The Winter season is fast approaching and with that comes the need for homeowners and business owners to tend to their HVAC systems. Your HVAC service is just the kind of company to fit their needs!
The trick is to get yourself out in front of your target market. Believe it or not, your marketing tactics should change with the seasons. There are some alterations to make during the holiday season.
Presenting your home services is all about advertising in the right way. See below for several holiday marketing tips you can follow to market your HVAC company to your target market.
1. Out With the Old
Much like a child on Christmas day, there are some outdated digital marketing strategies that you need to toss out to make room for the “new toys”.
There’s no better time to audit your marketing plan than the holiday season. It’s a time for you to review the year you’ve had and make adjustments as necessary. What marketing tactics are you depending on that are killing your ROI?
For example, you might still be depending on organic social media marketing alone for your HVAC company. That no longer exists. If you’re looking for results on social media, you need to generate an advertising campaign or throw some money behind the organic posts to promote them. Social media platforms are far too congested to simply post without any budget to back them up.
Even the most successful companies find time to take a hard look in the mirror and change their marketing plan. That starts by tossing out what no longer works to find new ways of doing things.
By throwing out useless tactics, you can make way for such things as marketing automation or funnel ads.
2. Get Festive with Each Holiday
People want to work with personable HVAC businesses. They want to find someone that they can envision themselves building a business relationship with.
The holidays are a great way to show off the personal side of your brand. You aren’t just a stick-to-the-script type of company, you’re in the business of helping people with their HVAC issues and having fun while doing it.
The best part is that each holiday allows you to show off a different side of your company’s personality.
For example, Thanksgiving is a time to (as the name would imply) give thanks and show appreciation for your staff, your clients, and so forth. Christmas is a great time to spread holiday cheer to all to hear… you get the idea!
3. Incorporate More Video Content
Video content is the here-and-now of content marketing. It allows you to be more interactive with your clients and attract your clients to your brand. It also helps ensure that more of your followers/viewers retain the information that you give them.
So, for example, if you’re running a promotion for a free in-home check-up during the Christmas season, you can run a video to announce the offer.
Your clients will remember how to redeem the in-home visit, what they need to look out for, common HVAC issues during the holiday season, and so on.
Better yet, video content can be used on every digital platform you have. You can place customer testimony videos on your website, how-to videos on your Youtube page, live streaming videos on your social media platforms, and so on.
It’s important to diversify the content in your marketing plan. Some clients are more receptive to videos. Others are more receptive to blog articles. It takes a healthy dose of many different components to find the perfect balance during this season. That’s why it’s best to work with a full-service marketing agency who knows how to brand your business across all platforms.
4. Push More Giveaways
You might think “We’re an HVAC company, what do we have to give away?”. It’s that kind of thinking that prevents more HVAC services from connecting with their clients on a higher level.
There are several things you can give away to your followers and clients. You could give away Starbucks gift cards, promo items, swag with your company logo on it, coupons on your service, tumblers, gift baskets, and so much more.
Customers love free things. So much so, that they’re willing to do almost anything you ask of them (within reason) to put their name in the hat.
Nothing says “holiday spirit” like free giveaways! Simply advertise the items you’re giving away, set the guidelines of the contest (tagging three friends, leaving a comment, etc.), and set the date and time when the contest ends.
5. Plan Around the Holidays
Most importantly, you want to make sure you account for all the holidays that are upcoming. There are a lot of holidays in the last two months of the year, so be sure to consider them all.
Circle your calendar for Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, Kwanzaa, and New Year’s Eve/Day.
First, you need to plan for giving your staff time off for the necessary holidays if you haven’t done so already.
These dates can also help you heighten your marketing and gear up for all of those holidays. You can think of things like social media posts, marketing ads, and so on based on the holidays that are coming up quickly.
Use These Marketing Tips to Your Advantage
Now that you have seen several amazing marketing tips you can use to spread holiday cheer and make your brand more personable, it’s important to use that to your advantage!
Be sure to read this article to learn more about how to make social media posts convert into revenue for your HVAC company’s marketing plan.
For more inquiries on Optic Marketing Group and our services, be sure to reach out via phone at (844)-700-4781 and we will be happy to assist you further.