The Best Social Media Platforms For Business

Social marketing solutions took everyone by surprise when the internet started; no one imagined that it would be this big and relevant in the way we communicate and use the information around the world. Soon afterward, social media merged and became a pivotal moment in the way people made use of the internet. Social media for business is a thing no one imagined at the beginning of these social media platforms. At first, it was all about hooking up and meeting new people, but now it has become the hub of digital marketing.

Social media is a widely used platform on the internet and comes in many types that serve different purposes, making it very challenging for businesses to choose which social media to market their products. Social media can come as business networks, forums, photo sharing platforms, blogs, chat apps, social gaming, and social networks. Statistica said, "The influence of social media is ever growing; out of 4.021 billion internet users worldwide, 3.196 billion of them are active social media users, and this number grows by an average of 13% every year”.

The following is a list of social media websites that present-day businesses can utilize for their business and how relevant they are to different business concerns.

Facebook: This is the most popular social media on the internet, and according to Statistica, has more than 1.5 billion daily users and 2billion active accounts. Whether you want to create awareness for your brand, advertise your brand, generate website traffic or improve lead generation, Optic Marketing Group has professionals that can utilize the tools available on Facebook to give your business and jump start. We can help you target your audience by Age, Employment, Gender, Purchasing behaviors, and Users’ interests.

Twitter: This is the king of news, this social media defines the proverb that news spreads like wildfire, according to HootSuite, of all Twitter users, 74% follow small businesses to receive product updates. With this type of clue, it will be a significant error to overlook this social media when it comes to Social media marketing Solutions. Twitter is known for providing real-time updates, utilizing hashtags perfectly well, and using the retweet feature to spread news and updates.

Instagram: This can be called a department of Facebook because it is owned by Facebooks and takes care of 1 aspect of what Facebook does, Pictures, and video clips. People tend to remember what they see easier than what they've read. Optic Marketing Group can help you to organically grow your followers on Instagram to increase your client base, and the other sweet thing about Instagram is that you can link your products to your website.

Snapchat: This platform targets and hits Millennials, almost everybody on SnapChat is below 35yrs old making it an excellent place to reach teenagers, SnapChat makes use of typically short videos that are only visible for 24 hours, a lot of videos are viewed here, and it is a strong force to reckon with.

Let's Get Started

Here at Optic Marketing Group, we understand your social media needs, and we have mastered the tools used in these social media platforms to generate huge conversions for your business. Book an appointment with us and tell us about your business. We will help you set up a strong social media presence that will cater to your social media marketing solutions.


Top 10 Video Marketing Best Practices For Small Businesses

Video marketing is an effective way to promote a product or service, it is not something that needs to be done occasionally to raise brands, and instead, it should be something that is done regularly at every stage of your journey through making and retaining your customers and clients. According to HubSpot research, consumers prefer lower-quality realistic videos to quality video adverts that looks all made and deceptive. Consumers and potential clients prefer raw authenticity to over slick production quality. This means that you don't need to break the bank in order to start your video marketing.

Best Practices In Video Marketing

  1. Upload native videos

Videos that are uploaded directly from your smartphone to Facebook or Instagram gain 10 times more views than when you drop a YouTube link on your timeline. Generally, people prefer watching the video on Facebook instead of being redirected to YouTube and coming back again to Facebook after seeing the video.

  1. Focus on Branding

The good thing about social media video marketing is that they don't force viewers to see the video, unlike TV commercials, do, social media videos are viewed at "Me" times when the attention of the viewer can be caught. Facebook and YouTube videos are ideal for connecting and building brand awareness first before generating direct response.

  1. Make sure the information is communicated even without sound.

Most times, users on social media scroll through their timelines while their device sound is mute, so it is important to make sure that your video fully sends the information without sound, including text in the video can also help communicate the message in the absence of sound so that people can be engaged while viewing the video.

  1. Grab attention in 3 seconds

You know your target audience, it is ideal that you use graphics that will captivate their interest in less than 4 seconds, use stunning imagery and footage to hold them down, avoid starting your video with a composition of words that needs to be read for 5 seconds before the video starts. That can come at the end of the video.

  1. Keep it Square

Recently, 1:1 video started to be more relevant than videos in the landscape in terms of average engagement, views, and reach, especially on mobile. These days screen orientation has an impact on viewers, square videos have a way of making viewers think it is going to be short and detailed so they are likely to watch to the end.

  1. Emotional. Informative.

Ensure that your video is entertaining and informative such that viewers will instantly hit the share button if any exists. Find ways to relate your videos to trending topics. The most captivating are entertainment and heartwarming stories.

  1. Include a CTA (Call-To-Action)

Including a call-to-action button will ensure that you convert viewers to buyers instantly. There is a need for you to include a strong and compelling call to action button as a still image in the background or as a pop up to tell the people what you expect them to do.

  1. 30 – 60 seconds

The norm these days are videos having a maximum of 1-minute playtime, this is ideal for Instagram and Facebook. It consumes less time of the viewer and if done well, sends across the message in the shortest possible time when compared with 10 seconds videos that have less info or 2 minutes videos that can be boring.

  1. Unfold yourself

Going live on your handles can spark up a connection and relationship between you and your clients, it is important in marketing because it serves as a medium through which your customers can interact with you in real time.

  1. YouTube

YouTube is synonymous with Video, yes Facebook videos have a higher engagement potential, YouTube videos, on the other hand, can be shared on any platform, that makes it able to reach more people in different places.

 

If you have any questions or need assistance in your social marketing strategy, give us a call! We would love to audit your current strategy and provide you recommendations, no obligation!