There are multiple kinds of Facebook ad types you can use for your target audience to help you achieve the best results.

It varies from lead generation to conversion campaigns. You want to test and see what works best for your audience in order to give you the most sales or whatever your campaign objective is.

When you do find the best ad types, especially when it comes to home services, you have to know what can help produce more leads or more brand awareness. You know what audiences react best to a certain ad type and the home services you offer.

If you’re unsure of the best Facebook ad types for home services, here’s a guide that can help.

The Different Facebook Ad Types

The Facebook ad type you choose will depend on your objective and you’re trying to accomplish overall in your business.

When it comes to home services, you want to choose the best kind that can give the best results. Here are some of the best Facebook ad types for your home services to consider for your business.

Lead Generation

When it comes to lead generation Facebook ads, the goal is to accumulate leads and then warm them up as they enter your funnel.

You want an ad that stands out and appeals to them. With lead generation, someone sees your free offer on Facebook, in which they exchange their information for the packet.

When someone gives you their information, they instantly become a lead. This is one of the best Facebook ad types for home services because can create leads for these kinds of businesses.

Home service businesses can then take the leads and put them on an email campaign or makes a sales call. However, it’s important to remember that lead generation Facebook ad types don’t immediately make a sale for a business, even for home service businesses.

They are designed to attract interest from potential customers who are interested in-home services like roofing.

Conversion Campaign

A conversion campaign is different from a lead generation campaign because, as the same implies, conversion campaigns are for direct sales.

These are also great for home services because they take someone from Facebook and immediately put them on your website or sales page. It encourages someone to take action immediately.

Conversion Facebook ad types are great for home services because it can encourage consumers to book appointments. The results are instantaneous.

Brand Awareness

The final Facebook ad type to consider is brand awareness.

When someone sees your Facebook, it takes them to your website and sparks awareness of your business. They know the story you are telling them.

Your brand should tell a story about your business and how you can help them. The more consumers understand this story, the more they feel an emotional connection with the story. The more they realize how you can help them.

When you have consumers who do become familiar with your business, you can retarget them with conversion Facebook ad types. This helps you take consumers through the funnel of your home service.

Consumers learn more about your business as they go through your funnel. However, none of these ad types matter if you don’t have a proper funnel.

Funnel Ad Types

When it comes to funnel ad types, you should have:

  • Awareness
  • Consideration
  • Buyer’s stage

A marketing or sales funnel should take someone from awareness to eventual sales. A common acronym to remember is AIDA – Attention, Interest, Desire, and Action.

Therefore, when you create an ad type, you have to keep in mind what kind of ad you are creating and where the audience is in the funnel.

This is why it’s important to be strategic about how you create a Facebook ad type for your audience. When you do create ad types, you should have multiple custom audiences set up.

This allows you to market to different audiences who may be ready to buy or to people who may need home services. If you’re having a problem with your funnel, you need to figure out where the bottleneck is in the funnel.

You need to figure out if you’re ads are targeting the wrong audience, so the awareness campaign doesn’t matter, or if you are trying to sell to your audience too quickly, which can result in fewer bookings and sales.

Other Facebook Ad Considerations

One of the most important Facebook ad consideration is knowing who your target market is. You want to know everything about them, especially what kind of problems they have and how you can help them.

Another consideration is updating your website. If you have a Facebook ad campaign that takes the consumer to your website, you want to make sure the website is updated. Not updating it is a common marketing mistake.

You don’t want your consumers going to a competitor’s site and realizing it looks so much better than yours. That’s why it’s important to have a website that appeals to your target market and gets them to take action.

Now You Know Everything About Facebook Ad Types

When you are trying to figure out how to market to your audience as a home service business, you need to know about the different Facebook ad types and which one is most effective. This guide can help make that clearer.

More importantly, you have to know how to create an effective sales funnel. This requires understanding your ideal market and what appeals to them. You have to know where they are in the funnel.

If you want help with creating a marketing strategy with your home service business, you can contact us here.