Our Top 10 Tips For Better Local SEO For Your Home Services Business

Nearly 50% of all Google searches are local. In fact, 76% of people who complete a local search visit a business within five miles of their location. With local search engine optimization (SEO), you can appear in front of those customers.

More local consumers will start finding your HVAC company with ease.

Not sure where to start? Here are the 10 tips from your full-service HVAC marketing agency. With these tips, you can boost your local SEO ranking. As you start appearing in front of more customers, you can generate more traffic and leads.

Then, you can set your HVAC business up for success while getting ahead of the competition.

Discover how to boost your local SEO ranking with these 10 easy tips today!

1. Update Your GMB Listing

The Google My Business site doubled in organic traffic over the span of a year. In fact, 60% of smartphone users contact a business directly by using the “click to call” option. Nearly 50% of consumers use Google to get recommendations when shopping.

The first step to improving your local SEO ranking is to update your Google My Business (GMB) listing. Your GMB listing is similar to a Yellow Pages listing. It appears in the top right corner of a search page on Google.

This listing can help consumers find your:

  • Name
  • Address
  • Website
  • Phone number
  • Customer reviews
  • Directions
  • Hours

Work with your full-service HVAC marketing agency to ensure your listing remains accurate and up-to-date. Otherwise, consumers will struggle to reach your business. They could call the wrong number or read reviews for a different brand.

Once you update the basic information, optimize your listing a little further.

For example, you can add product and services pages. Let consumers know the help your HVAC business has to offer. You can even use your GMB listing to post updates, keeping your customers informed about any changes.

Update your listing with categories and subcategories, too. Then, consumers will have an easier time finding you online.

As your online visibility improves, you can attract more people to your business. Then, you can generate more conversions and book more service appointments.

2. Optimize Other Directories

About 97% of search engine users search online to find a local business. Consider how consumers find your business online. Your GMB listing is only one option.

You can also update your listings on other directories to improve your home services marketing strategy. For example, check your listing on:

  • HotFrog
  • About Us
  • Best of the Web
  • FourSquare
  • Yelp
  • Bing Places
  • Angie’s List

If your phone number, website, or address ever changes, update your listings right away. Any discrepancies could hurt your local SEO ranking. Make sure the listing is identical on every directory.

3. Add Location Pages

Remember, consumers are already online, searching for local businesses. Make it easier for them to find you by adding location pages to your website.

If your HVAC business has multiple storefronts, create a page for each one.

If you service different areas, create multiple landing pages for each area, too. Then, use location-specific keywords on each page. Consumers in those areas will have an easier time finding you online.

4. Create Location-Based Content

In addition to location-based landing pages, you can also create location-based blog posts to reach local customers.

First, gather keyword research to determine what phrases customers search to find your HVAC business. For example, they might search “HVAC technician in New York City.” Maybe they search specific questions, like, “Why does my HVAC unit keep rattling?”

Then, create content based on the keywords you gather. Questions are usually longtail (they include four or more words). These keywords are more specific.

Then, create different forms of content, including blog posts, polls, quizzes, and videos.

As you start generating traffic, review your data to determine which posts help you gather leads.

5. Use a Schema Geographic Markup

Work with your full-service HVAC marketing agency to make changes to your website. For example, you can talk to them about schema. Adding schema markup to your site will make it easier for Google to crawl and index your content.

Google will have an easier time understanding your:

  • Phone number
  • Address
  • Dates of any events
  • Other info

Make sure to follow Google’s specific guidelines. Your HVAC marketing agency will ensure you avoid any mistakes.

6. Improve Your Link-Building

For a strong local SEO strategy, you need to consider your link-building. You can guest blog to generate backlinks, which send readers to your site.

Don’t forget internal linking, too. Internal links send readers to pages across your website. Your clickthrough rates and dwell times can improve, boosting your ranking.

7. Ask for Reviews

Customer reviews can boost your local SEO ranking as well.

Talk to your HVAC marketing agency about gathering customer reviews. For example, you can use marketing automation tools to request reviews from your customers. Then, you can feed the reviews to a page on your website.

Google will notice people are talking about your business.

8. Remain Social

You can also use social media to generate traffic to your website. People can even share your posts, expanding your online reach. These tactics could benefit your local SEO ranking.

Share your location-based content on social media to generate traffic.

Consider Facebook Ads for HVAC marketing, too. You can boost brand awareness and keep generating referral traffic.

9. Stay Mobile

As you use these tips, make sure your website is mobile-optimized as well. Otherwise, on-the-go consumers will struggle with your site. You could miss a chance to generate conversions.

Google uses mobile-first indexing, too. It will look at the mobile version of your site first.

If you’re not mobile-optimized, talk to your HVAC marketing agency.

10. Keep Up With Trends

Keep your keyword research up to date. Make sure to keep creating content based on your target audience’s current questions and needs.

Otherwise, keep up with the latest SEO trends. Your HVAC marketing agency can ensure you never fall behind. Using the latest white hat SEO tactics can benefit your ranking.

Boost Your Business: 10 Local SEO Tips From Your Full-Service HVAC Marketing Agency

Don’t let your local SEO ranking drop! Instead, use these tips and work with your full-service HVAC marketing agency. With their help, you can find new ways to rank higher for local searches.

Then, you can attract more people to your HVAC business. Start generating more leads with your local SEO strategy today.

Ready to boost your business? We’re here to help.

Contact Optic Marketing Group today to get started.