Instagram gain 10 times more views than when you drop a YouTube link on your timeline. Generally, people prefer watching the video on Facebook instead of being redirected to YouTube and coming back again to Facebook after seeing the video.
- Focus on Branding
The good thing about social media video marketing is that they don't force viewers to see the video, unlike TV commercials, do, social media videos are viewed at "Me" times when the attention of the viewer can be caught. Facebook and YouTube videos are ideal for connecting and building brand awareness first before generating direct response.
- Make sure the information is communicated even without sound.
Most times, users on social media scroll through their timelines while their device sound is mute, so it is important to make sure that your video fully sends the information without sound, including text in the video can also help communicate the message in the absence of sound so that people can be engaged while viewing the video.
- Grab attention in 3 seconds
You know your target audience, it is ideal that you use graphics that will captivate their interest in less than 4 seconds, use stunning imagery and footage to hold them down, avoid starting your video with a composition of words that needs to be read for 5 seconds before the video starts. That can come at the end of the video.
- Keep it Square
Recently, 1:1 video started to be more relevant than videos in the landscape in terms of average engagement, views, and reach, especially on mobile. These days screen orientation has an impact on viewers, square videos have a way of making viewers think it is going to be short and detailed so they are likely to watch to the end.
- Emotional. Informative.
Ensure that your video is entertaining and informative such that viewers will instantly hit the share button if any exists. Find ways to relate your videos to trending topics. The most captivating are entertainment and heartwarming stories.
- Include a CTA (Call-To-Action)
Including a call-to-action button will ensure that you convert viewers to buyers instantly. There is a need for you to include a strong and compelling call to action button as a still image in the background or as a pop up to tell the people what you expect them to do.
- 30 – 60 seconds
The norm these days are videos having a maximum of 1-minute playtime, this is ideal for Instagram and Facebook. It consumes less time of the viewer and if done well, sends across the message in the shortest possible time when compared with 10 seconds videos that have less info or 2 minutes videos that can be boring.
- Unfold yourself
Going live on your handles can spark up a connection and relationship between you and your clients, it is important in marketing because it serves as a medium through which your customers can interact with you in real time.
- YouTube
YouTube is synonymous with Video, yes Facebook videos have a higher engagement potential, YouTube videos, on the other hand, can be shared on any platform, that makes it able to reach more people in different places.
If you have any questions or need assistance in your social marketing strategy, give us a call! We would love to audit your current strategy and provide you recommendations, no obligation!