It’s a growing concern that so many people live around water but cannot find water to drink, what I mean is that so many people spend a lot of time growing their followers, fans, and friends on the social media without having a clue on how to convert this vast client base into money generating customers. I don’t know if it’s that they spend a lot of time posting, retweeting, following, commenting, and pinning that they barely have any time left over to make money.

Don’t get me wrong, I love social media a lot, but then apart from generating a lot of followers, you should know how to channel your followers into your sales funnel. Here are some ways Optic Marketing Group has tested and trusted to convert your Social Posts into Money.

Create a strategy: Strategize the posts you put on Facebook and Tweeter so that they can help you achieve your purpose of posting. Whether you are trying to attract more customers, boost brand recognition, or improving customer service. Whatever the goal, Optic Marketing Group can help you to define your content strategy so that they can portray your key messages and showcase the kind of content that will appeal to your audience, we will also generate a list of keywords that describe your business which will help you rank higher when searched.

Don’t fall for fads: Do you remember Vine? It was popular for some time and vanished after, what about Periscope, this was my favorite because to me, it had the best ROI among other social media networks buy you see, Facebook has stayed, and Snapchat is currently struggling to retain its relevance. The lesson here is that you are free to join any new trend but be smart enough to benefit from when it has benefits and withdraw once it has little to offer.

Drive your social media following back to your website: Some bloggers don’t have a website while some others have abandoned their website and concentrated on social media. Well let me tell you, you need to have an email list, most of our sales come as a direct result of emailing my list about a promotion, not because I posted something on social media. Because a particular social media can be irrelevant at any time, it is vital that you direct your social media following back to your own website where they can really devour some content and opt-in to your email list. We can help you do that.

Have several kinds of free opt-ins to share: Opt-ins are freebies that people receive as a result of subscribing to your email list. It is usually based on what you can offer your audience. So if for example, you are a makeup artist and someone asks you for tips what color will match her skin, simply send the person a link to a free tutorial on your website which they will sign up to and BOOM, the person has been added to your email list, and an automated sales funnel.

Use social media to build trust: Do live videos, answer questions, demonstrate the use of your product and attend to unsatisfied followers, if you can build up trust on social media, you will make more sales on your website.

Why Choose Optic?

Being able to turn your social media followers and friends into business revenue is just one piece of the overall puzzle. It’s also a tricky game, here at Optic Marketing Group, we have learned the tricks and mastered the rules to using Social Marketing Strategies to convert Social Posts into Money.