10 Ways To Get Referrals for Your Home Services Business

Your ability to get referrals is often make-or-break when it comes to a home services business. That's especially true when you're doing the work yourself and not employing professionals.

See, most people trust referrals from friends more than they do professional marketing. Get your first customer talking, and it will lead to more customers with higher customer lifetime values. This article shares 10 quick strategies for generating these highly valued leads.

1. Ask Current Clients

Every business starts with one client. Find them, do a great job, and getting referrals is academic. Simply ask for the names of friends or family members who need similar services. If they can't give you any right away, that's fine.

Don't be pushy. Just plant the idea in your customer's head, and keep doing your best with future services.

2. Track Referrals You Receive

Another key part of how to get referrals is to track whatever you receive. This helps you know who to follow up with.

3. Create Incentives

Sharing the benefits of referrals (that is, the incentives for referring others) acts as a sign of good faith. This could be a gift card, a discount off their next service, or a giveaway that creates value.

4. Make Receiving Referrals Easy

Referral marketing should be simple. Don't create a lot of hoops for your customers to jump through.

Accept referrals verbally, over the phone, by email, or in any other way that they're willing to give them. You can always organize your system later.

5. Use Social Media

Many home services business ideas can get started through Facebook, Instagram, or another social network you feel comfortable using. You don't even need a website.

Start your page. Reach out to existing friends and family asking for their help. Then, post regularly, offering value and incentives along the way.

6. Strategize

Determine the ways that you plan to create value for your customers. Look for opportunities in various places and online groups. Track where all your successes are coming from, as well as where you're seeing no success.

7. Build WOM

Why are referrals important? They create word-of-mouth marketing. This reduces your overall ad-spend and results in a much higher quality lead. The only way to build it, though, is to deliver a service that people value highly.

You do this through the service itself. But you also do it through follow-up, professionalism, customer service, and effective communication.

8. Provide Real Value

Go the extra mile for your customers whenever you can. Point out a problem they may not have noticed and fix it for free.

Share advice and simple fix-it advice on your online platforms. It's okay to charge nothing for a small service if it leads to a longer relationship.

9. Adjust As Needed

Not everything you are going to do will work. Failure is as important as a success because it points you in the right direction.

Make every written strategy or marketing plan a living document. Allow it to breathe and change over time.

10. Take Chances

Lastly, don't be afraid to get out of your comfort zone. Try approaches that have never been done before (at least, in your area). You can always steal great ideas from other parts of the country.

Need More Suggestions for How to Get Referrals?

There are hundreds, if not thousands, of ways to get referrals. You're only limited by creativity (and the occasional regulation). So put your creativity to work.

Start by delivering value. After that, just ask! And employ the tips we've shared here. Or, reach out for help! Optic Marketing Group is eager to help. Just reach out and let us know where you're struggling.

Why Your Home Services Business Needs a Blog

Blogs are a marketing tool for about 80% of all businesses. Meanwhile, nearly 79% of bloggers report that their blogs deliver marketing results. A blog could increase your conversion rate by six times, too.

Blogging four times a week could drive 3.5 times more traffic for your site as well.

Not sure if you want to add a blog to your home services website? Here are a few benefits of blogging to consider first. Read on to discover why your home services business needs a blog today!

Improve Search Engine Rankings

About 68% of all online experiences begin with a search engine. However, 75% of search engine users never click on the second page. Blogging fresh content and using search engine optimization (SEO) can boost your rankings.

Improving your search engine rankings will ensure consumers find your home services businesses before a competing brand.

In fact, 60% of marketers agree good SEO generates the highest-quality traffic and leads. Marketers who prioritize blogging are 13 times more likely to achieve a high ROI, too.

Communicate Your Value

Consumers might struggle to trust your business if they can't recognize your experience and expertise in the industry. You can use blogs to convey your expertise. In time, you could even become a thought leader and industry expert.

You can also use blogs to convey the unique value you can offer consumers.

Consumers will start to rely on you as a go-to resource. They might decide to contact your home services business for help in the future, too.

Conveying your value and demonstrating your expertise could help you generate more leads and sales.

Generate Brand Awareness

Consumers won't choose your home services business if they don't realize it exists. Content marketing can help you appear in front of consumers online.

In addition to using SEO, you can also share your content on social media. More people will view your brand, boosting your brand visibility. Eventually, brand awareness will grow into recognition.

Gain More Traffic

You can share your blog posts online to generate more website traffic, too. As people visit your site, they can learn more about your offerings. Then, you can start converting those visitors into paying customers.

Increase Leads and Sales

As you convey your value and begin generating more website traffic, you'll also have fresh opportunities to convert visitors. Content creation and blogging are cost-effective, allowing you to improve your ROI in the process.

As you generate more leads and sales, you can start setting your business up for lasting growth and success.

Business Blogging: Create a Blog for Your Home Services Business Today

Want to help your home services business grow? Consider these amazing benefits of blogging! With a content creation and SEO marketing strategy, you can start reaching more clients online.

You don't have to develop your marketing strategy alone, though. We're happy to help!

Contact our team today to get started.

Google Responsive Display Ads Changes for 2022

Google Responsive Display Ads Changes for 2022

In recent years, advertising online has become critical for businesses. Entire divisions of leading companies dedicate their time to mastering SEO strategies to give their content more attention online.

One of the most popular types of online advertisements is Google's responsive display ads. Google's advertising is worth more than $150 billion, making it a leader in digital advertising.

However, Google's responsive display ads change periodically. In 2022, there are many changes that have developed in these ads.

Understanding these changes can help you use these Google ads to your advantage. So, we'll explore some of the critical changes introduced to these ads. Read on to discover more!

How Responsive Display Ads Went Vertical

One critical change occurring in Responsive Display Ads (RDAs) is the adaptation to mobile formats. Increasingly, many people use their mobile devices for scrolling online. For this reason, many businesses have emphasized the need for mobile-friendly websites.

That's why Google has announced it will adapt its most popular ad to fit mobile screens. Now, advertisers can now use portrait images and videos for online advertising.

You won't always have to supply this content, either. Google will now auto-generate vertical videos for your RDAs. The company's new machine learning can use existing features to create vertical videos for campaigns.

"Uncropping" Images With Machine Learning

One fascinating change to RDAs is the ability to uncrop images with machine learning. This feature can help your advertisements by using an automatic improvement to fill your available space. This way, you don't have distracting blank space in your ads.

Instead, you can utilize bold images for your advertising campaigns. You can usually avoid this issue if you upload all your ad sizes. However, this change can help advertisers who are missing sizes.

Creative Input and Suggestions

Sometimes, advertisers struggle to find inspiration for their campaigns. Fortunately, Google has decided to lend a hand with their new RDA changes.

How are they doing this? Google has added a filterable tool called creative inspiration to their RDA service. This way, you can discover excellent ad content from anywhere in the world.

This new function also has an "Ad Format" choice that allows you to browse content based on the ad type. All of this matters for advertisers.

Google advertisers see higher volumes of conversions when they add responsive display ads to their campaigns. These new changes to the RDA could help advertisers like you deliver more specific messages to new devices.

Navigate Digital Marketing With SEO Services

These new changes to responsive display ads can make them much more helpful for advertisers. However, you can always supplement these new features with expert SEO to help your ads reach their goals.

That's why so many companies enjoy working with us! We offer top-grade SEO services to professionals that help their ads become more visible online. We also provide services specifically for social media and PPC marketing.

If these sound helpful to you, don't hesitate! Contact us today to receive the best web development and advertising services available.

Why SEO Is a Great Investment Not Just a Cost for HVAC Contractors

Nearly 70% of all online experiences begin with a search engine. In fact, over 53% of all web traffic comes from a search engine results page (SERP). With search engine optimization (SEO), you can appear in front of potential HVAC clients online.

Not sure if you want to invest in SEO for HVAC companies? Read on to discover why SEO is a long-term investment; not just a cost!

After reading this guide, you can determine if search engine optimization suits your goals for the year.

Generate Brand Awareness and Recognition

It takes multiple impressions in front of a single consumer before they become aware your HVAC company exists. With SEO, you can appear in front of potential clients each time they complete a search relevant to HVAC services.

Each time your website appears, you'll begin generating brand awareness.

Your Google Business listing can appear during these searches, too. Your listing can take up prominent space on SERPs, increasing online visibility for your brand.

In time, consumers will begin remembering your HVAC business. Remaining top-of-mind could help you generate direct site traffic in the future.

Get Ahead of Competitors

SEO services can help you rank at the top of SERPs. Your site will rank ahead of other HVAC companies online.

Consumers don't often check the second page of search results. Ranking ahead of competitors can boost your credibility, helping you gain more leads.

Generate Website Traffic

You can create optimized content to appear for a range of search queries. As your rankings improve, you'll generate more organic traffic.

In fact, you can also generate traffic through backlinks. Backlinks are one of the top ranking factors that can impact your SEO efforts. These links appear on other sites before directing consumers to your content.

You can request SEO services for HVAC companies to start generating backlinks and more web traffic this year.

Gain Fresh Leads

As you begin generating more traffic, consumers will learn more about your HVAC business. They might recognize the value you can offer. Your blog posts can demonstrate your experience and expertise, too.

Then, you can use your content and a strong CTA to generate more leads and book more appointments.

Improve Your ROI

SEO offers long-term benefits. Once you improve your rankings, it can take time for other HVAC companies to knock you down.

Maintaining top-of-page rankings can help you generate leads and traffic for years to come. Since SEO is also cost-effective, your marketing ROI will begin to rise as well. SEO will help you experience long-term growth for your HVAC business.

Start Investing in SEO for Your HVAC Business Today

An investment in SEO services is an investment in your HVAC company's future success. With search engine optimization, you can start increasing online visibility, traffic, leads, and more. Consider requesting search engine optimization services for HVAC contractors today!

Eager to start improving your organic rankings? We're here to help.

Contact our team today to get started.

5 Ways Local Tampa Plumbing Businesses Can Use Video

Researchers discovered that one hour of video gaming can improve a person's attention. This means that marketing videos target areas of the brain that motivate viewers to keep watching.

The internet is a seemingly endless vault of entertainment and information, and internet users want to focus their attention efficiently. Video marketing offers a way to do just that. It's a far more engaging way to inform consumers about your brand and services.

To see 5 ways local Tampa plumbing businesses can use video to promote engagement with consumers, check out the list below.

5 Ways Local Tampa Plumbing Businesses Can Use Video

Considering that Americans spend 42% of their waking hours staring at screens, gone are the days of traditional marketing — digital marketing is king. The best medium for digital marketing right now is video.

1. Plumbing Brand Videos

Before consumers convert, they need to have a sense of trust in your brand. This can be developed through plumbing brand videos.

A brand video should be narrative-driven. It tells the story of your company's vision. Through a narrative, explain the consumer need your company fills.

You can break these videos into a few different parts to increase your content cache. For example, you may have one video about the history of your company, and another about your company's mission and services.

2. Plumbing Culture Videos

A culture video incorporates the day-to-day life at your company. It can even include staff introductions or interviews. What are the shared values and goals among employees?

Regardless of your approach, provide a visually-rich story with subtitles for viewers who consume content with the sound off.

3. Plumbing Documentary Videos

A documentary video is an engaging way to invite the viewer to see what a plumber actually does. It's not hard to create a story that connects with viewers here — everyone has had a plumbing problem at some point in their life.

You may also consider interviewing the client after the job is done to include a customer testimonial in the documentary.

4. Plumbing Tutorial Videos

Tutorial videos give viewers a little insight into your expertise, building their trust in your brand. Simple how-tos are best here, explaining something like fixing a leaky faucet or stopping a running toilet. Save the complicated jobs for your services.

Don't forget to include a call to action so consumers know where to go to get this great service. In your link, make sure you have a ranked Google Maps listing.

5. Plumbing Product Videos

Plumbing product reviews involve sharing your professional opinion on brands of water heaters, types of toilets, or even drain cleaners. Again, if you sound like you know what you are talking about, you build trust with consumers.

Implementing Video Marketing for Plumbing Businesses

These 5 ways local Tampa plumbing businesses can use video are just some of the creative video marketing tips that connect with consumers. No matter what type of video content you produce, make sure to post on a schedule to regularly engage with your audience. These posts don't need to be entirely video, but can also incorporate images and other media.

For professional guidance in crafting your brand's story and promoting conversion, contact our marketing experts today.

4 Keys to a Great Website Design

4 Keys To A Great Web Design

15 seconds. That's how long you have to make an impression on somebody with your website design before the average person navigates away.

If you are trying to generate leads and sales through your website, you have to make an amazing first impression through a great website design.

But what makes it great?

In this website design guide, we give you all the tips you need to have a website design that converts. So what are you waiting for? Read on so you can make your website even better right away!

1. Make It Mobile Friendly

Nowadays, most people Google information from their mobile devices rather than from a computer. In fact, 68% of Google searches in 2020 came from phones or other mobile devices.

Since that's the case, you need to have a website design that is optimized for both mobile and desktop. When looking for themes or designs, the details usually state if it is mobile friendly. If you are designing yourself, you will need to make sure you have it in the code to change the form on mobile.

If you don't have a mobile-friendly site, you may find people navigating away from your page quickly since the layout will be wacky and hard to read. This is a sure-fire way to lose customers.

2. Keep It Simple

It can be pretty easy to go overboard on your website as a website designer, but less is more in this case.

To do this, consider ditching the sidebar to keep visitors' attention solely on the main page. This way, there is nothing distracting them from the actual marketing you want them to see on your site.

You should also plan to stick with a popular, standard layout. Trying to get too fancy can confuse the eyes of your visitor. If they get overwhelmed, they may press the "x" and navigate away from your page.

3. Prioritize Scrolling

It can be frustrating to be on a website where you have to click on multiple tabs to get to the page you want. If you realize you need to go back, you have to wait until the page reloads.

Prioritizing scrolling can reduce that frustration and the likelihood that you get lost in the website. To see if this works for your audience, try out both for a few weeks and check your conversion rates.

4. Focus on SEO

Although search engine optimization is not directly part of a website design, it is needed on the backend to have your site continually show up on Google. It is basically what drives traffic to your site over and over.

Using keywords and linking back internally and to other external sites will help you rank higher on Google. Image size and quality are also important in SEO.

Use These Tips for a Great Website Design

Creating a website that converts is not for those who give up easily. It can be time-consuming and stressful to make sure it will generate leads and sales.

By following these website design tips, you should see a drastic improvement in the performance of your website, especially with a great website design.

Do you need help with your strategy to improve your website overall? Don't hesitate to contact us today!

Why Tampa HVAC Businesses Should Optimize Marketing for Mobile

Why Tampa HVAC Businesses Should Optimize Marketing for Mobile

97% of Americans now own some kind of mobile phone, and many will use it to surf the web and find businesses they need. This means mobile marketing is essential for just about any modern company.

But why should HVAC businesses optimize marketing for mobile? Before you spend money on another advertising technique, you'll want to be sure it will be effective and attract a significant amount of new customers.

You'll be pleased to learn there are several excellent reasons to invest in mobile-optimized marketing.

Let's dive in and find out more.

Improved SEO Performance

No mobile marketing guide would be complete without discussing the importance of SEO. Mobile optimization can help you appear higher up in the search engine ranking pages when people search for HVAC companies using their cellphones.

By giving the search engine algorithms more reason to value your mobile pages, you can increase the chances of consumers clicking on your links.

Increased Reach

Mobile marketing can help your HVAC Business reach a larger audience and boost your brand awareness. This is because many people now use their cell phones to search for information rather than searching on larger devices.

By using mobile-optimized ads, you can quickly reach these consumers. This method can also help you reach a younger audience who may not use a computer or laptop to shop online.

Enhanced User Experience

When customers land on your pages, you need to give them an excellent user experience. But, if your site is not mobile optimized, the images and text may not display correctly.

This can lead to the customer becoming frustrated and leaving your site. It is also unlikely they will take the time to revisit your pages when they are using a different device.

By ensuring your information looks fantastic on mobile phone screens, you can encourage consumers to stay on your pages for longer.

HVAC Businesses Can Enjoy Higher Conversion Rates

Your HVAC marketing efforts need to drive revenue, and mobile marketing can skyrocket your results. People are often busy and want an instant solution to their problems. If they are out and about, they can look up your business on your mobile-optimized pages, and get in touch straight away.

This can be much more convenient than looking at your website on a laptop and then having to find their phone to call you. This can increase your conversion rates, making mobile marketing highly cost-effective.

Contact Optic Marketing Group Today

In the modern commercial world, HVAC Businesses need to take advantage of mobile-optimized marketing methods. At Optic Marketing Group, our experts can design a mobile advertising plan that can get your brand name in front of your target audience at a cost-effective price.

We'll help you find more local leads, get ahead of your rivals, and generate extra revenue.

To discuss your mobile marketing needs and to get a free quote, contact us today.

Branding Strategies for HVAC Contractors

Branding Strategies for HVAC Contractor

Branding Strategies for HVAC Contractors

Would you like to know about several branding strategies for HVAC contractors? Read on to learn what you need to know on the subject.

Keyword(s): Branding Strategies

Everyone will need to hire an HVAC contractor at some point in their life, especially if they own a house or building. HVAC systems not only keep an interior at a consistent temperature, but they help stop mold from developing. So why exactly do you need to know branding strategies as a contractor?

Without a branding strategy, you may find yourself falling behind your competitors. It'll take some investment, but it's essential if you want to earn new customers.

Here's a branding guide to get you started.

What Is Branding?

Branding refers to the promotion of a company or product through advertising or design choices. It can take the form of commercials, new logos, and how you interact with your customers.

This brand helps your business stand out from the crowd. As such, you want it to be distinctive and represent what you stand for.

Branding Strategies

Building a brand for any company takes time. Many HVAC contractors overlook branding because they believe the quality of their work should take priority. And they're not exactly wrong.

However, a brand sends a message to the public and helps you stick around in their minds.

Develop a Logo and Slogan

One of the first branding tips you'll get is to develop a unique logo and slogan. Both draw attention to your brand in different ways.

Consider some of the most recognizable logos and brands around. Apple's logo is a simple apple shape, but people know exactly what company it represents. Nike's slogan, "Just do it", is also easily recognized by its customers.

Stay Consistent

Stay consistent with your business's message. If you market yourself as an HVAC contractor for the everyman, then you should avoid pushing a customer to look at more expensive options. Likewise, don't claim to be the fastest option for HVAC repairs if you're not.

Targeted Marketing

It's impossible for your business to reach everyone, especially if you operate locally. Instead, figure out who your best customers are and go after them. Chances are good that you'll generate more business from homeowners, which will also help you generate new customers.

Social Media Presence

The best branding advice you can get is to use social media. Whether you're trying to stay connected with your current customers or to generate new ones, social media is where you should put your efforts.

You can share your special offers, give tips on saving energy, and show photos and videos of your work. Most social media networks also offer easy advertising and managed ads.

Talk to a Branding Expert Today

Trying to negotiate the world of branding strategies as a Tampa HVAC contractor can prove tricky, as it's difficult to distinguish your business from all of your competitors. However, it's also necessary if you want to create a lasting impression on old and new customers.

Optic Marketing Group is here to help shape your visual identity. We listen to your goals and vision to help develop marketing strategies that'll work. Contact us to learn more and tell us about your business.


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What Is Local SEO and Why Local Search Matters for Tampa HVAC Companies

What Is Local SEO?

Local SEO is SEO that specifically targets a specific area. For large national or international businesses, local SEO generally isn't a priority. If you run a small local business, however, you need local SEO in order to grow.

A good local SEO service will help your business move up the search engine rankings for local queries. For example, a bakery that has a website with good local SEO would pop up as soon as someone nearby searched "bakeries near me."

Why Do Businesses Need Local SEO?

So what makes local SEO so important? If you already have a strong social media presence, a good number of clients who refer you to friends and family members, and decent "normal" SEO, what's the difference?

Here are a few things that investing in local SEO worthwhile even if you think you have the perfect digital marketing strategy already.

You'll Appear More Trustworthy

When people input search queries into a search engine, they're looking for the best possible business for their needs. Having good local SEO will make you look like that business.

If you show up on the first page of search engine results and you aren't relying on the "ad" section at the top, potential customers will know that you've built up your online reputation. There's nothing wrong with paying for an ad, but customers are less likely to trust it.

By using local SEO in your content marketing, you'll also be able to show potential customers that you're an authority within your niche. For example, if you're trying to attract people to your plumbing business, you'll be able to answer the client's plumbing-related questions right in your blog.

You'll Attract the Right Clients and Customers

If you're running a small local business, finding customers outside of your local area isn't going to be helpful. If you're in Wisconsin, you don't need people in Florida seeing your content.

Many people search for services from their phones (which default to businesses near them). If you want to appear in those search results, it's essential that you build up your local SEO.

The "Google My Business" Page Is More Important Than Ever

Having good local SEO also means optimizing your Google My Business page. People use your Google My Business page to decide whether or not they want to use your services. They read reviews, look at photos, and make sure that your location is convenient for them by using the Maps feature.

If you don't have good local SEO with an optimized Google My Business page, no customers are going to find you.

Never Underestimate the Importance of SEO

So what is local SEO?

Local SEO is crucial in 2022. If you don't include it as part of your general digital marketing strategy, you're missing out on all of your local traffic. Don't rely on word-of-mouth alone; take advantage of local SEO.

Are you in need of a local SEO service to help you get your digital marketing strategy back on track? Contact Optic Marketing Group so we can start working together today.

Local SEO for Tampa Plumbing Companies

Nearly 50% of all Google searches are local. If you're trying to reach nearby clients, use local search engine optimization (SEO) this year. You can improve your search engine rankings to reach consumers who need a plumber.

Not sure how to start using local SEO for Tampa plumbers? Here are five local SEO tips to help you get started.

With these tips, you can put your Tampa plumbing business on the map! More people will find your business online, helping you generate more leads.

Set your business up for success. Get started with these five SEO tips today.

1. Optimize GMB

First, make sure to claim your Google My Business (GMB) listing. You can get started here.

Your GMB listing will help locals learn more about your business. For example, your profile can display your:

  • Business name
  • Hours
  • Website
  • Customer reviews
  • Location
  • Phone number
  • Photos/videos
  • Recent posts

Optimizing your GMB listing could help your listing appear for more local searches. Then, consumers can contact you straight from your profile.

Make sure the information that appears on your profile matches what appears on your website. Google looks for consistency to confirm your information.

Take the time to update your listing with fresh content throughout the year, too. For example, you can post updates or share new photos.

Otherwise, make sure your GMB listing matches what appears on other online directories like Yelp.

2. Add Location Pages

As you use these local SEO tips, it's important to make sure consumers know you're local. Update your website by adding location-specific pages.

Let consumers know about the services you offer in each location. If you have multiple plumbing businesses in Tampa, add a page for each storefront. Use location-specific keywords on the page, too.

3. Create Content

Improve your local SEO for Tampa by gathering keyword research. What keywords do clients search when looking for a local plumber? Try to choose longer keywords that are more precise.

Then, create blog content using those keywords.

Fresh content can help your Tampa plumbing business rank higher for specific keywords. Higher rankings can help you generate more site traffic and brand awareness.

4. Use Schema Markup

Schema geographic markup can make it easier for Google to crawl and index your content. Google will have an easier time finding your address and phone number.

If you're not sure how to get started, consider working with an experienced SEO agency.

5. Generate Reviews

About 93% of people read reviews to determine the quality of local businesses. Reviews can boost your credibility. You can stand out from other plumbers in Tampa if you have a strong, positive reputation.

Ask clients to post their reviews on your GMB listing. Make sure to generate fresh reviews throughout the year.

Reach More Customers: 5 Local SEO Tips for Tampa Plumbers

Using these local SEO tips for Tampa plumbers can help more people find your business online. Then, you can start generating fresh leads and helping new clients. With a strong local SEO strategy, you can get ahead of other plumbers in Tampa!

Remember, you don't have to develop your SEO strategy alone. We can help.

Contact us today to get started.