It’s estimated that YouTube’s user base recently reached an impressive 2.527 billion as of this April. When you consider the widespread nature of content on YouTube, this shouldn’t come as a huge surprise.
After all, people use the platform for everything from entertainment to education. The niche segmentation that’s at the heart of YouTube also makes it a valuable marketing tool for using Google Ads.
If you’ve been on the fence about using Google Ads for video for your home service company, you’re in the right place.
Why Should You Use Google Ads for Video?
There are three main reasons why you should consider using Google Ads for video platforms like YouTube. The first reason is the sheer amount of reach. As we mentioned at the start of the article, YouTube has over two billion monthly users.
And, thanks to the advanced targeting features provided by Google Ads, it’s much easier to reach your specific target market. Remember that reaching your target audience is one of the main goals in this modern search landscape.
Next, YouTube video ads provide a lot more engagement for your viewer base. Because the format allows for more creativity and expression with how you present your message this can lead to higher retention rates amongst the people who watch them.
Lastly, there’s the brand awareness factor. Indeed, the majority of viewers might not engage with your ad. However, even if they don’t make a purchase, they’re still likely to remember your company or service after watching it.
This can prime a potential customer for when they’re ready to make a purchase or contact a service further down the sales pipeline.
What Are the Different Ads for YouTube?
There are three main types of ads on YouTube. The first one is in-stream ads that play either before, during, or after a video. These options can be either skippable or non-skippable depending on your budget or preferences.
The second option is in-search ads. With these ads, your sponsored video will be at the top of search results for relevant keywords.
If someone clicks on the video ad, it will charge you for it. The last option is in-display ads, which appear along the sidebar when you search for a video.
How Do You Connect Your Ads to Video?
Once you’ve decided on the type of ad you want, you will need to connect it from Google to YouTube. The first step to doing this is creating a Google Ads account if you haven’t already.
When you’re on the set-up option, you’ll see a choice to link your Google Ads account to your YouTube account. Go ahead and do this. Now, on Google Ads, click on the Ads panel.
You should see a campaign option. Select this, then click ‘add campaign’, then choose the video option. From here you’ll have to choose a few options. The first is whether you want your video for brand awareness or brand consideration.
Once you’ve given your campaign a title and daily spending limit, you’ll also need to decide on things like:
- The start and end date
- The languages and countries you want it in
- The type of videos it will appear in
- Your bidding strategy for the ad
- Schedule of appearance
During this time, you’ll also target your audience according to their demographic. Under the people tab, you can decide who will see your ad based on things like age, location, interests, income, shopping habits, and more.
Once this is done, your ad will begin to run. During this time you can monitor its progress and performance.
How to Create Effective Video Ads
One of the most important aspects of making an effective video ad is storytelling. Stories are remembered up to twenty-two times more than facts.
So if you can effectively tell the story of your company or service, you have a much greater chance of brand retention.
Don’t be afraid to take chances and get creative too. Remember people are likely to skip or tune out your ad. So if you can do anything to keep their attention, it’s a success. Lastly, make sure you keep it short and sweet.
How a Digital Marketing Company Can Help You
One of the best parts of Google Ads is the fact that you can target such specific audience demographics. This allows you to craft a campaign that can specifically fit your needs and goals.
However, if you don’t know who your target audience is, or you’re just targeting as large a group as possible, it’s kind of like shooting in the dark. You might hit what you’re aiming for, but you’re going to waste a lot of time and resources in the process.
A digital marketing company can help you decide which direction to point your marketing efforts with promotional tools. Then, they can help you produce and place ads that best fit these needs.
While it might represent an initial cost, you get a much higher ROI when you hire an expert since you’re not wasting your marketing on people who don’t care about it.
It’s also important to note that ads for YouTube aren’t the only type of content that can help you.
There are a variety of other types of video content that can be helpful for your business, even if you’re a plumbing small business. A good digital marketing company will help you decide which types of formats you want to invest in.
Need Assistance Using Google Ads for Video? Contact Optic Marketing Group
We hope this guide helped you learn more about how and why you should be using Google Ads for videos. Here at Optic Marketing Group, we know how busy home service companies are.
HVAC, lawn care, and plumbing companies rely on daily business, which doesn’t leave much time to learn the ins and outs of Google Ads for YouTube.
That’s why our expertise makes it easy to benefit from this marketing platform without wasting your time or money. So if you want to learn more about how we can help you with all your marketing needs, contact us today.