Our Definitive Guide to the Google Guarantee Program
Google is the most popular search engine on the web, making it an important ally when it comes to growing your local business. Luckily there are many ways to team up with Google and get your business in front of potential customers or clients.
The Google Guarantee Program is an easy way to earn trust with your potential customers. Learn how to get the Google Guarantee badge for your business and why it is an invaluable tool for growing leads.
What Is the Google Guarantee Program?
The Google Guarantee Program offers your customers a guaranteed refund in the amount paid for the service. This gives your customers an added feeling of security when booking on your site.
They must be visiting your site through Google in order to be backed by the Google Program. Plus, you must qualify for the Google Guarantee badge. To receive a Google Guarantee badge you must be screened by Google Local Services.
Having a Google Guarantee badge is a great way to show your customers that you are a trusted business. They may also be more likely to make a purchase knowing that if they are dissatisfied with work quality, they will be refunded.
What Does the Google Guarantee Program Cover?
The upper limits of lifetime coverage for the Google Guarantee Program's claims are $2,000 US dollars and $2,000, CAD. It will cover claims up to the amount on the job invoice and up to the lifetime cap for coverage.
In order to receive these benefits and be able to make a claim, your customers must book your services through Google Local Services. Any add-ons or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations are not covered by Google Guarantee.
If a customer does file a claim for your services to Google, you are contacted by Google to learn more about the situation. This also gives you a chance to make things right with the customer. Google makes a final decision after investigating the claim.
How Can You Get a Google Guarantee Badge?
Now that you see the benefits of having a Google Guarantee Badge and becoming part of the Google Guarantee program, you're probably wondering how can you get one for your business?
The first step to applying for the Google Guarantee is by signing up for Local Services ads. With Local Services ads, you get to advertise on Google and grow your leads. This is through phone calls and messages sent through your Local Services app. Optic Marketing Group can also help you to get started with Local Service Ads as well as manage them for you.
Why Setup Local Services Ads?
Managing your growing lead database becomes a breeze using the Local Services app. From your phone, you can reply to messages, track bookings, and manage all your leads. Local Services ads help you connect with potential customers by getting your business at the top of Google. You'll be connected to customers searching for the services you provide.
You will only pay for the leads related to your business and the services you provide. Meaning you won't be spending money on people who aren't actually interested. This is because customers are able to choose you. So you'll only be contacted by those who select your profile.
Need Help Getting Started?
Optic Marketing Group is a Google Partner Agency, we can help you set up Local Services ads for your business and walk you through the application process. Working with a Google Partner Agency will help you get your Google Guarantee badge up and running as soon as possible!
Even though Local Services ads and the Google Guarantee program work hand-in-hand, they are two separate entities. So you will still need to qualify for the Google Guarantee badge even after setting up your Local Services ads.
Coming Soon to Google My Business
Although signing up for the Local Service ads is required currently to be part of the Google Guarantee program, this could change soon.
Google is now running a beta program for some Google My Business profiles to be upgraded with a Google Guarantee badge for a monthly subscription fee.
What Is Google My Business?
Google My Business lets you create and verify your local business on Google. This lets your business show up on Google Maps. It also lets you add business information on Google.com.
Using Google My Business helps people in your area find your business when doing a local search. Location extensions allow you to show your business' location in your ads. They also display your name and contact information. Making it easier than ever for customers to find and connect with your local business.
How Can You Upgrade Your Business Profile?
For $50 a month, eligible businesses are being given the option to upgrade their Business Profile with the Google Guaranteed badge. On top of the monthly fee, businesses will still be required to meet Google Guaranteed's regular eligibility rules.
However if your searching for this access for your business, you won't find it. This is still in the early rollout phases and only some Google My Business profiles have been offered the opportunity to upgrade.
Luckily Optic Marketing group will keep you updated on the latest news surrounding this program. So you can take action as soon as it is available. We will always keep our clients up-to-date on the newest products as they roll out.
Get Google Guarantee For Your Local Business
There are numerous benefits to setting up the Google Guarantee Program for your business. With your own Google Guarantee badge, you'll instantly gain trust from your potential customers while also improving your responsiveness.
Want to find out how to get started, earn your badge, and increase your customers? Reach out to Optic Marketing Group, an full-service advertising agency that specializes in HVAC business marketing, to get your business Google Guaranteed today!