It’s estimated that millennials spend 6.4 hours a day reading their emails. However, it’s not only this age group that finds themselves glued to their screens and refreshing their inbox…

Most of us are victims of the internet culture when checking our emails is normally one of the first things we do in the morning. For many businesses, email marketing is becoming their main advertising tool.

So, here’s how to make the most of the platform and a list of some email marketing examples to get you inspired.

The Top 4 Email Marketing Examples

When it comes to building a successful email marketing campaign, there are a few strategies that work best for home services and their target audiences.

One of the most common questions marketing agencies get is, how do you start an email campaign? The first part is to gather the information of your target audience and optimize it through personalized content.

Take a look at these top email marketing examples to help you get started.

1. Terminix

This pest control company uses subject lines to its advantage. For example, one of their emails read “Termite swarms are now in your area” which is an effective way of grabbing the attention of readers.

You can use this method to engage subscribers but also create a sense of urgency. This will encourage them to reach out for help and use your business.

2. Portland Plumbing

If you want to focus on your long history of reliable and functional service then Portland Plumbing is a great example. Their home services email marketing is centered on highlighting their trustworthy brand.

Another way to use emails is to build trust with your target audience by reinforcing why they should pick you, which you can create through client testimonials and storytelling.

3. Heaven’s Best

Sometimes, less is more when you’re crafting your email content. Heaven’s Best keeps its text minimal and carefully chose a design to represent its message.

This stops readers from being overwhelmed with endless paragraphs.

Email marketing ideas like this are a guaranteed way to get more people to subscribe to your business as your messages are quick and easy to read.

4. Handy

Handy sends emails that involve the reader in their business. They ask them to vote for their most hated household chore, or what they struggle with when cleaning the house.

This gives your subscribers active input into the brand which is ideal for building genuine interest and loyalty from your consumers.

Use Email Marketing to Your Advantage

As you can see from these email marketing examples, there are many ways to use this advertising tool to your advantage. No matter if you want something more personal or minimal, there’s a choice for every brand.

However, if you have no idea where to begin and you need a little more help after reading this article, then we have you covered.

As a marketing agency with a diverse skillset in branding, web design, and other forms of marketing there’s nothing we can’t handle. Reach out to find out more today.