Cosby Heating and Cooling
Client Overview
Cosby Heating and Cooling, a trusted provider in their community for over 30 years, offers a wide range of HVAC services. Despite their strong local reputation, they faced challenges with fragmented marketing efforts and a lack of support from their previous marketing partner. Seeking a more cohesive and responsive strategy, Cosby partnered with Optic to elevate their online presence, streamline their marketing efforts, and drive business growth.
Client Overview
Cosby Heating and Cooling, a trusted provider in their community for over 30 years, offers a wide range of HVAC services. Despite their strong local reputation, they faced challenges with fragmented marketing efforts and a lack of support from their previous marketing partner. Seeking a more cohesive and responsive strategy, Cosby partnered with Optic to elevate their online presence, streamline their marketing efforts, and drive business growth.
The Challenges
Before partnering with Optic, Cosby Heating and Cooling was frustrated with their previous marketing company due to several critical issues:
Lack of Responsiveness:
Their former marketing partner was slow to respond and reactive rather than proactive, leading to delays and missed opportunities.
Conflicts of Interest:
The situation worsened when the previous company began marketing to nearby competitors, which created a direct conflict of interest.
Fragmented Marketing Efforts:
Cosby’s marketing involved multiple vendors for website management, advertising, and social media. This lack of integration resulted in inconsistent messaging and a diluted brand presence.
Our Solution
To address these challenges, Optic proposed a comprehensive and integrated marketing strategy, which included:
Testimonial
Our Results
Call Volume Up 73%
In 2024 vs 2023
504% Increase in GBP
Impressions in 2024 vs 2023
139% Increase in Website Users
In 2024 vs 2023
2024 Bryant Dealer
Of The Year
Our Results
Call Volume Up 73%
In 2024 vs 2023
504% Increase in GBP
Impressions in 2024 vs 2023
139% Increase in Website Users
In 2024 vs 2023
2024 Bryant Dealer
Of The Year