Cosby Heating and Cooling
Cosby Heating and Cooling
Client Overview
Cosby Heating and Cooling, a trusted provider in their community for over 30 years, offers a wide range of HVAC services. Despite their strong local reputation, they faced challenges with fragmented marketing efforts and a lack of support from their previous marketing partner. Seeking a more cohesive and responsive strategy, Cosby partnered with Optic to elevate their online presence, streamline their marketing efforts, and drive business growth.
Challenges
Before partnering with Optic, Cosby Heating and Cooling was frustrated with their previous marketing company due to several critical issues:
01
Lack of Responsiveness:
Their former marketing partner was slow to respond and reactive rather than proactive, leading to delays and missed opportunities.
02
Conflicts of Interest:
The situation worsened when the previous company began marketing to nearby competitors, which created a direct conflict of interest.
03
Fragmented Marketing Efforts:
Cosby’s marketing involved multiple vendors for website management, advertising, and social media. This lack of integration resulted in inconsistent messaging and a diluted brand presence.
Our Solution
To address these challenges, Optic proposed a comprehensive and integrated marketing strategy, which included:
Our Solution
To address these challenges, Optic proposed a comprehensive and integrated marketing strategy, which included:
Website Build and Hosting:
We developed a new, user-friendly website that better represented Cosby’s brand and services.
SEO (Search Engine Optimization):
Our SEO efforts focused on ranking Cosby at the top of Google search results for key terms such as “emergency AC repair” and “air conditioning & heating services.”
Reputation Management:
We implemented reputation management strategies to enhance Cosby’s online reviews and maintain their strong community reputation.
SEM (Search Engine Marketing) and GLSA (Google Local Services Ads):
Our SEM campaigns, including GLSA, were designed to attract highly qualified leads and drive conversions.
Call Listening and Scoring:
To improve customer service, we implemented call listening and scoring, allowing Cosby to monitor and enhance the quality of their customer interactions.
Organic Social Media:
We managed Cosby’s social media presence, ensuring consistent and engaging content that resonated with their audience.
Mass Media and Direct Mail:
We complemented the digital strategy with targeted mass media and direct mail campaigns, reaching a broader audience and reinforcing brand awareness.
Results
Our approach yielded impressive results within 60 days:
492
744
Calls Generated:
The enhanced online presence and targeted advertising efforts resulted in 492 calls from potential customers.
Top Google Rankings:
Cosby now ranks 1st on Google for high-performing keywords such as “emergency AC repair” and “air conditioning & heating services,” driving more organic traffic and leads.
Website Visits:
The enhanced online presence and targeted advertising efforts resulted in 492 calls from potential customers.
Bryant 2024 Dealer of the Year:
As a testament to their improved marketing efforts and overall business health, Cosby Heating and Cooling won the prestigious Bryant 2024 Dealer of the Year award.
492
Calls
492 Calls Generated:
The enhanced online presence and targeted advertising efforts resulted in 492 calls from potential customers.
Top Google Rankings:
Cosby now ranks 1st on Google for high-performing keywords such as “emergency AC repair” and “air conditioning & heating services,” driving more organic traffic and leads.
744
Visits
744 Website Visits:
The new website attracted 744 visits, with 538 of these being new visitors, highlighting the success of our SEO and SEM strategies.
Bryant 2024 Dealer of the Year:
As a testament to their improved marketing efforts and overall business health, Cosby Heating and Cooling won the prestigious Bryant 2024 Dealer of the Year award.
2024 Bryant Dealer Of The Year
Cosby Heating and Cooling Team
Conclusion
By partnering with Optic, Cosby Heating and Cooling successfully transformed their marketing strategy from fragmented and ineffective to cohesive and results-driven. Our comprehensive approach not only enhanced their online presence but also solidified their position as a leading HVAC service provider in their community. With continued support from Optic, Cosby is well-positioned for sustained growth and continued success.
Conclusion
By partnering with Optic, Cosby Heating and Cooling successfully transformed their marketing strategy from fragmented and ineffective to cohesive and results-driven. Our comprehensive approach not only enhanced their online presence but also solidified their position as a leading HVAC service provider in their community. With continued support from Optic, Cosby is well-positioned for sustained growth and continued success.