Optic Marketing Strategies
From On-page/Off-page Search Engine Optimizations (SEO), Search Engine Marketing (PPC/Display/Remarketing), Social Media, Local Search, Geo-Fencing, Influencer Marketing, Online Brand Reputation, Reputation Management,…..Okay, you get the point! We create Digital Marketing Strategies that fit the need of your business, audience and your goals. If you aren’t sure- just ask.
Our Marketing Strategy Approach
We start off with a casual “getting to know you” meeting before we start our PEST analysis. No, we are not calling you a pest! PEST stands for Political, Economic, Social and Technological. We evaluate the external operating environment, including political, economic, social and technological which includes demographic and cultural aspects, for the identification of business opportunities and threats. Next, we move into a SWOT analysis. Here we document the Strengths, Weakness, Opportunities, and Threats of your business, competitors, web landscape, and your goals. After the evaluation, your marketing strategy is born.
Growing up in the Midwest paved the foundation of my wholesome family values and birthed the desire to see the world that existed beyond the cornfields. Professionally my journey has led me to be a digital marketing nomad, never settling for one specific marketing craft. My experience and love for others have let me to the path of inspiring others to push beyond their fears and overcome the things holding them back from being the greatest version of themselves. I love to learn, volunteer, travel, and laugh.