Until 2030 or later, industry experts predict that the artificial intelligence market will grow by more than 36% on average each year. This astounding growth rate is fast enough for the whole industry to more than quadruple in size every five years.
The main reason this industry is exploding in this way is that it is changing almost every other industry on the planet. Some people imagine that the home service industry will be immune to this revolution. However, there are several ways that AI technology is already helping home service companies improve customer experiences.
As the years go by, further AI applications will likely enhance the home service industry even more. Read on to learn all about the biggest way that AI is improving customer experiences with home service businesses!
Chatbots Can Increase Service Speeds
One of the most common complaints about home service companies is that they can be difficult to reach. Many people are amazed by how few companies out there pick up the phone quickly and reliably. As a result, some potential customers call around to many home service business options only to find that only a fraction of them are easy to get in touch with.
Even those businesses that can be reached often take a while to get back to a waiting customer. Home service companies are busy managing important tasks, which can sometimes slow down their service speeds.
However, chatbots are making it easier than ever for home service businesses to respond to customers in a timely way. For one thing, chatbots can take customer orders and deliver the relevant information to home service professionals. That can allow home service professionals to focus on their work while still making it easier for them to help the next customer when it is time.
Since chatbots can take orders at any time of day or night, this also means that potential customers do not have to wait for specific hours to call up. Greater convenience and speed lead to more happy customers of home service companies!
AI Technology Can Answer Customer Questions
Sometimes, customers call up home service companies to ask a simple question. If someone is dealing with an emergency at home, it can be frustrating to know that the right professional will be able to answer a vital question in only 5 seconds. Customers might need to wait for hours or even days to get essential information from a home service business.
Although AI chatbots do not understand the nuances of home service industries, they can respond to basic questions. The good news is that 80% or more of customer inquiries tend to refer to the same few problems.
That means that AI chatbots may be able to answer most customer questions within only seconds or minutes. That also frees up time for home service professionals. That way, they can focus on answering more complicated questions that chatbots cannot handle.
The Benefits of AI Include Data Collection
It has been several years now since the big data analysis revolution. These days, more businesses than ever before appreciate how powerful it can be to have detailed data about their customers.
However, many home service businesses feel that they do not have time to collect this type of information. That also makes it more difficult for them to customize their policies to their customer preferences.
The good news is that AI chatbots are more than up to the challenge of asking customers simple questions. Then, they can organize customer answers and provide home service professionals with key insights.
In the past, it might have taken a long time for home service businesses to adapt to changing customer preferences. However, AI tools may augment home service business data collection, helping customers enjoy the kind of service they want.
Lower Costs Lead to Lower Prices
Many hundreds of pages have been written about how AI tools can help businesses cut down on their costs. As valuable as this is for the businesses themselves, it also benefits their customers. The easier and more affordable it is to run a business, the lower its prices can be.
When businesses have to pay for a wide range of unrelated services, they have to pass on those costs to their customers. However, AI tools can take care of many of the most repetitive and expensive tasks that home service businesses need handled. As a result, home service businesses won’t be compelled to raise their prices as quickly.
AI Can Improve Customer Experiences With Marketing
Home service business marketing can be a double-edged sword. On the one hand, people are often delighted to find out that the perfect product or service is waiting for them. On the other hand, most people are not interested in most ads.
That means creating ads often means annoying the majority of people who see them while helping the minority.
However, AI can help create customized ad experiences. AI tools can use big data to understand what individuals want. Then, they can make sure to show ads only to people most likely to be interested in them.
As a result, customers may find that they are much more accepting of the ads they end up seeing.
AI Can Improve Company Focus
Many people start home service businesses because they’re interested in the work. However, they then discover they need to handle boring and repetitive business tasks as well. This can reduce their enthusiasm for operating and growing their businesses.
However, AI technology can take care of many of these repetitive tasks for business leaders. That can allow them to focus on what they care about. That may mean customers enjoy more enthusiasm and focus from the professionals they interact with.
Understand How AI Is Changing the Home Service Industry
Some people think that the home service industry will not be affected much by the AI revolution that is underway. However, we hope you can now see how much AI technology can improve home service company operations. In turn, that leads to better experiences for customers.
To find out more about how home service companies can enjoy effective digital marketing, contact us at Optic Marketing Group at any time!