The HVAC market is so huge that it’s valued at a colossal $7.17 billion and expected to hit double that by 2025. Every HVAC company has a website and basically looks to attract and engage the same customers.
The question is, how do you use your website to convert more customers in such a competitive industry?
When it comes to getting more customers calling you or reaching out to you online for heating and cooling services, your website is your best asset. A thoughtfully designed website can help you convert your visitors into active customers.
In this post, we’ll give you some juicy secrets that you can use to drive traffic to your website, and even better, convert your potential customers into loyal customers.
Make Sure Your Website Is Responsive and Mobile Friendly
If there’s one part of your website you should be concerned about, it’s how responsive it is.
For your website design to have the ability to truly boost conversion rates, it must be consistent across different platforms. It’s true that the type and amount of information that fits on small devices differ from laptops and PCs, but we cannot overstate the principle of mobile-friendly and responsive websites.
There are currently 5.20 billion mobile users across the globe, a number that’s growing at a rate of 2% per year. Your HVAC company will easily lose its market share if your website design does not consider mobile device users.
Half of the people who search for products or services online use mobile devices, and with this information in mind, you should focus on making sure your website accommodates all customers across the board.
Simplify Navigation
Given that your goal is to make sure your HVAC company website has a high conversion rate, one of the simplest things you can do is simplify navigation. You should lead your visitors through the action you want them to take in a simple manner, and they don’t have to keep looking for what they need. Make sure your customers can navigate the website with a minimum number of clicks.
Every navigation label and heading should be easy to identify and understand. The last thing you want is to create a website that poses a challenge to your site visitors. Internet users have very limited patience and they can easily leave your websites out of frustration and look for your competitors.
Review your website navigation and make sure it is clear, accurate, and simple.
Magnify Your Calls to Action
The call-to-action button is one of the most essential parts of your company website because it leads customers exactly where you want them to go. It should be able to serve its purpose of leading them to take action. This means that more than anything else, it should stand out.
Use colors and a great position on your website to make it pop and hard to dismiss. It’s highly imperative that you pay attention to how many call-to-action buttons you include on each of your web pages. Essentially, the effectiveness of your call-to-action will be reduced according to the number of buttons on each page.
It’s advisable to have only one call-to-action button on each page. Beyond that, it’s crucial for you to make sure that every call-to-action is relevant to the content on the web page. If not, it will be just like another advert that your customers are most likely to ignore.
Have a Clear Value Proposition
Your value proposition is your unique selling point and the one thing that sets your services apart from other HVAC competitors. It’s critical for you to articulate exactly what your customers can expect from you.
This value proposition needs to be short, to the point, and easy for customers to see. It will go a long way if it’s also in harmony with the style of your website design as well as the HVAC industry.
Minimize User Input
For an optimum chance to convert your visitors to customers, you should have a website design that enables your customers to get information as fast as possible. This means that you need to reduce the number of clicks and the number of steps they have to go through to reach their goal.
Even though pop-ups are effective, minimize the number of pop-ups on your website. This will reduce the number of clicks customers have to make to reach the services they want.
In addition to this, if you need your users to fill out forms for you to get customer information, make sure they are short and concise. Most users leave websites as soon as they realize they have to fill out a 10-page form to get what they need. Strive to get the most vital information only in order to get the leads and convert them to active customers.
Ensure Consistent Branding
Gaining popularity online is all about ensuring consistent branding. Your HVAC company website should carry the business logo and have the same style color and design on different web pages.
You only have a few seconds to leave a lasting impression on your website visitors. During this time they’re not judging you based on your content but rather on the layout, titles, colors, and images on your website.
The images, titles, and layout should all be consistent with your branding to minimize confusion for your website visitors. Items like the call-to-action button and contact information should appear in the same position on different web pages.
This will create predictability and eliminate jolting. The same goes for all other critical information that you want to embed in your HVAC company website.
Growing Your HVAC Company: Website Design Tips for Optimal Conversion
Your HVAC company website design has a lot to do with gaining popularity and attracting customers. These are some of the most essential things you should do to convert more users to local customers. Prepare yourself for split testing to experiment with various designs to decide which converts the most.
Apart from website design, promoting your business involves advertising and marketing. This will drive the traffic to your website for some of them to convert. You can increase the amount of traffic and conversions that you receive by working with a full-service HVAC marketing agency like Optic Marketing Group that specializes in the industry.
For marketing and advertising services, please contact us today and we’ll be more than glad to help your HVAC business.