About 60% of customer interactions take place online. As a result, 84% of marketers adjust their strategies based on customer interactions. Applying the latest digital advertising trends could prove essential to your success.

Here are a few digital marketing trends to apply this summer. With these strategies, you can fire up your campaign results. Improving your marketing ROI will allow you to grow your business.

Upgrade your advertising campaigns today!

Personalized Marketing

About 90% of marketers report a lift in results after personalizing marketing campaigns. Nearly all (98%) say it advances customer relationships.

In fact, 80% of consumers are more likely to make a purchase if you personalize experiences. About 50% of customers would spend more if brands provided personally relevant content. Overall, personalization could boost your ROI by five to eight times.

Personalized marketing will show consumers that you care about their unique needs. Recognizing their needs will ensure you offer them relevant solutions.

Otherwise, generic messages won’t resonate with your customers.

Before applying the rest of these digital marketing trends, learn about your customers. Consider the problems they’re facing. Offer solutions (not just products or services).

If you’re trying to reach consumers with different needs, create buyer personas. Group customers based on demographic and psychographic information. Determine how customers interact with brands online.

Personalize content by speaking directly to your customers.

Empathize with the problems they’re facing. Show you care by becoming invested in solving those problems.

Short-Form Videos

As TikTok videos became more popular, other social media platforms followed suit. For example:

  • Instagram Reels (copied to Facebook)
  • YouTube Shorts
  • Twitter Fleets (removed in 2021)

Humans have short attention spans. Use the first few seconds to grab their attention. Even if it’s not viral-worthy, make sure your brand is memorable.

Once you grab a consumer’s attention, you need to retain it with compelling content.

Create videos that entertain, inform, and engage. For example, you can create customer testimonial videos. These videos can encourage new customers to trust your brand.

New shoppers might feel more compelled to make a purchase after watching these videos.

Remember, social media feeds are optimized for mobile devices. Make sure your video content is suitable for small screens.

If you have a “big” video idea, break it up into a series. You’ll generate more content to use over the months.

You can also use video clips in your digital advertising campaigns.

Artificial Intelligence

As you begin applying these digital marketing trends, you’ll likely come across new artificial intelligence (AI) tools.

For example, DALL-E can generate images using text prompts. You can use it to create visuals for your landing pages and blog posts. These illustrations are an ideal replacement for overused stock photos.

Many marketers are using ChatGPT and GPT-4. These text-based solutions can create written content. For example, you can use it to write social media captions and emails.

However, you shouldn’t allow AI-developed content to replace a human touch. Make sure the content always aligns with your brand’s voice, tone, and personality. Otherwise, consumers might find your content no longer seems authentic.

Influencer Marketing

Influencer marketing has grown over the years. Before, you could pay an influencer to promote your product. Social media users are now aware of influencer marketing, however.

Take the time to vet influencers before choosing one to represent your brand. Look for influencers who have expert knowledge relevant to your niche.

Multi-Channel Social Media

If you want to develop effective advertising campaigns, don’t limit yourself to one channel. Multi-channel social media marketing allows brands to create cohesive experiences. Consumers will begin interacting with your brand on multiple platforms.

For example, you can engage customers on Instagram, Threads, X (previously known as Twitter), Snapchat, and TikTok. Develop content that’s unique for each platform.

You’re likely to engage different buyer personas on each platform.

Keep up with digital marketing trends unique to each social media platform. For example, you can participate in challenges on TikTok.

Use social listening to jump into active discussions about your brand. Talk to customers about their experiences and the problems they’re facing. Social selling and conversational marketing can help you connect with audiences.

Voice SEO

Search engine optimization (SEO) can help your blog content rank higher on search engines. Higher rankings will help you generate:

  • Brand awareness and recognition
  • Website traffic
  • Foot traffic
  • Credibility
  • Leads and sales
  • Customer engagement

However, more customers are using voice assistants like Siri and Google to complete searches. To appear for these searches, target long-tail keywords. Long-tail keywords feature four or more words.

These longer phrases are more precise.

Consider the questions your customers are asking. Use their question as a long-tail keyword and answer it within the content.

Another important SEO trend is zero-click searches. Consumers no longer need to click on a website to find answers. Google instead displays responses (called “featured snippets”) on the search page.

To appear for zero-click searches, provide a quick answer at the beginning of the post. Go into more detail throughout your content. Prioritize quality over quantity to stand apart from your competitors.

Focus on EEAT (Experience, Expertise, Authority, Trustworthiness) to demonstrate your credibility.

In-Feed Shopping

If you run an eCommerce business, create shoppable posts using social media platforms like Instagram. Consumers can click on the post to buy your merchandise within the platform.

You can also use Google Ads, which offers an in-feed shopping option.

Keep your product catalog up-to-date. Use high-quality images of your products to draw customers in. Make sure your pictures and ads target relevant search terms to appear in front of ideal customers.

Interactive Content

Interactive content like polls and quizzes will encourage more customer engagement. This content will allow you to talk to customers in real time.

Use Instagram Live, Instagram Stories stickers, and Facebook Live to engage with customers. Consider hosting more Q&A sessions while streaming.

Apply These Digital Advertising Trends

Don’t let your digital advertising campaigns grow stale. Instead, start applying these digital advertising trends. Remaining relevant will help you stand apart from competitors.

You can generate more leads and sales to boost your campaign results.

Eager to get started? We can help.

Contact our team at Optic Marketing Group to discuss your campaigns.