Did you know that 87% of American homes use air conditioning equipment? If you have an HVAC company, you need to boost your marketing to appeal to the remaining prospective clients. You might want to hire a marketing company as the competition is relatively high.
The right agency will help you gain visibility and attract new customers. A business marketing company has the resources necessary to grow your HVAC company.
Keep reading to know how to choose the best HVAC marketing company.
Define Your Marketing Goals
A typical digital marketing process comprises a range of strategies, platforms, and channels. You have to be clear about where you’re going to choose the right digital marketing company. Once you identify your motives or marketing goals, it will be easier to filter out the identified agencies.
You can start by meeting your team to see the actions needed to achieve your goals. Draw a realistic action plan and establish the gaps that need to be filled. If your goal is to increase sales, the approach taken might be quite different from a firm seeking brand awareness.
Hiring a marketing agency blindly might not bear the results you desire. A marketing company wouldn’t know your specific needs, and a broad approach to digital marketing isn’t recommendable.
Specialized and Experienced Team Members
A marketing company has a team of professionals to work on your HVAC company. It is crucial to ensure that the team working on your campaigns is highly skilled and experienced. Vet a company to know if its team has members qualified in logo design, content marketing, web development, SEO, and PPC, among other services necessary in digital marketing.
Probe the team further to ensure that the team isn’t using outdated digital marketing tactics. Check a marketing company’s website to read more about the team members and their competencies. You might also want to check LinkedIn and then click the option ‘People’ to see the members working there and their qualifications.
If the website doesn’t provide adequate information about the team members, you can ask questions during the consultation phase. Ensure that you get sufficient information about every member who will be working on your project.
Similar Company Culture and Core Values
Your ideal marketing company should have a culture and core values that compliment your HVAC company. While the primary aim of outsourcing your digital marketing is attracting customers, ensure that you work with an agency that has the right values. Working with such a company makes it easier to mesh the outsourced marketing with what your team is doing internally.
The agency will be an extension of your company. If you choose a marketing company that doesn’t regard your values, conflicts are likely to ensue. Check out the phrases and words an agency uses to establish if it’s the right fit. Do they align with what you believe in?
A Marketing Company That Offers a Range of Services
Digital marketing is quite comprehensive. You need to know the marketing services your HVAC company needs. If you’re outsourcing, you need to consider services such as public relations, social media marketing, content marketing, and SEO, among others.
A marketing agency should be familiar with the best social media for business. It should also know how to go about Google marketing from SEO to PPC. You’ll need to work with a company that can utilize a range of marketing tools seamlessly.
With digital marketing, one tool is hardly enough to get your desired results. Choosing a company that has different services will help in scaling your marketing agency.
Prioritize Transparency
Your identified digital marketing agency should be transparent. If a marketing company doesn’t have a business address, service page, customer testimonials, contact information, or a functional website, that’s a red flag, you don’t want to ignore. Avoid engaging further with such a company as it’s not transparent enough.
Transparency is a mark of professionalism. If a company isn’t being upfront with its dealings, there’s no point in further engagement. The chances are that you’ll be dealing with a team that doesn’t have the competency to offer professional business marketing.
It would be best if you also were wary of a marketing company that guarantees your SEO success. Avoid such a company since the promise is unfounded. With SEO, even the most competent marketing agency can’t guarantee you result within a specific period.
Reviews and References
About 91% of consumers between 18 and 34 trust online reviews the same way they trust personal recommendations. You can check reviews and references to know what past customers are saying about your identified marketing company. The reviews will be a great way to see the success rates of an agency.
The reviews help establish a company’s credibility. Take note of the customer’s negative reviews as they can show you some of the company’s shortcomings. However, you might want to research more about the company as not all reviews are genuine.
An Agency That’s Easy to Get in Touch
Your identified digital marketing agency should make it easy for prospective customers to get in touch. The website ought to be easy to navigate through. Their contact information should be a click away on all pages.
Avoid companies that make everything complex. If you’re struggling to get the contact button or understand the pages, consider an alternative. Digital marketing is hard enough; the last thing you need is a marketing company that is hard to contact.
The Right Marketing Company Is a Resource for Your HVAC Business
The success of any business depends highly on the marketing efforts. It would help to employ a marketing company to boost your success. The choice of a marketer for your HVAC business matters.
You can start your search online as you vet each of your identified marketers. The right marketing company will grow your HVAC business a notch higher. Conversely, a marketing agency’s wrong choice can jeopardize your whole business.
Do you want to grow your HVAC business with the right marketing strategy? Optic Marketing Group is your ideal partner in HVAC marketing. Contact us today for a range of marketing services.