In 2023, 60.9% of all website traffic come from mobile device users. With more mobile-based traffic on the go, it is essential for businesses to have a proper mobile website. If your website isn’t up to speed for mobile use, your business will suffer the consequences.

61% of mobile users will abandon a site altogether that isn’t mobile-friendly. This means you’re missing out on a huge chunk of potential business. But having a mobile-friendly website across a variety of devices is one of the best things you can do to boost your online presence.

If you’re looking for ways to make your website more mobile-friendly, this guide can help, so keep reading.

Enhance Your Mobile Website’s Loading Speed

Your business may already have a mobile website, but is it truly mobile-friendly? This pertains to areas like the loading speed of your site on mobile devices like smartphones and tablets. If your website lags and takes too long to load, this can cause major issues such as site abandonment and a poor opinion of your overall business.

In the digital era, the attention span of users waiting for websites to load on average is about 3 seconds tops. You must check your mobile website’s loading speed to determine what could be holding up the process. This could be due to a number of reasons like large images or too many videos loading at once.

Compress Images for Your Mobile Website

If large images are slowing down your mobile website’s loading speed and affecting its mobile-friendly capabilities, there’s an easy fix. Compressing large images limits their overall file size so they take up less space and require less time to load and view.

You also have the option to only load these images when needed instead of all at once. For example, you can make it so that images lower down on the mobile website will only load when the website visitor scrolls down. Both of these methods will make your website more mobile-friendly and load faster.

Utilize a More Responsive Website Layout

Along with speed, having a responsive layout is another key aspect to consider. This means that your existing business website can easily scale itself and adapt its layout for use on different mobile devices.

The content should still be readable no matter what the screen size of the mobile device is. This also means that it won’t interfere with your mobile website’s loading time.

Not only do mobile-friendly websites have a more user-friendly layout, but they can also help you improve your ranking on Google through SEO. Google heavily favors websites that are mobile-friendly and ranks them higher in its search result data.

Adjust Your Font and Button Size and Placement

Your mobile website fonts and buttons must also be adapted to create a mobile-friendly experience for its users. If buttons on a standard website are already small, they will likely be even smaller on a mobile website and make it hard for users to see or tap on. Make certain they are larger, visible, and accessible.

Avoid using ornate or fancy text fonts that may be difficult to read, especially on a smaller screen. Your fonts should be clear and legible. Also, don’t use too many different types of fonts, you want your mobile website to have a uniform and professional look.

Ensure the Proper Use of Pop-Ups

Pop-ups may be a part of your website marketing to get users to opt-in for mailing lists and other purposes. But they can be a nuisance for creating a mobile-friendly website. Using too many pop-ups can feel spammy and detract users from further navigating your site.

A mobile website pop-up may also be harder to close out since the “X” in the corner is too small to see or tap on. This can create frustration for mobile website visitors. Use pop-ups sparingly and ensure that they don’t trap your mobile website visitors on the page and prevent them from viewing the website.

Use Appropriate Link Spacing

When using links, you need to remember that these will also appear smaller and closer together on a mobile page. Links rely on the user’s thumb to tap on them to open them, which is much larger in relation to the mobile screen.

Mobile website users may get frustrated easily if they mistakenly keep tapping on the link above or below the one they want because your links are placed too closely together. You need to allow for the right amount of space between links for a more user-friendly navigation and mobile-friendly experience on your site.

Simplify Your Website’s Design

One of the best ways to make your website mobile-friendly is to start with a simple and straightforward design.  You don’t need a lot of bells and whistles to attract attention, a good mobile-friendly website design will do this for you. So make sure that your website content is up-to-date, well-organized, and easy to find or search.

Don’t use long and cluttered menus, especially when using drop-down-style menus. You want your website users to be able to easily find the options they are looking for to navigate through your site. Use white space strategically in between to accommodate easy website viewing.

Test Your Website to Check Its Mobile-Friendly Usability

When it comes to creating the best mobile-friendly website, don’t just assume that it’s mobile-friendly. Check it out for yourself first. Try accessing your mobile website from a variety of different mobile devices like tablets, Android, and iOS mobile operating systems to ensure that your website’s display and design are optimized for all devices.

Run additional testing from time to time to verify that all of your website options and settings still work with new software updates or device releases. This will help you keep your website’s interface user-friendly and working its best for users over time.

Let Optic Marketing Group Make Your Website Mobile-Friendly

Your business website is your unique opportunity to inform and attract potential customers. When it comes to designing a website that is also mobile-friendly, don’t leave anything to chance. Come to Optic Marketing Group.

Optic Marketing Group specializes in designing all types of websites for businesses from HVAC to Plumbing and Lawn Care. We are a premier, full-service marketing agency with locations in Tampa, FL, and The Woodlands, TX. We want to help you tell your story to your customer base through a professional and well-designed website.

Contact us today for more information on your business website design needs today.