The Best Social Media Platforms For Business
Social marketing solutions took everyone by surprise when the internet started; no one imagined that it would be this big and relevant in the way we communicate and use the information around the world. Soon afterward, social media merged and became a pivotal moment in the way people made use of the internet. Social media for business is a thing no one imagined at the beginning of these social media platforms. At first, it was all about hooking up and meeting new people, but now it has become the hub of digital marketing.
Social media is a widely used platform on the internet and comes in many types that serve different purposes, making it very challenging for businesses to choose which social media to market their products. Social media can come as business networks, forums, photo sharing platforms, blogs, chat apps, social gaming, and social networks. Statistica said, "The influence of social media is ever growing; out of 4.021 billion internet users worldwide, 3.196 billion of them are active social media users, and this number grows by an average of 13% every year”.
The following is a list of social media websites that present-day businesses can utilize for their business and how relevant they are to different business concerns.
Facebook: This is the most popular social media on the internet, and according to Statistica, has more than 1.5 billion daily users and 2billion active accounts. Whether you want to create awareness for your brand, advertise your brand, generate website traffic or improve lead generation, Optic Marketing Group has professionals that can utilize the tools available on Facebook to give your business and jump start. We can help you target your audience by Age, Employment, Gender, Purchasing behaviors, and Users’ interests.
Twitter: This is the king of news, this social media defines the proverb that news spreads like wildfire, according to HootSuite, of all Twitter users, 74% follow small businesses to receive product updates. With this type of clue, it will be a significant error to overlook this social media when it comes to Social media marketing Solutions. Twitter is known for providing real-time updates, utilizing hashtags perfectly well, and using the retweet feature to spread news and updates.
Instagram: This can be called a department of Facebook because it is owned by Facebooks and takes care of 1 aspect of what Facebook does, Pictures, and video clips. People tend to remember what they see easier than what they've read. Optic Marketing Group can help you to organically grow your followers on Instagram to increase your client base, and the other sweet thing about Instagram is that you can link your products to your website.
Snapchat: This platform targets and hits Millennials, almost everybody on SnapChat is below 35yrs old making it an excellent place to reach teenagers, SnapChat makes use of typically short videos that are only visible for 24 hours, a lot of videos are viewed here, and it is a strong force to reckon with.
Let's Get Started
Here at Optic Marketing Group, we understand your social media needs, and we have mastered the tools used in these social media platforms to generate huge conversions for your business. Book an appointment with us and tell us about your business. We will help you set up a strong social media presence that will cater to your social media marketing solutions.
Why Are Marketing Videos So Important In 2019?
Video marketing has always existed but things got switched up a bit and now it has become an important marketing tool in our present day. Starting from the advent of Snapchat stories, Social media videos took a different turn and in little or no time had a big influence on social media marketing, both on the local and international fronts, small scale and large scale businesses, everybody utilizes videos in getting the attention of their target audience. Everyone likes to watch videos either to learn or to laugh, that is the reason why you should consider reaching them through video marketing.
Reasons To Include Video Marketing
- VIDEO IS WHAT CONSUMERS WANT TO SEE
Right now, it appears that what everyone wants to see is videos, very few people want to read the tabloids, so why not utilize the opportunity and give them what they want? HubSpot research indicates that more than 54% of consumers are interested in seeing videos other than emails, social images, and blog articles. Videos are taking over the internet and with the improvement in video quality, videos are now more than just a buzzword.
- VIDEO INCREASES CONVERSION RATES
Video marketing is the best way to increase conversions on your landing page and enhance engagement with your email marketing efforts. Including a video on your landing page can increase conversion rates by up to 80% and if you include the word video in the subject of your emails, there will be more chances of the video being opened by the receiver. According to Forbes, “90 percent of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.”
There is no time to wait, utilize this trend and boost your awareness and sales.
- VIDEO INCREASES BRAND AWARENESS
Videos are very versatile, they can be created for different purposes at any point of customer engagement, videos can be used to create a step by step approach in terms of Do it yourself products, videos used for this purpose yield a lot of brand awareness, encourages brand engagement, inspires lead conversion and builds trust between you and your target audience.
For instance, if you are in the cosmetics line of production and you have a new product that you want to showcase, the best way to go is short videos from random people, if you can engage a celebrity or model to do a short Instagram video of the cosmetic product and post online, BOOM, you have made it, putting a call to action link to your website can even damage your servers, I am just kidding but all I am trying to say is that the conversion and visits you will get on your landing page will be overwhelming.
- VIDEO IS COST EFFECTIVE
Smartphones can do the magic, by simply shooting a powerful, high quality and informative video with your device and reaching your audience through a popular platform like YouTube or Facebook, you can boost conversion on your page at little or no cost.
- VIDEO IS EASY TO DO
One of the best things about video marketing is that it is quite easy to do, choosing a good scenery and lighting can get you a nearly perfect video production with your device. It can be as easy as filming one of your sales staff while he or she is explaining how to use a product to a client and guess what, an informative video has been made.
Need Help With Your Video Marketing?
Are ready to grab this wonderful opportunity but you don’t know how to go about it, contact Optic Marketing Group if you need assistance with video marketing in your business. Get interactive with us so that you can enjoy result driven customized strategy that will surely drive your conversion and customer engagement upwards.
Best Practices For Call-To-Actions For User Experience
Proper attention should be given to call to action buttons, they are the driving factors that help you convert your visitors into actual clicks. Call to action buttons as it is related to user experience are those elements in your landing page that solicit or demands action from the user, so whenever you come across a button that asks you to learn more, downloads now or sign up now, that is simply known as a call to action button.
This is to say that a rich knowledge and understanding of how to color, how to scale, what language to make use of, and so many other factors should be possessed by the web designers in order to fully harness the potentials that the conversion rate can yield. The process of doing this is not complicated but requires some level of creativity and forethought in order to create a potent call to action buttons.
Best Practices for Effective Call to Action Buttons
As I said earlier, call to actions button as related to user interface requires some level of creativity, forethought as well as planning and as such should be embedded in the prototype stage of the information structure of the web design so that every relevant information needed to create a catchy call to action button can be meticulously addressed.
Call to Action Practices That Work
- Text should be impulsive: you must try as much as possible to avoid boring and old English words in your call to action button, words like ENTER, SUBMIT, SHOW should be avoided in this 21st century once it concerns call to action buttons. Instead use GRAB, GET, CLAIM TRY, etc, these are words that demand impulsive action. Attention should be given to the kind of product or brand you are trying to promote because this is not a one works for all type of stuff.
Guidelines in Using Text
- Use plain but direct language that is easy to comprehend
- Use bold and large fonts for the main text
- The language should demand fast action
- Color and Shape: to make buttons more inviting and attracting, attention should be given to colors and the shapes of the button. Human dispositions and moods readily respond to the visual elements surrounding them. While choosing your color scheme and shapes bear in mind that once the eyes behold them, information will be rapidly sent to the brain which in turn triggers the secretion of hormones by the endocrine system which is solely responsible for a shift in emotions and moods.
This is a short color and shape guide
- The call to action buttons are supposed to be the largest buttons in the webpage
- Make the smaller call to actions buttons stand out by using contrasting colors for them
- Use colors that are less distinct, this will make the big call to action buttons to fit in better
- The color and shape used should be able to attract attention no matter how sophisticated the web design is.
- Find A Prominent Position: I don’t think that anybody wants to keep the call to action button in a position where it will be hard to find, but this area is also very vital, call to action buttons should be placed in very prominent positions where they will stand out, placing it at the tail of the landing page will kill your site and will not bring forth any conversion, on the other hand, top of the landing page does wonders, center of the webpage is another good location.
Guidelines
- Do not let the call to action button to be choked by other content on the web page.
- Inculcate the principles of rule of thirds and golden ratio while determining how much space to add
- Negative spacing avails your call to action button space to be unique from other contents in the webpage
- Create a Sense Of Urgency: There is something you should know about creating a sense of urgency, the more time you avail for your visitors to think about the offer, the more likely you will get a NO as an answer, this does not mean that you should deceive your visitors but the call to action button should be able to create the impression that time is not on your visitors side and that they need to act fast. That means that you need them to act on the spur of the moment. As we said these tips don’t work for brands, brands with high prized items may not get the best out of this when compared to free or low prized stuff.
Urgency Guidelines
- The call to action button should motivate the visitor to act instantly
- The call to action button should create no room for inquiries
- Be genuine and authentic, do not deceive your visitors.
- Tell the visitors what to expect: As the case may be, use the call to action button to throw more light on information that they need as it concerns the call to action button. Example if it is a free trial call to action button, then you can tell them how long the free trial will last, if it is a download button, then the size of the file, as well as the version of the file if necessary, should be given, so you see that if this is done, there will be no room for visitors to hesitate before clicking.
Information Guidelines
- Only add information that is relevant to user experience
- This information is not relevant to all call to action buttons but works better for download and free trial buttons.
- The information should not overshadow the main call to action text.
Conclusion
After all, said and done, testing should be done to ascertain whether the call to action button in the user experience is yielding as much conversion as expected of it. conduct A/B tests on them regularly so as to improve on your CTA button, while doing this, it is recommended that you divide the visitors into groups before showing them the progressive test results, with this you can determine which CTA is more efficient and which should be improved on.
After reading this blog, you should know that color, size and other factors mentioned above have a high impact on the call to action buttons and therefore each should be tested individually to ascertain which works best.
Call-To-Action That Work: 10 Examples To Test
As an internet user, you must have come across pop up boxes that tend to gently persuade you to click on them or tries to advertise the juicy part of what you are looking for and ask you to either buy now or learn more, these are call to action ideas, they are there to make the visitor or the reader to have a sought of commitment to your brand in different ways either by buying your product, investing in your idea or service, following you on social media or joining your email list. The sole aim of these call to action is to establish leads and create a high conversion rate for your website so that in the end, you can make sales.
The Importance of Good Call-to-Action
Call to action generally automate and seamlessly transforms your marketing efforts into leads and sales while you are not working from street to street trying to do the gentle persuasion on your own, they can come in the form of bars, exit intent popup windows or small automated dialogue boxes that starts up a chart and then transfers you to a real person.
Having said this, I will go ahead and give you some call to action ideas that have been tested and trusted to work for home services, real estate, and medical rehab brands.
- Download now: This is like a hot cake that never gets cold, it works so well especially when you have a service or product that you want to sell and you want to take the visitor to the checkout page or sales page. It is very effective and in those two words, it tells the visitor straight on what to expect when he or she clicks the call to action button.
- Try it for free: Everyone loves the word free, some people have grown to give less trust in the word free, but then for a brand to offer their product or service for free shows how credible and trustworthy the product is, once it is marketed well with a compelling phrase added to it, the try it out for free yields a lot of conversions, Netflix has used this particular call to action to turn millions of visitors into customers and sales for real cash.
- Talk to an expert now: Ok this goes miles for medical brands and real estate brands and almost any brand that deals with professionals, getting to book an appointment with a professional these days can be so tedious and in most cases, everyone wants to get some professional advice as to what to do next. This is why this call to action button does wonders. It turns visitors into instant callers but I must warn you, be sure that you have 1,001 answers to 1,000 questions because if this does not go well, you will lose that visitor and other prospective visitors forever.
- Learn More: This cannot be overlooked especially by people in the medical field. I chose to say the medical field and rehab because many people wish they can gain knowledge on certain things that are affecting their lives and well-being. Therefore offering patients and consumers an accurate opportunity to gain relevant knowledge about medical conditions and alternative treatments can turn visitors into dedicated customers and will even grow your email list and give you lots of cash.
- Limited Offer: Here you create a rush in the mind of your visitors, you let them know that there’s something they will like to have, but that it is not going to remain there for long, so this is the time to click, this one really works as fast as the word fast, so you’ll get people hurrying up to click so as not to miss the chance.
- Order now and receive a free gift: Gifts are always worth more than their actual price, so many people have bought one commodity or subscribed for one service because of the gift that was fixed to it, free gifts and consolation prices are good sales incentives. This must not be a physical gift, it can come in the form of a discount on next purchase or an immediate purchase, it can be a free premium membership for 1 month, and you just have to be creative with it.
- Request your FREE quote today: Some people live by seeing and believing, so they prefer getting a free quote in order to make a more informed decision, free quotes cost little time and no financial commitment but gives information that is enough to generate leads and sales. So whether you are a broker, real estate or home services brand, giving your visitors a free quote will turn more than 50% traffic into sales and return customers and can also grow your email list.
- Buy now and get free shipping: Shipping costs is one of the major challenges of purchasing goods online. Consumers will always prefer to transport themselves through the city to acquire their goods in person than to not only pay for shipping but also to stand guard waiting for it to arrive safely in one piece. The good news is that most customers won’t mind waiting for their goods to arrive so far they don’t have to bother about shipping costs. This is the reason why firms like Amazon deliver goods without adding shipping costs over a specified dollar amount.
- Money-Back Guarantee/ Free returns: This combo is well loved by customers and shows how reliable and how firm a company stands by its products and services, this assures the buyer that the product is good and if by error there are some discrepancies, many customers may not really want to initiate the return process and even if they do and because of the free returns and money back guarantee. They feel more satisfied when the company fulfills its promises.
- Call toll free: This is another sure call to action. It helps you reach more visitors and allows you to market your product from where ever you are. People will feel free and more comfortable to call you up knowing that they are not paying for the call so that they can explain to you what they want and also get all the necessary details they need. This is a magical call to action because you can lock down sure deals as fast as the call drop through this call to action.
Guide on best call to action tips
- Always include a possessive adjective like “Mine or your” in your call to action statement
- Use timelines to create urgency in other to encourage clicks
- If you lack creativity, use a call to action software
- Use words can induce curiosity and enthusiasm
- Give useful insights I the call to action
Last Mention
Call to actions is a trial and error type of activity, you can only get better by trying different approaches until you earn what works for you, the aim is to convert visitors to loyal customers, if that's the case, it needs seriousness and practice, failure is part of learning when it comes to call to action campaigns. So spend the time to research ideas and also be sensitive to what gets you more clicks.