Using visual content on landing pages can improve conversions by 86%. However, only 22% of businesses are satisfied with their conversion rates.
Consumers have an easier time processing mass media over text content. Harnessing the power of mass media can help you generate more leads.
Not sure how to get started? Read on to boost target audience engagement with stunning visuals today!
Research Your Audience
Before sharing your content on media outlets, take the time to research your customers. Understanding your customers will ensure your content is relevant. Otherwise, consumers will leave your brand in search of content that appeals to their needs.
Research your customers before creating media to save time and money.
Start by conducting customer and market research. Consider demographics like age, gender, income, education, and marital status. This information can give you a better sense of who your customers are as individuals.
If your customers fit into multiple groups, start creating buyer personas.
Consider the problems your customers are facing by defining their pain points. Recognize how your product or service can resolve those problems.
Look into psychographics like buying behaviors and online behaviors. How do your customers find products online? Do they prefer shopping in stores or through eCommerce?
Consider the businesses your customers already shop from. Determine which strategies are most effective at reaching customers.
Create a Keyword List
Before sharing your content online, gather keyword research.
Keyword research will help you determine what phrases consumers use to find your offerings online. What terms do they type into Google to find your business?
You can use tools like SEMRush, Answer the Public, Google Trends, and Keyword Planner. Look for keywords with high search volumes but low competition. Prioritize long-tail keywords.
These keywords are longer phrases. You might find a few phrased as questions.
Long-tail keywords are more precise, which can make it easier for you to rank for relevant searches.
Use your keyword and audience research to inform your mass media marketing strategy. Create content based on your target audience’s interests and needs. Keep up with your research to ensure it’s relevant to current trends.
Diversify Content
Once you’ve gathered keyword research, start creating content for mass communication. Each piece of content can appeal to consumers who are at different points in the buyer’s journey.
Customers in the awareness stage prefer eBooks, editorial content, and whitepapers.
Those in the consideration stage prefer webcasts, podcasts, videos, and live interactions. Consider creating expert guides and product comparisons. This content will set you apart from competing brands.
Customers in the decision stage prefer case studies, live demos, and trial downloads. Provide them with proof that your offering will meet their needs and expectations.
Diversifying your content will help you appeal to a broader audience. It will also help you keep up with trends. For example, interactive content like polls and quizzes can boost target audience engagement.
Short-form videos are becoming more popular. Create Instagram Reels, TikTok videos, or YouTube shorts.
Keep EEAT in mind when creating content. Demonstrate your Experience, Expertise, Authority, and Trustworthiness. EEAT will help you generate credibility and brand trust.
Don’t sacrifice quantity over quality when creating content. Relying too much on AI could deter customers.
Create content with different media outlets in mind. Content for an email will look different than the media for a social media post.
Design Ads
Google Ads can help you expand your reach online, leading to more brand visibility. Reformat your media for digital ads. You can create eye-catching display ads to generate awareness and recognition.
When a consumer clicks on the ad, they’ll reach a landing page on your website.
As part of your mass media marketing strategy, don’t forget to update your website. Make sure it’s fast, mobile-optimized, user-friendly, and secure. If your website isn’t mobile-optimized, your media won’t appear crisp on small screens.
Google considers your landing page experience when determining ad rankings. If your site isn’t mobile-optimized, your rankings could drop. Fewer customers will find your content online.
Create Remarketing Ads
Remarketing display ads will allow you to gain a second chance with customers. These ads will appear in front of previous website visitors. You can use targeted language (like “Come Back!”) to appeal to these consumers.
Consider showing consumers graphics of the products they’ve looked at in the past.
Share on Social Media
Around seven in ten Americans use social media to engage with content, share information, or entertain themselves.
Sharing your media using social media marketing can help you generate more engagement. Remember to format your content based on the platform you choose.
For example, you can create Stories, Reels, and image posts for Instagram.
Share thought-provoking pieces and press releases on LinkedIn.
Make sure each piece is interesting, relevant, and visually appealing. End your captions with a call to action to encourage target audience engagement.
You can also use social media platforms like Facebook Ads to create digital display ads.
Use Hashtags
Use hashtags with your social media posts to gain visibility. Look at the hashtags your competitors use. Target tags that are relevant to your posts (rather than vague, overly-popular hashtags).
Review the data from these posts to determine which hashtags helped you reach and engage customers.
Work With Influencers
You can also expand your reach online by working with social media influencers.
Look for influencers who already reached your ideal customers. Ask them to promote your media or offerings. Their recommendations will encourage customers to trust your brand.
Generating more brand trust can help boost leads and sales.
Work With Experts
If you’re struggling to boost target audience engagement with mass media, work with a marketing agency. An experienced agency can help you develop an effective multimedia strategy. They’ll ensure you reach customers on the right platforms.
Leverage the Power of Mass Media Today
Eye-catching mass media can help you boost target audience engagement and sales. Use these tips to experience summer marketing success. Review the data from your campaigns to improve your ROI over time.
Remember, you don’t have to use these tips alone.
Contact Optic Marketing Group today to start marketing.