Are you wondering if you’re up to date on the latest and greatest digital marketing tactics? In an industry that’s constantly changing, it can be hard to keep up.
To learn how to modernize your marketing strategy for best results, keep reading. In this guide, we’ll let you know what digital marketing methods are outdated, as well as what you can be doing instead to take your business to the next level by staying ahead of competitors.
1. Content Quantity Over Quality
Just a few years ago, content quantity was of most importance in the eyes of many marketers. While creating consistent content is still a must, it’s the quality of your content you should be focusing on. Rather than producing tons of average content to generate leads to your site, focus on creating the right content in a quality fashion.
To create quality content make sure it is trustworthy, and that it establishes your authority in your industry. Your content should not just be well written and researched, it should provide a benefit to online visitors. Providing value to your audience doesn’t just boost your search engine rank, it also improves your brand authority which can help you gain more trusted customers.
2. Organic Social Media Marketing
If you’ve noticed that you haven’t gotten as much social media traffic as you used to, it may be because you’re still relying on organic engagement. That’s because, in 2018, sites like Facebook changed their algorithms, putting posts from the user’s friends ahead of those by businesses to boost the social goal of these platforms. Now, businesses need to put marketing dollars toward advertisements to optimize their social media marketing efforts.
Luckily, this form of advertising is still affordable in comparison to other ad types. Boosting a social media post or creating an advertising campaign can cost you as little as $5 a day and can be a great return on investment.
Figure out what your social media marketing goal is and put your budget on these channels towards these goals. For example, if you want to get more leads to your website, use tools such as Facebook’s Website Conversion Ads. You can also use Brand Awareness Ads to reach your target customer or Local Awareness Ads to target potential customers in your area.
3. Keeping an Outdated Website
If you’re putting effort and marketing dollars towards your digital marketing methods but your website is outdated, your efforts are somewhat pointless. An outdated website can deter all those website visitors you’ve been trying so hard to get. If you’re keeping your outdated website in hopes to save money, investing in new website design is an investment that will seriously pay off.
An updated, visually appealing site that is user friendly will help you build trust with website visitors, allowing them to feel good about making a purchase with you. If you have an eCommerce site, you want to make sure your checkout page is secure to let customers feel that their information is safe with you. You should work to keep all the information on your website, such as your location and hours, updated to make sure you’re giving your site visitors accurate information.
Update your site regularly, by adding products, content such as blog posts, or creating new pages to keep your website fresh while also ranking competitively on search engines.
4. Winging It
Do you have a digital marketing plan in place or do you just wing it and hope for the best? Without creating a plan and strategy, you may be throwing valuable time and money down the drain. To make the most of your marketing efforts, you need to be prepared.
To make a successful digital marketing plan, start by doing some market research. You should also create a buyer persona based on your ideal customer and map out your customer journey or sale cycle. You need to know as much about your customer as possible to successfully target them online.
Your buyer persona should be unique to your business. Narrow down demographics, such as age, gender, and location, as well as details such as your ideal customer’s interests, wants and needs. This will help you create content that will appeal to groups that are more likely to be interested in your products or services.
Not only will this make targeting your ads a breeze, but it will also help you when figuring out what content and platform types you will use to reach this particular buyer.
5. Blogging Without Promotion
If you’ve created a blog to improve your search engine ranking but you haven’t been promoting these blog posts, there is a good chance not many people have seen them. If you’re taking the time to write these blogs, or are paying professionals to do so, you should work to promote them. Market your blog by sharing your posts to your social media platforms, or deliver them to your customers in your email newsletters.
Let your customer know where they can find this informative content on your site. Sharing educational content with your audiences can help to establish you as an authority in your field. This can boost your brand authority.
Digital Marketing Tactics You Should Update
To make the most of your marketing efforts, make sure you’ve updated your digital marketing tactics for the best results. With digital marketing, it’s out with the old and in with the new. Stay on top of the latest trends to stay competitive in your industry.
Are you looking for professionals who can help you stay on top of the best digital marketing tactics? Contact us today to get started.